MullenLowe Malaysia launches young women’s cancer awareness TVC for NCSM Posted on


NCSM - Girl Dressing - Preview

MullenLowe Malaysia has created a TVC for the National Cancer Society of Malaysia (NCSM). The work is aimed at a new audience – young women – to increase their awareness of breast cancer. The film will be aired on nationwide television from January 17th on 8TV and NTV7, as well as shared across social media via YouTube.

The film, without dialogue, features a young woman getting dressed for a party. She enhances her breasts using tissues, but the reality of her seemingly attention-seeking nature is soon revealed. The aim is to communicate that even young women and girls should be aware of the dangers of breast cancer, and check regularly from an early age.

Clare Ratnasingham, Vice President at NCSM explains: “To young women, breast cancer is something they would only worry about in their 40s. But statistics reveal that the disease is now affecting young girls just past their teens. The numbers are small at present, but it won’t be long before they rise. What girls don’t know is that if they start checking early, they can reduce the risk of getting this disease in the future.”

Mazuin Zin, Managing Director, MullenLowe Malaysia adds: “The film creates a stark contrast between what we see as a fun, young scene – and a potential reality. It aims to stop young women in their tracks and make them think about looking after themselves. By raising awareness like this, people like NSCM help save lives. We’ve been very happy to work with them on this worthwhile message.”

The film can be viewed at: http://www.youtube.com/watch?v=LVkVYFlj5BI

For more press information, please contact Miah Tolha, Project Manager – PR Asia Pacific at miah.tolha@mullenlowegroup.com

Editors’ notes

Air times

The video will be shown on 8TV and NTV7 between from 17-31 January, 2013.

Credits

Agency: MullenLowe Malaysia

ECD: Brandie Tan

Writer: Ramanjit Singh Gulati/Brandie Tan

Art Director: Brandie Tan/Gelo Lico

Agency Producer: Noelle Goh

Production House: Superwonderful Films

Director: Al Isaac

Director: Tan Hyon Le

Exec. Producer: Sunita Petrus

Ass Exec Producers: Charlotte Yeo, Diana Tang

Prod Assistants: Ong May Lyn, Mallory Lee

Make up: Ho Mei Ji

Location: Goh Wai Foo

Art Director: Loke Yiek Meng

Art Assitant: Jared Wai Kah Lin

DOP: Eric Oh Hsien Liang

Post Production: TigerTiger
Post Producer: Vanita

Audio house: Add Audio
Sound Engineer: Rodney Thomas

TV Station: Media Prima
Chief Marketing Officer, Client Service Group: Shareen Ooi
GM, Commercial Scheduling: Medlin Anthonyammah

About MullenLowe Malaysia

MullenLowe Malaysia, with 51 years of local heritage, is one of the country’s leading communications agencies. MullenLowe works with leading companies including Unilever, Perodua, Etiqa, F&N Dairies, Spritzer and Jotun. MullenLowe Malaysia partners leader brands. Today 17 out of the 29 brands or more MullenLowe handles are either number one or two ranked market leaders. Known for its emphasis on effective as well as creative solutions, MullenLowe Malaysia has been a consistent winner at creative and effectiveness award shows alike.

malaysia.mullenlowe.com