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AdStars 2014 concludes in Busan with Dentsu Tokyo, Forsman & Bodenfors Sweden +...

Held over the past three days in Busan South Korea, the AdStars Festival concluded tonight with a gala awards show. The Festival is the world’s first convergent advertising event consisting of online preliminary rounds followed by a final judging round held in Busan. This year AdStars received 12,591 entries from 62 countries. Unique to AdStars…

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Syfy hires MullenLowe Group for brand campaign

Syfy, the NBCUniversal science fiction channel, has appointed MullenLowe Group to create a global brand campaign, following a competitive pitch. MullenLowe South Africa and the digital shop MullenLowe Profero in the UK will lead on the account. The MullenLowe agencies will create brand work for the channel as well as idents. It is understood to be the…

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Shukri Jai joins MullenLowe Malaysia as its new client services director based in Kuala...

MullenLowe Malaysia has appointed Shukri Jai as its new Client Services Director. He will be responsible for developing and maintaining stakeholder partnerships across the agency. Jai joins MullenLowe from NagaDDB, where he was Business Unit Head. Across his 14 year career in the industry, Jaii has held integral roles both in-agency and on the client-side,…

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303 MullenLowe Sydney wins Budget Direct account after a three-way shoot out against BMF +...

Insurance provider Budget Direct has appointed 303 MullenLowe to its creative advertising account following a competitive pitch. 303 MullenLowe will be responsible for Budget Direct’s creative advertising, including TV, print, outdoor and radio, after beating out BMF and Host in the final shoot out to secure the business. 303 MullenLowe will be tasked with driving…

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There is no ‘digital Asia’ and there never will be

In this guest post, Brian Leong – GM and creative director of MullenLowe Profero Shanghai – wonders why even though adoption of digital devices in Asia is spectacularly high, marketing spend is still so low relative to other media.   No matter what the traditional perception of Asia as a connected economy is, the truth is that…

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Laughter is the Best Medicine: Why Funny Works in Pharma

An interview with Chet Moss, EVP/Chief Creative Officer, ICC Lowe USA Chet Moss, EVP/Chief Creative Officer for ICC Lowe USA, oversees the ICC Lowe creative team and its development of campaign promotions for existing and potential clients. He has racked up over 30 years of brand-building and award-winning experience in consumer, pharmaceutical, and internet communications,…

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MullenLowe Indonesia wins Bank Danamon business

Indonesia’s Bank Danamon has awarded creative duties to MullenLowe Indonesia, to market the bank’s corporate and retail banking divisions. The agency will provide above and below-the-line communications, digital and activation services for the bank across Indonesia. MullenLowe won out in a final three-way pitch against NEO and incumbent Pantarei, after a competitive selection process from…

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Ogilvy’s Calle Sjoenell Departs for MullenLowe Brindfors, Stockholm

Celebrated Swede Returns Home, Ending Notable Stateside Run Ogilvy & Mather New York Chief Creative Officer Calle Sjoenell will be leaving his post to become chief creative officer at Mullenowe Brindfors, Stockholm, this fall. Mr. Sjoenell cites family as the main reason behind his return to his native Sweden. As for the decision to join…

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Matt Lanning joins MullenLowe Group as engagement planning director across Asia

Matt Lanning has been appointed to the newly created position of Engagement Planning Director, working across both the MullenLowe and MullenLowe Profero brands in Asia. Based in Singapore, Lanning (left) will report to MullenLowe Profero Southeast Asia MD Stuart Edwards with a remit to ensure digital channel planning and thinking are integral to the development…

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Apolo Ohno Fronts New Chocolate Milk Ad Campaign

Feeling energized after a few successful triathlon campaigns, the dairy trade group MilkPEP has decided to run another — this time with chocolate milk. “Mission Apolo: Built With Chocolate Milk,” an integrated campaign for starring Olympic medalist Apolo Ohno, will begin airing this week on a number of sport- and activity-focused channels, including NBC, NBC…

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Canadian Cancer Society: The fearless challenge

The Canadian Cancer Society Fearless Challenge, invites people to be fearless in confronting their fears to help those living with cancer do the same. From spiders to heights, to singing in public, no fear is too big or too small. Money raised through the Fearless Challenge supports cancer research in Canada. Read this story in…

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MullenLowe Malaysia Wins Seven Gold Awards In Singapore

(Marketingmagazine.com.my) – The agency made history by winning seven Gold accolades at the 2014 CMO Asia Global Brand Excellence that happened recently in Singapore. Mazuin Zin and her team were acknowledged for their excellent work across multiple coveted categories, elevating the agency to new heights of accomplishment. Commenting on the wins, Mazuin said, “At Mullenowe…