MullenLowe Sustainability Appoints Oriana Brine Posted on | Branding in Asia

Oriana joins from the international NGO, Forum for the Future, to drive business growth at MullenLowe Sustainability.

MullenLowe Sustainability has appointed Oriana Brine as Associate Director, to lead client management and drive business growth. Brine joins the team from leading international NGO Forum for the Future where she was a Senior Sustainability Strategist, working with companies across APAC to solve complex sustainability challenges.

Prior to Forum, she spent the last decade working on sustainability issues in the food and energy industry in Asia Pacific. In 2020, she was elected as a member of the Board of Trustees for the Sustainable Shipping Initiative and the New Zealand Chamber of Commerce in Singapore. She holds a Master of Science from the University of Auckland, specializing in marine biodiversity.

“Since we launched MullenLowe Sustainability last year, we have seen a growing interest and desire from companies in the region for support in developing and communicating their sustainability strategies because of the urgent worldwide call for action to address climate change,” said Suzy Goulding, Director, MullenLowe salt.

“For many in the region this is new and challenging territory – they need guidance and counsel from professionals with technical sustainability experience who can also help them communicate with honesty and transparency while inspiring others to transform. Oriana brings technical rigor and systems thinking to our offering which when combined with the team’s deep communications expertise in this field enables us to offer a truly professional service.”

MullenLowe Sustainability launched in Asia last November, offering specialist support to businesses and brands across the region looking to turn good intentions into transformative action.

“I’m excited to join a global creative agency to catalyze purposeful yet credible sustainability communications and systems thinking. MullenLowe has some exceptional clients who are hungry to transform, remain competitive, and thrive in increasingly challenging conditions. Times have changed and brands need to rapidly evolve from the days of broad, generic climate change or human rights commitments,” said Brine.

“Brands are uniquely positioned to celebrate all the diverse voices on sustainability in the region to engage wider audiences. I’m looking forward to working with businesses to communicate complex technical information in a language that anyone can understand, is compelling, and goal-oriented.”

This article was originally published on Branding in Asia