International hospitality group, Millennium Hotels and Resorts has partnered with MullenLowe Profero for the launch of its ‘My Millennium Guest Rewards Programme’, a new loyalty programme that rewards members staying at participating Millennium Hotels and Resorts across the globe.
Within the new programme, Millennium Hotels & Resorts have prioritised simplicity, inclusivity, value, immediacy and access for guests, by implementing a single tier membership and, offering new member privileges that enable guests to redeem over a hundred rewards, from room upgrades and hotel nights, to shopping experiences with leading like-minded brands worldwide.
In order to provide a better and more personalised experience to the My Millennium members at every touch point, Millennium Hotels and Resorts worked with MullenLowe Profero to revamp and realign the website.
Franck Kermarrec, Chief Marketing Officer at Millennium Hotels and Resorts, said, “The My Millennium website is a key platform for our members to book directly and instantly redeem their rewards. MullenLowe Profero has an insightful understanding of the nuances that go into building a customer loyalty programme. Together, we have created a simplified membership platform, enhanced with a curated selection of lifestyle rewards, that strike a chord with our hotel guests.”
Abhishek Goyal, Business Director at MullenLowe Profero, said, “We know that the modern traveler is looking for more from a loyalty scheme than simply straightforward stays and hotel benefits. Our approach at MullenLowe Profero is to deliver an unfair advantage for our clients, and hence these touches will enhance members’ journeys not just within the hotel stay, but throughout their interaction with the brand. This will allow Millennium Hotels and Resorts to nurture and grow rewarding long-term relationships with their members.”
This article was originally published on Campaign Brief Asia