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Idea & Lowe Lintas Introduce ‘No FreeG’

Idea Cellular’s latest campaign to promote its 4G services takes on telecom providers providing free data services. The films have been conceptualised by Lowe Lintas (part of global advertising network, MullenLowe Group). One film shows two men in a car. As the man driving parks the car, the co-driver who is on his phone, points out…

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MullenLowe Indonesia & Bango Encourage People to Discover Authentic Food

Bango is a soy sauce brand from Unilever with its mission to preserve and promote Indonesia’s rich and authentic dishes. Its mobile app allows users to discover authentic food around their whereabouts, at the closest restaurants as well as street hawkers. Each print ad in MullenLowe’s “Eat Locally” campaign depicts a local landmark, shaped by…

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Unexpected Ads From MullenLowe London & British Heart Foundation

The British Heart Foundation will take over The Sun with press ads written live in response to editorial coverage in a campaign highlighting the unexpected devastation of heart disease. Launching today, the “Unexpected” campaign aims to mirror the indiscriminate impact of the disease with content that is also disruptive or shocking. In The Sun takeover,…

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Royal Lifesaving & 303 MullenLowe Launch ‘Passwords with a Purpose’

303 MullenLowe (part of global advertising network, MullenLowe Group) has changed the WIFI passwords in public pools across WA to encourage poolside parents to watch their children around water.According to WA Lifeguards, there is a growing trend of parents watching their smartphones instead of their children. To add to this problem, more and more swimming centres…

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MullenLowe MENA Names Matt Butterworth Managing Director

After  seven months as the regional director of digital and integration, Matthew Butterworth has been promoted to managing director of  MullenLowe MENA. A statement from the agency says Butterworth has been championing the coming of the Digital Age since his early days in advertising at Publicis London, Amaze and McCann UK. Butterworth said: “My simple aim…

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MullenLowe Lintas Group Revives Romantic Ranveer Singh Spot

On the heels of launching VIVO V5 smartphone with a romantic film with Ranveer Singh, VIVO is back again with the VIVO V5 Plus. The 20 MP Dual Front Camera VIVO V5 Plus has the ‘coolest ‘ camera features to capture the #perfectselfie moment. The 20 MP VIVO V5 Plus smartphone has been launched with…

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MullenLowe Group: Challenging Mindsets With Effective Advertising

MullenLowe Sri Lanka is the local office of the MullenLowe Group, a member of the $7.6 billion Interpublic Group (IPG) – one of the world’s leading organisations of advertising agencies and marketing services companies headquartered in New York. Seeing great potential in the Sri Lankan market, in 2015, IPG further strengthened its commitment by acquiring…

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Mullen Lintas Urges People To Jump On Their Bike

Building on the Republic Day parade which takes place at Rajpath, ads show two motorcyclists viewing parades of the wildlife variety. The campaign builds on Avenger’s positioning as a brand that stands for liberation, Mullen Lintas said. “As in our previous campaigns, the objective of this campaign was to reinforce this brand message, and we…

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Viacom Network Hires MullenLowe Mediahub

A promo for BET News original documentary ‘Through the Fire: The Legacy of Barack Obama’   Viacom’s BET Networks has hired sibling Interpublic Group agencies MullenLowe Mediahub and Identity as media agencies of record as the entertainment brand looks to promote more of it original programming in creative, data-driven ways.   Jeanine Liburd, exec VP-corporate…

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MullenLowe Group On Ad Age Agency A-List Standouts

Despite skepticism about the merger between Mullen and Lowe due to failed couplings with Lowe and other IPG shops in the past, the union has been a success, proving that this merger makes the network a different kind of beast. MullenLowe saw U.S. revenue increase 18%, marking its sixth consecutive year of double-digit growth in…

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303 MullenLowe & Southern Plus Celebrate Independent Generation

303 MullenLowe Perth has unveiled a brand campaign for Southern Plus – the new home care brand from aged care provider Southern Cross Care, WA – which follows an extensive brand development program led by FutureBrand. The Australian aged care sector is under pressure to meet growing demand for care services. Government reforms are giving…

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Tom Knox on IPA’s Diversity Agenda

All the signs point to a more diverse industry in our second-ever survey – more agencies took part this year, while comparisons for those that also participated in the inaugural survey showed improvement. In January 2016, Campaign and the IPA published their first diversity survey of the industry, which looked in detail at the gender…