MullenLowe Malaysia, with client Paramount Property (Glenmarie) Sdn Bhd, has branded the forthcoming live, learn and play integrated development at Malaysia’s Shah Alam, Utropolis. MullenLowe Malaysia will be working on through-the-line communications throughout the phases of the development. The work was awarded to MullenLowe following a credentials presentation.
The 21-acre Utropolis, which will comprise educational, business, retail and residential components, is set to transform Shah Alam’s Glenmarie district from an industrial area into a vibrant hub. The ‘U’ of Utropolis signifies ‘university’, as this development draws its inspiration and energy from the KDU University College that anchors it. The logo hints at the pages of an educational book.
Chan Jy Mei, Head of Sales and Marketing at Paramount Property (Glenmarie) said: “Education lies at the heart of this development. Once completed, the full estate will be a modern University town and the brand was to convey all of this, in the simplest way possible. And it has done so perfectly. We’re looking forward to working with MullenLowe on the next phases of the development.”
Mazuin Zin, Managing Director, MullenLowe Malaysia adds: “This provides MullenLowe with an opportunity to expand our expertise into a new category – property. We are privileged to be part of the whole birth of this development – by coming up with the name, logo design, and right through to the communications materials. This demonstrates how MullenLowe is evolving and expanding its capabilities and at the same time staying true to its belief of “IDEA at the core of everything we do.”
Notes About MullenLowe Malaysia
MullenLowe Malaysia, with 52 years of local heritage, is one of the country’s leading communications agencies. MullenLowe works with leading companies including Unilever, Perodua, Etiqa, F&N Dairies, Spritzer and Jotun. MullenLowe Malaysia partners leader brands. Today 17 out of the 29 brands or more MullenLowe handles are either number one or two ranked market leaders. Known for its emphasis on effective as well as creative solutions, MullenLowe Malaysia has been a consistent winner at creative and effectiveness award shows alike. malaysia.mullenlowe.com
MullenLowe Malaysia is part of MullenLowe Group, a network of advertising and communication agencies with presence in over 80 countries around the world. MullenLowe is part of the IPG group of companies, and has been present in Asia-Pacific for over 70 years and now covers 15 countries in the region.
About Paramount Property
Paramount Property (Glenmarie) Sdn Bhd, wholly owned by Paramount Corporation Berhad, has been entrusted to undertake the 21-acre integrated development of Utropolis. The Paramount Property Group is an award-winning township developer with a 35 year proven track record for delivering quality properties that are highly regarded as a treasure trove for inspired living.