As is tradition, AdLatina ended the year highlighting the agencies, creatives, executives, advertisers, media agencies, production companies, marketers and young creatives who developed work distinguishing them from the rest of the industry.
For this special edition, Adlatina’s staff carried out an exhaustive annual appraisal and decided to recognise those who were most outstanding for their diverse merits.
Agency of the Year at El Sol – LOLA MullenLowe opened offices in Lisbon and Barcelona, as well as beginning work for well-known clients SEAT and Mattel. It’s one of the agencies most valued for its creativity.
Lowe Ginkgo Uruguay
Lowe Ginkgo is considered one of the best agencies in Lowe and Partners Latin America. Its working model served as a base to launch Lowe G Asuncion in Paraguay, through an association with a local agency. The agency started to work on global and regional projects, launched a sports marketing division and won Gold at Cannes.
Samper took on the responsibility of the Lowe and Partners network in Latin America, conducting a restructure of its offices. He led the relaunch of agencies in Peru, Ecuador, Chile and more recently Paraguay. In Brazil, Panama and Colombia, the agencies have won multiple awards, with the network ranking in the Top 3 for each country.
Latinos Around the World:
Another Latino with global responsibilities, Alexandre Okada was recruited by Lowe and Partners to lead the global creative department dedicated to detergent brand Unilever OMO/Persil, across more than 30 markets.
Congratulations to all those who were recognised!
See the full results here.