One Of Ours Posted on | AdHugger


MullenLowe Romania has launched their first campaign for Bucegi, one of the oldest brands in Romania, following their appointment as local creative agency of record for creative and strategy. The campaign launched at the beginning of April and includes the TVC, online and point of sale materials.

“For Romanians, home is much more than a physical space. Home is a feeling, a source of balance and support in a continuously changing world. Home is where we are surrounded by our families and close friends, where we always know how things work and where we can enjoy our favorite beer. With it’s new creative direction, Bucegi, the beer with a honest taste that’s close to Romanians’ hearts, honors Romanians who are ‘De-ai casei’ (‘homies’) whether they are at home, at their friends’ place or at their favorite pub,” said Mihai Paduraru, Group Brand Manager Bucegi.

“We were looking for an idea that would authentically come from the Romanians’ ‘home’ space. We realized that some of them have a special title that they have earned. “De-al casei” (‟homieˮ) is a title of appreciation, of those you can count on and it is a warm declaration of friendship for the most awesome guests you know. Bucegi’s place is among them,” added Mihai Costache and Silviu Antohe, Group Creative Directors, MullenLowe Romania.

Credits:
Client: Heineken
Marketing Director: Anca Mușat
Group Brand Manager (Bucegi and Golden Brau): Mihai Păduraru
Brand Manager: Sonia Duță

Creative Agency: MullenLowe Romania
Group Creative Directors: Mihai Costache and Silviu Antohe
Group Account Director: Mădălina Marica
Deputy Managing Director: Gabriela Alexandrescu
Copywriters: George Bucurescu, Alexandra Jitărel
Art Directors: Mihai Stoica
AV Director: Adrian Radu
Brand Strategist: Ioana Gheorghiță
Account Manager: Daniel Enache

This article was originally published on AdHugger