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City Spotlight: Why Bogota Is Booming

The Netflix drama series “Narcos” that debuted last month in the U.S. depicts Colombia’s 1980s drug cartels and notorious kingpin Pablo Escobar. That’s a world away from today’s Colombia, where Bogota is becoming a thriving regional hub for advertising and marketing. Unilever, for instance, does work for the Andean region and Central America from Bogota,…

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MullenLowe London captures Flora’s UK ad business

Flora, the spreads brand owned by Unilever, has appointed MullenLowe London to handle its UK advertising amid a global realignment. The incumbent, Adam & Eve/DDB, had held the business since 2011. As part of the changes, Adam & Eve/DDB has been briefed to launch Flora’s Pro.Activ brand in 16 other markets. It will also continue to…

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JetBlue & MullenLowe U.S. Encourage New Yorkers to Steal

JetBlue has made a name for itself delighting NYC 9 to 5-ers with its fun out of home stunts, including a deceptively keen talking billboard and a Coke vending machine that rewarded the generous with free flights. This time, the company is encouraging New Yorkers to outright steal to promote itself as “New York’s Hometown…

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MullenLowe London Helps Lenovo Launch ‘Good Weird’ Campaign

Lenovo teamed up with several agencies for the launch of its new multi-year “Goodweird” campaign, including MullenLowe London (who handled broadcast, cinema, print, digital and OOH advertising as lead creative agency), We Are Social (who handled social media activations) and Blast Radius (who handled digital assets, including the building of goodweirdproject.com). The 60-second spot at the…

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IPA announces new President’s Prize for 2016 Effectiveness Awards

Agencies are being asked to prove their worthiness through a new President’s Prize, which is being introduced for the 2016 IPA Effectiveness Awards. The new prize is challenging agencies to prove they are “here for good” by celebrating outstanding work that can show not only commercial success, but also demonstrate a positive change on society….

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Jaclyn Ruelle Makes Holmes Report’s Top 25 Innovators List

Jaclyn Ruelle VP, Account Director, MullenLowe U.S. Boston, MA Influence/Public Relations/Communications For taking a ‘hyperbundled’ approach that has yielded stellar work, including American Greeting’s famed “World’s Toughest Job” stunt that was originally briefed as a small budget project.  Where does the PR industry need to innovate the most? Creative storytelling & Content creation. With today’s storytellers becoming…

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Tanishq Celebrates Special Occasions in a Woman’s Life

Tanishq’s latest TVC celebrated the woman of today and the special moments that she cherishes. The film beautifully brings alive the brand’s latest diamond jewellery collection offering, Zuhur, as the ideal choice for the modern woman who loves celebrating social occasions. These very occasions that demand her to look her best and at the same…

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Expect Holographic Ham as Part of the Future of Retail

Expo 2015 proved an eye-opening event, particularly a vision of what the supermarket of the future might look like The recent world-famous Expo 2015 had much to offer, so I thought I’d pop over to Milan to take in this year’s extravaganza. The event is huge. Years of bidding, projects, design, scandals and construction finally…

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Is Facebook’s ‘Dislike’ Button an Opportunity for Advertisers?

No brand wants a social media savaging. Even so, the clever ones might welcome this new function, Gurjit Degun learns. Another week, another new set of toys from the big social networks.  In response to criticism from advertisers about how it charges them, Facebook introduced a new ad buying option. The upshot is that brands…

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The Drum’s Creative Showcase Feat. MullenLowe London

Welcome to The Drum Creative Showcase, sponsored by Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature in our printed edition of The Drum and our ‘Ad of the Week’. You can vote for the work you like…

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JetBlue’s New Ad Campaign Takes Flight

A new video for Jet Blue by Boston-based agency MullenLowe in its “Air on the Side of Humanity” series sees the return of the airline’s pigeon mascot. We’ve all had dreams of flight, either figuratively or literally. This video shows the pigeon character dreaming of flying, but in a leisurely and hospitable manner. This continues…

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‘Tomorrow is overdue’: By S Subramanyeswar

If media AoR can command greater premium by adding new value, why not a separate AoR for integrated strategic planning, asks the author Strategic planning is a lot like the proverbial elephant that flummoxed the blind men into thinking it was something else. Everyone’s got a view on what planning is, or should be. Thankfully,…