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Lowe Lintas’ Cheeky New Fastrack Campaign

Fastrack’s latest ad communicates the launch of its Lightweights watch collection through a cheeky, irreverent narrative. The Ad The TVC is a slice of life story of a young man named Ray, who is unfazed by most things that happen to him, taking it all as it comes. Ray is shown going through a series…

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Ad Age’s Creativity Awards Finalists

Advertising Age this year expanded its annual Agency A-List honors for the first time to include the Creativity Awards, recognizing and celebrating not only excellent work and outstanding people in the industry but amazingly creative companies driving innovations that might not even comprise traditional advertising. We are now pleased to present the finalists, chosen over…

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One Day In Cannes With Jose Miguel Sokoloff

From seeing “the best work in the world” to meeting “the people that make it”, find out what former Jury member Jose Miguel Sokoloff gets up to at Cannes Lions. Jose Miguel Sokoloff is the President of global advertising network MullenLowe Group’s creative council.

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Richard Denney: How To Entertain A Goldfish

Most people who know me will tell you that I have the attention span of a goldfish. With that in mind, I notice the combined running time of these five films amounts to more than 19 minutes. Don’t get me wrong, I love film. I’ve made and judged enough of it over the years and…

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Acura & MullenLowe To Expand Immersive VR Activation

Acura is using immersive technology to pitch consumers on the technological advances of its cars. The company is doing so with an experiential marketing effort, Mood Roads, that it has already tested at the Sundance Film Festival this past January. Now, it’s looking at how to roll out the experience at future events. The activation,…

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Tanishq & MullenLowe Lintas Group Show Moments Between Brides and Fathers

Tanishq has rolled out a specialised range of wedding jewellery called Rivaah. A film has been conceptualised by Lowe Lintas (part of global advertising network, MullenLowe Group) for the same. The film ​shows emotional conversations between fathers and daughters, as the latter get ready for the wedding. It opens at a wedding, where a father and…

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Why Wait for a Tragedy to Happen?

New Delhi: Tata Tea’s decade-old Jaago Re campaign, which touched upon citizen activism much before it became the new cool, returns to television screens in a new avatar. Touted as a bigger and better version of its previous leg, Jaago Re 2.0 will focus on pre-activism, a concept that urges consumers to act before a…

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LOLA MullenLowe Reorganises Barcelona Agency

The new office opens in the heart of the city maintaining the core of its team. LOLA MullenLowe (part of global advertising network, MullenLowe Group) continues working from its agency in Barcelona with the same values ​​and culture as always. The team will be led by; Nestor García and Nacho Oñate, Executive Creative Directors, Gem Romero, Strategy…

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5 Minutes with MullenLowe Group’s Francisco Samper

MullenLowe’s Latin America Regional Director and founding partner of Lowe/SSP3 (part of global advertising network, MullenLowe Group). When Francisco Samper co-founded SSP3, alongside Jose Miguel Sokoloff and Humberto Polar, his vision was to build an agency that put creativity at its heart – and one which didn’t take its identity from the predominant American model of the…

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She Said, He Said: Super Bowl LI Edition

Kate Hanley, VP, Associate Planning Director at MullenLowe US (part of global advertising network, MullenLowe Group), looks at how men and women reacted to this year’s ads Let’s face it, America’s been through some polarising times in the past year. From Ryan Lochte to the perils of Pokemon Go, it seems there’s a lot we disagree…

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#MLGHeart3

The octopus has not 1, not 2 but 3 hearts! So, to celebrate Valentine’s Day tomorrow, we’re want to share 3x the love! Make your way over to our Twitter, Instagram or Facebook pages to get involved! Simply comment, tag your 3 favourite people or share a picture with your 3 favourite things using #MLGHeart3. Happy…

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The Return of Dada Feat. Arun Iyer, Lowe Lintas

Much like his career on the cricket field that was split into two halves, Sourav Ganguly’s passage as a brand ambassador seems to be taking a similar trajectory. In the last month, three films featuring the former Indian captain have been rolled out. While his ‘first stint’ saw him endorse Pepsi, Coca Cola, Hero Honda…