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Lowe Nova Second Shortlist Announced

We are delighted to announced the second wave of 2015 Lowe Nova Award shortlisters selected from Degree Show Two. Congratulations to: Jim Chen-Hsaing Hu, BA Fashion Womenswear Pierre Campo, BA Fashion Menswear Ben Silverton and Sidney (Yi Xiang) Lim, BA Graphic Design Liberty Antonia Sadler, BA Performance Design and Practice Abay Zhumagulov, BA Product Design Anna…

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MullenLowe Is Donating the Monetary Value of Every Cannes Lion It Wins to Charity

Challenges other winners to do the same   By David Gianatasio Here’s an opportunity for ad people to use their Cannes Lions statuettes to feed more than their egos. MullenLowe Group says it will donate the monetary replacement value of all the Lions it wins at this year’s festival to support hunger and earthquake relief in…

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Can Your Lions. Help Feed Nepal With Us

MULLEN LOWE GROUP CHALLENGES GLOBAL CREATIVE COMMUNITY TO “CAN YOUR LIONS” TO HELP WITH HUNGER-RELIEF EFFORTS IN EARTHQUAKE-RAVAGED NEPAL Global Creative Agency Network Pledges to Donate the Monetary Replacement Value of Its Cannes Lions Statues to Nepal Earthquake Response Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement…

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MullenLowe UK to Move to Shoreditch

MullenLowe London is set to move to an old carpet factory in Shoreditch by the end of the year, leaving South Kensington. The new office will house MullenLowe Open, the activation agency, and MullenLowe Profero, its digital agency based on Prescot Street in East London. Studio Octopi, the architects that have worked on the Thames…

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Adweek Predicts Cannes Lion for GGH MullenLowe

With a record 40,133 entries, it will be tougher than ever to win a Lion in Cannes this year. Still, some of the year’s best marketing ideas are already surely earmarked for Lions—with tech innovations, potent celebrity endorsements and gender debates leading the way. Adweek partnered again with Leo Burnett for this annual preview of…

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MullenLowe U.S. & Jet Blue’s Interactive Billboard

These days interactive billboards that “talk” are nothing new, but JetBlue surprised New Yorkers recently with one that actually seemed to be watching people. The billboard, placed in New York’s Chelsea district, invited pedestrians to choose from a variety of topics, press buttons and hear a series of apparently robotic, pre-recorded answers about JetBlue from…

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LOLA Mullen Lowe’s Magnum Ad is Contagious’ Cannes Prediction

One of the Contagious editorial team’s favourite annual arguments, sorry, discussions, is selecting the work that we think is worthy of being awarded at Cannes Lions International Festival of Creativity. Here are the pieces that the editorial team would be fighting for if they were in a jury somewhere in a dark room deep under the…

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MullenLowe Open’s Rob Hall on Customer Engagement

Ever since customer-created content became a digital marketer’s wet dream, agencies have been fighting a difficult battle over the level of customer engagement in online campaigns. The problem in a nutshell is the allure of ‘deep’ customer engagement. There is nothing that puts a sparkle in a client’s eye like people creating their own video,…

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MullenLowe Profero’s Ben Doran Talks Google

The Internet of Things has been around for a while, the term was coined in 1999 by Kevin Ashton from MIT. So the concept of a bunch of interconnected devices that autonomously talk to the internet is far from new. However, IoT has become the darling of the media and tech press in recent years,…

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Simon Bird Stars in MullenLowe London’s New Ad for Post Office

Simon Bird, the star of Channel 4 comedy The Inbetweeners, appears in a new travel campaign for the Post Office. The new ad, called “holiday”, was created by MullenLowe London and airs tonight (8 June) across all major TV stations. The spot opens on Bird picking up travel money from a Post Office. When the employee…

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‘World’s Toughest Job’ Wins Grand Effie at North American Effie Awards

Great creative ideas in advertising can’t just sit there and look pretty. They must drive results—ultimately, sales. That’s the philosophy that undergirds the Effie Awards, which honors the most effective agencies, marketers and brands. The most effective marketers have an “ability to find great insight and leverage it in a very interesting way,” according to…

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Richard Warren Named MullenLowe Group UK CEO

Warren will report to Alex Leikikh, the global chief executive of MullenLowe Group. He will oversee MullenLowe Profero and MullenLowe Open as well as MullenLowe London. The three agencies will continue to operate as separate brands. The appointment follows the merger of Mullen Advertising and Lowe and Partners last month. Warren has been tasked with…