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India Wins 2 Awards in 2015 Jay Chiat Awards

India made its mark at the much celebrated and pursued global platform for strategic excellence – 4A’s Jay Chiat Awards. Two awards were won by India and MullenLowe Lintas Group picked up both, at an event held in New York on Oct 5-6, 2015. This is also the first time, that work from two Indian…

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MullenLowe London Hires Creative Teams

MullenLowe London has hired two Brazilian-born duos to bolster its creative department. Bruno Ribeiro, an associate creative director at AKQA London, and Luiz Filipin, a senior creative at MullenLowe Brasil, have joined as a creative director and senior creative respectively. Ribeiro moved to AKQA in 2013 following a year-long stint as a creative director at Lowe and…

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AdForum Worldwide Summit: Networks Embracing Change

NEW YORK CITY: A slight respite for the consultants on Day 3 of the 2015 AdForum Worldwide Summit (two hours of freedom in the afternoon) gave us time to have a break, catch up on emails or have other meetings. All of the consultants here have been busy with work in their respective countries; there seem…

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Can Trust in Advertising be Restored?

It used to be axiomatic that, as the feel-good factor among Britain’s consumers rose, so did the fortunes of the country’s ad industry. Now, a worrying disconnect between the two has become apparent in new Nielsen research suggesting that people’s trust in most forms of advertising has eroded over the past two years. Previously, this might…

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IPA President’s Rallying Cry to Adland: Time to Prove Your Worth

Any gaps between what brands say and what they do are cruelly exposed, says the president of the IPA. This year the IPA is introducing a new prize to the Effectiveness Awards programme, to be called, rather grandly, The President’s Prize. Back In April I laid out an agenda under the equally grand banner of “Here for Good”….

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Double Grand Clio Sweep at 2015 Clio Awards

Our network took home 2 Grand Clios for Engagement/Experiential and Innovation at this year’s Clio Awards, held in New York City on September 30th, for GGH MullenLowe’s ‘Nazis Against Nazis’ campaign. The work was also awarded an additional 3 Gold Clios, 3 Silver Clios, and 1 Bronze Clio making ‘Nazis Against Nazis’ one of the…

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Zappos & MullenLowe U.S. Cook Up Sweet Plan to Steal Google’s Thunder

MullenLowe’s stunt drives interest away from a campaign by the tech giant. Online retailer Zappos is big, but not as big as say, tech giant Google. When the search engine, email, at al., advertising platform rolled into Austin, Texas, the Amazon-owned company hijacked Google’s campaign. Google was offering cupcakes from a food truck in exchange…

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City Spotlight: Why Bogota Is Booming

The Netflix drama series “Narcos” that debuted last month in the U.S. depicts Colombia’s 1980s drug cartels and notorious kingpin Pablo Escobar. That’s a world away from today’s Colombia, where Bogota is becoming a thriving regional hub for advertising and marketing. Unilever, for instance, does work for the Andean region and Central America from Bogota,…

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MullenLowe London captures Flora’s UK ad business

Flora, the spreads brand owned by Unilever, has appointed MullenLowe London to handle its UK advertising amid a global realignment. The incumbent, Adam & Eve/DDB, had held the business since 2011. As part of the changes, Adam & Eve/DDB has been briefed to launch Flora’s Pro.Activ brand in 16 other markets. It will also continue to…

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JetBlue & MullenLowe U.S. Encourage New Yorkers to Steal

JetBlue has made a name for itself delighting NYC 9 to 5-ers with its fun out of home stunts, including a deceptively keen talking billboard and a Coke vending machine that rewarded the generous with free flights. This time, the company is encouraging New Yorkers to outright steal to promote itself as “New York’s Hometown…

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MullenLowe London Helps Lenovo Launch ‘Good Weird’ Campaign

Lenovo teamed up with several agencies for the launch of its new multi-year “Goodweird” campaign, including MullenLowe London (who handled broadcast, cinema, print, digital and OOH advertising as lead creative agency), We Are Social (who handled social media activations) and Blast Radius (who handled digital assets, including the building of goodweirdproject.com). The 60-second spot at the…

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IPA announces new President’s Prize for 2016 Effectiveness Awards

Agencies are being asked to prove their worthiness through a new President’s Prize, which is being introduced for the 2016 IPA Effectiveness Awards. The new prize is challenging agencies to prove they are “here for good” by celebrating outstanding work that can show not only commercial success, but also demonstrate a positive change on society….