MullenLowe SSP3 has announced the appointment of Diego Muñoz and Juan David Pardo as the new executive creative directors at the iconic Colombian agency. The duo will partner with Jaime Duque who’s been one of the ECDs at the agency for several years.
“In line with our philosophy of always training and promoting our own people, we are very proud of the step we’re taking with Diego and Juan David, who are clear examples of the young, however experienced, world class quality talent we have at the agency. MullenLowe SSP3 has become a real school of advertising in Colombia, and people who have progressed through the agency are now occupying some of the most sought-after positions in the industry across the world,” said Francisco Samper, CEO, MullenLowe SSP3 and MullenLowe Group LATAM.
The duo was most recently in charge of reigniting the communications for ABInBev’s Aguila Beer, one of the most important brands in Colombia. Their ‘Beer Cap Project’ for the brand was awarded the Grand Prix in Direct, plus four Gold, two Silver and two Bronze at the recent edition of El Ojo de Iberoamérica, Latin America’s leading festival for creativity and communication, plus ABInBev recently named the agency their 2020 Partner of the Year in Colombia. Muñoz and Juan have also worked on other important clients for the agency including Aruba Tourism, ETB, Frisby and several of Unilever’s brands, to mention just a few.
“We are passionate about ideas and the philosophy that MullenLowe SSP3 has instilled in us for years: creativity is the best tool to help businesses grow and change the world. We’re delighted to take on this new challenge and work with this amazing team to help our clients and their businesses grow,” said Diego about his new job.
Juan added: “Just when we thought 2020 couldn’t surprise us anymore, this opportunity presents itself: to take on the creative leadership of one of the best agencies in Colombia. We’re excited about the chance to partner with our clients to develop relevant work for the region and the world, and play the ball game we know and love: the ball game of ideas.”
This article was originally published on LBBO