MullenLowe London and the MicroLoan Foundation charity has initiated an innovative digital poster that integrates the physical world with the digital. The unique coin operated poster, at Westfield London’s Southern Terrace, allows passers-by to drop their change into a real coin box and then watch their exact denomination of coins roll through the digital billboard. Created by MullenLowe London,…
MullenLowe Malaysia, with client Paramount Property (Glenmarie) Sdn Bhd, has branded the forthcoming live, learn and play integrated development at Malaysia’s Shah Alam, Utropolis. MullenLowe Malaysia will be working on through-the-line communications throughout the phases of the development. The work was awarded to MullenLowe following a credentials presentation. The 21-acre Utropolis, which will comprise educational, business, retail…
Marie Curie Cancer Care is airing a brand new 60” & 30” commercial by MullenLowe London to support its annual fundraising campaign, the Great Daffodil Appeal. The spot, directed by Tom Tagholm who created the ‘Meet the Superhumans’ ad for the Paralympics, focuses on your last moments meaning as much as your first and encourages viewers…
José Miguel Sokoloff considers how advertising is both a flower attracting a bee and the smell of rotting food. José Miguel Sokoloff, 50, is president of MullenLowe Group’s global creative council and chairman of MullenLowe SSP3 Colombia. He tells Diana Goodman about the rewards of persuading rebel fighters to live in peace and how advertising is…
MullenLowe Open, MullenLowe Group’s global shopper agency, has made two senior appointments to be based in its UK headquarters. Becky Power joins as Executive Creative Director in April from digital agency Grand Union, where she was Partner and ECD. Hannah Partridge joins as Client Services Director in March from BD Network, where she held the same…
Ad Age has announced its hotly contested Agency ‘A List’ and has named MullenLowe Group’s Colombia agency MullenLowe SSP3 its International Agency of The Year. Jose Miguel Sokoloff, President & Chief Creative Officer of MullenLowe SSP3 said: – “My partner in MullenLowe SSP3, Francisco Samper and I are both happy and humbled to be International Agency…
MullenLowe is Global Agency for ice-cream brand ‘Magnum is one of the greatest success stories in the history of consumer goods’ Paul Polman, CEO, Unilever Unilever global CEO Paul Polman has announced that the Magnum ice cream brand has become a Billion Euro Brand saying ‘Magnum is one of the greatest success stories in the history of consumer…
MullenLowe has poached highly regarded creative director Richard Morgan from DDB, announcing he will join the agency in February as Executive Creative Director. “We are thrilled to have Richard join us. He is an accomplished Creative Director with the rare experience of having been a CD of both a digital and mainstream agency. His work is…
Dan Zonmani has been appointed Managing Director of Lowe Thailand, effective immediately, reporting to CEO Jeremy Hine. Dan has been both an agency leader and a client, having spent several years in marketing at Seagram Thailand. He has also been Country Manager for the World Gold Council. Dan‟s agency experience extends to several senior roles…
MullenLowe 303 has been appointed as the agency for all digital communication for Continental for the regional brand development team. The agency has also been appointed as the digital agency to manage Soup for the local brand building team in 2013. “We are delighted with each of these appointments to the Continental brand. It allows us…
MullenLowe Malaysia has created a TVC for the National Cancer Society of Malaysia (NCSM). The work is aimed at a new audience – young women – to increase their awareness of breast cancer. The film will be aired on nationwide television from January 17th on 8TV and NTV7, as well as shared across social media…
MullenLowe Indonesia has been awarded the coveted Garuda Airlines business, following a hotly contested pitch process, led by Amelia Nasution, Garuda Airlines Vice President of Marketing. The pitch was very hotly contested and had been with Dentsu for the some ten years. The agency will now work with Garuda Airlines to create full service, ABL,…
Jose Miguel: ‘How I tamed guerrillas with guerrilla marketing’
