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MullenLowe Mediahub’s Carrie Drinkwater on Comedy Central’s Ad Game

Comedy Central is entering the home stretch of a humour-rich presidential election one man down. The Viacom-owned cable channel canceled “The Nightly Show with Larry Wilmore” this week less than two years after Mr. Wilmore inherited the 11:30 p.m. time slot from Stephen Colbert, leaving a gaping hole in its late-night schedule at a time…

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MullenLowe London’s Dave Henderson On The BT Vs Sky Battle

The football season has begun but the battle between Sky Sports and BT Sport for viewers is more bloody than anything on the pitch. Sky has secured David Beckham for its ad by Brothers and Sisters. BT’s spot, by Abbott Mead Vickers BBDO, reminds fans it is the only place to watch games from four…

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MullenLowe Lintas Group Targets Untapped Demographic

With the younger generation preoccupied, ads are turning focus on senior citizens, who have more time for TV. Defying the demographic surge of the young, marketers are discovering that there is life in India’s aged and aging. For years, advertisers have focused on the world’s largest population of the young (51.8% of Indians are below…

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MullenLowe Philippines Creates 7-Election

People were spoiling for a fight online because of the Philippines’ most controversial election. Gulp’s 7-Election wanted to own this. So, MullenLowe Philippines used an overlooked Facebook tool – the Event page. MullenLowe Philippines created an event that humorously mimics a violent smackdown. People confirmed their attendance and invited other people. They even campaigned for…

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MullenLowe Singapore’s Erick Rosa In Adobo

adobo talks to Singapore-based Brazilian Executive Creative Director Erick Rosa of MullenLowe Singapore adobo: In your time as an ECD in Singapore, and in your first stint in Asia, can you tell us what has been the most significant learning or highlights of working in this region? Erick Rosa: I’ve worked in both South America…

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New Work From HouseFull & MullenLowe Lintas Group

New Delhi: Housefull.com, India’s premier furniture and furnishings destination launched its first – Digital Campaign – ‘No Rok Tok’, highlighting a magnificent range of durable furniture pieces with unique colours, design combinations and utility driven shapes to fit within traditional and modern houses. The digital campaign is conceptualized by Lowe Lintas and directed by Shayondeep…

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LOLA MullenLowe’s Nacho & Nestor in Shots

Nacho Oñate and Nestor Garcia, ECDs of the award winning creative network, LOLA MullenLowe Barcelona recently sat down with Selena Schleh of Shots magazine to talk about their experience.  Have a look at the full interview here:  Thanks Jesús Alonso for the photos!

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Exceptional Balki Campaigns From MullenLowe Lintas Group

From Lintas to Lowe Lintas to Lintas and Partners, to MullenLowe Lintas Group: from Humara Bajaj to Gondappa; from Doordarshan to YouTube – the industry changed, but, that one name didn’t (Ou)R Balki – existed, evolved, and escalated the industry into the raw, bold Mad Men era. The man who walked out of the Madras…

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Shannon Cullum Joins MullenLowe Singapore as CEO

Shannon Cullum to drive growth and creativity, but is not a direct replacement for Rupen Desai, according to the agency. MullenLowe Group has named Shannon Cullum, most recently CEO for Singapore, Malaysia and Indonesia at Saatchi & Saatchi, as its Singapore CEO. He will oversee growth and drive creative effectiveness for the agency. A spokesperson…

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Reckless Drivers Do ‘Time With Mum’ Via 303 MullenLowe Perth

How do you stop young, reckless, overconfident drivers from deliberately defying the road rules? You take away the only thing they care about – their freedom – and you hand them over to their Mothers. ‘Time with Mum’ is the new campaign by 303 MullenLowe Perth. It follows our license loser, Nate ‘Dawgg’, over 90…

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SXSW 2017 PanelPicker Voting Open

South by Southwest (SXSW) is one of the world’s biggest festivals, showcasing and celebrating the very best in film, interactive and music.  It is renowned for its reputation as a breeding ground for new ideas and creative technologies. We asked our network to come up with innovative content which deserves a place on the coveted SXSW stage….

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MullenLowe Group Honoured at IPG 2016 Inclusion Awards

Agencies and individuals honoured for efforts in diversity and inclusion Yesterday Interpublic Group hosted the company’s annual IPG Inclusion Awards program in New York City. This is the 6th consecutive year the event was held with co-sponsor MERGE, IPG’s cross-agency collection of business resource groups, and honored agencies and individuals from IPG’s global network that have…