Introduction MullenLowe Malaysia has created the branding to market the 9th World Islamic Economic Forum (WIEF) which will be held at the ExCel centre, London, UK, on 29-30 October. The WIEF was formed to create a global platform to bring Muslim and non-Muslim communities together through business. This is the first time the Forum has…
The maker of household cleaning products worked with DLKW Lowe to create Cif the Web, an iPad app designed to make the Internet a safer place for kids to explore.
Volkswagen Seat Win Is a Big Deal for Lowe and Huge Sister shops will open a new office in Barcelona to run the international account
MullenLowe Group has won the international pitch for advertising and digital duties for SEAT. The pitch was led by LOLA MullenLowe (Lowe’s Spanish agency located in Madrid) and HUGE (their IPG sister digital agency) working with other MullenLowe offices across the network. LOLA MullenLowe and HUGE will build an integrated agency team that will be based in…
The Kristal Apples Festival of Creativity takes place in Istanbul on 25-28th September. This year the festival is extended to present a world class speaker line-up which includes MullenLowe Group Global Creative Council President, Jose Miguel Sokoloff and Jeremy Hine, the newly appointed President of EMEA. Jose Miguel, who is also Founder and CCO of MullenLowe…
MullenLowe 303 wins Grand Prix for Creative Effectiveness for IKEA ‘Rent’ MullenLowe Lintas India wins Gold in film for Lifebuoy ‘Help a Child Reach the Age of Five’ campaign MullenLowe Bangkok Wins Triple Gold for Sunlight MullenLowe Group walked away with an impressive haul of Awards at last night’s Spikes Asia gala in Singapore. Spikes Asia…
Jeremy Hine has been appointed President of Lowe Europe, Middle East and Africa. Hine has been with Lowe since 2006 and most recently was CEO of Lowe Thailand, a key agency in Lowe and Partners’ Asia Pacific operation. Hine will report to Global CEO Michael Wall and Chairman Tony Wright. Based in London, he will…
New Unilever Magic Award and Lowe Azul Awards Join the Nova Line up #NovaAward Click here to see shortlister video In advance of its Nova Awards event, set to take place in London on Sept 5 Lowe and Partners has released the shortlist of contenders for just 3 Nova Awards. The network created the Nova…
CMO Asia Women Leadership Awards MullenLowe Malaysia’s M.D., Mazuin Zin, has become the first Malaysian to be awarded at the CMO Asia Women Leadership Awards. Zin won not only the award for excellence in the Advertising & PR category, but also the special category Young Woman Leadership Award. Mazuin Zin comments: “I wasn’t expecting this,…
Shots pays Bristol a visit, where a new campaign for Sweden’s largest bank comes together in ‘between scenes’. Through the doors at Aardman Animations there’s a whole new world. Step into reception and you’ll forget the real reason you’re there for a moment as you gaze at all the colourful toys and characters taken from…
MullenLowe China Chairman/CEO Kitty Lun announces the promotion of Norman Tan to Vice Chairman/Chief Creative Officer, with immediate effect. Norman Tan will continue to oversee the creative output of MullenLowe in China and Hong Kong, and will continue to assist Kitty Lun in developing the agency. “Norman has been with us for three and a…
Beverage producer Kirin Holdings Singapore Pty Ltd, has signed MullenLowe Singapore to partner with them on key regional initiatives that launch early 2014. The process was conducted by R3 and Lowe won the assignment after an extended three- month process. Work on fully-integrated campaigns will begin this month. Toru Yamasaki, General Manger, Marketing, Kirin Holdings…
THAM KHAI MENG, MIKE COOPER, JOSE MIGUEL SOKOLOFF, LYNNE ANNE DAVIS, ANTHONY FREEDMAN 14 May 2013 – The Spikes Asia Festival of Creativity has announced the five jury presidents who will take the helm of the Branded Content & Entertainment, Direct and Promo & Activation, Media, PR and Film, Press, Outdoor, Radio and Integrated juries….
http://www.youtube.com/watch?v=euM0tZjkMpw http://www.10pasos.amnistia.org.uy/ London/Montevideo – April 30th 2013:- Amnesty International has released what at first glance looks like a video of a demonstration that runs along the main avenue of Montevideo, Uruguay’s capital city. Staged to draw attention to Human Rights issues and their work in that area, initially it looks like a crowd gathering. The…
Unilever invests in new state-of-the-art digital experiences to build brand awareness Following the monumental success of Magnum’s innovative digital game series “Pleasure Hunt‟, the ice cream giant has today announced its continued commitment to investment in digital marketing with two major launches: the highly anticipated Pleasure Hunt 5 Lost Kisses and an exciting interactive experience:…
MullenLowe London and the MicroLoan Foundation charity has initiated an innovative digital poster that integrates the physical world with the digital. The unique coin operated poster, at Westfield London’s Southern Terrace, allows passers-by to drop their change into a real coin box and then watch their exact denomination of coins roll through the digital billboard. Created by MullenLowe London,…
MullenLowe Malaysia, with client Paramount Property (Glenmarie) Sdn Bhd, has branded the forthcoming live, learn and play integrated development at Malaysia’s Shah Alam, Utropolis. MullenLowe Malaysia will be working on through-the-line communications throughout the phases of the development. The work was awarded to MullenLowe following a credentials presentation. The 21-acre Utropolis, which will comprise educational, business, retail…
Marie Curie Cancer Care is airing a brand new 60” & 30” commercial by MullenLowe London to support its annual fundraising campaign, the Great Daffodil Appeal. The spot, directed by Tom Tagholm who created the ‘Meet the Superhumans’ ad for the Paralympics, focuses on your last moments meaning as much as your first and encourages viewers…
José Miguel Sokoloff considers how advertising is both a flower attracting a bee and the smell of rotting food. José Miguel Sokoloff, 50, is president of MullenLowe Group’s global creative council and chairman of MullenLowe SSP3 Colombia. He tells Diana Goodman about the rewards of persuading rebel fighters to live in peace and how advertising is…
MullenLowe Open, MullenLowe Group’s global shopper agency, has made two senior appointments to be based in its UK headquarters. Becky Power joins as Executive Creative Director in April from digital agency Grand Union, where she was Partner and ECD. Hannah Partridge joins as Client Services Director in March from BD Network, where she held the same…
Ad Age has announced its hotly contested Agency ‘A List’ and has named MullenLowe Group’s Colombia agency MullenLowe SSP3 its International Agency of The Year. Jose Miguel Sokoloff, President & Chief Creative Officer of MullenLowe SSP3 said: – “My partner in MullenLowe SSP3, Francisco Samper and I are both happy and humbled to be International Agency…
MullenLowe is Global Agency for ice-cream brand ‘Magnum is one of the greatest success stories in the history of consumer goods’ Paul Polman, CEO, Unilever Unilever global CEO Paul Polman has announced that the Magnum ice cream brand has become a Billion Euro Brand saying ‘Magnum is one of the greatest success stories in the history of consumer…
