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Five Uncomfortable Truths About Marketing

Are you sitting comfortably? If you’re in the business of advertising, I certainly hope not, for these are uncomfortable times. So many deep-rooted ideas about brands and the people to whom they sell are under attack – and not just from a rival purveyor of theories, but from that most persistent of critics: the truth….

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LOLA MullenLowe Names Francisco ‘Pancho’ Cassis ECD in Madrid

LOLA MullenLowe, the strategic and creative hub of MullenLowe Group in Spain and Portugal for Unilever brands Magnum and Cornetto, for SEAT automobiles worldwide and Mattel at the European level has named Francisco “Pancho” Cassis, Executive Creative Director of it’s Madrid office. LOLA MullenLowe was the most awarded agency in the MullenLowe Group network, 4th in the…

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Station to Station: Wayne Arnold, CEO of MullenLowe Profero

Wayne Arnold, co-founder and Global CEO of digital marketing agency MullenLowe Profero speaks to Focus Asean about the bloc’s emerging digital economy and the political stumbling blocks it faces. How is the digital landscape developing within Asean? I’m encouraged by the state of the digital market in Asean, which is growing slowly but steadily. Nevertheless,…

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Transperth Aims to Foster Empathy With New Portrait Campaign

Transperth, the public transport services company for Perth, has unveiled a new outdoor portraits series which aims to showcase the diversity of Perth’s public transport passengers in an effort to change the way people look at those around them. The ‘Show Your Good Side’ campaign, created by 303 MullenLowe, hopes to encourage empathy and respect amongst…

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Now it’s Snapchat’s Turn to Monetise

GLOBAL – This weekend Snapchat users in the United States were privy to its first-ever advertisement: a 20-second trailer for horror movie ‘Ouija’. “It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space,” the company said on its blog. “It’s going to feel…

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MullenLowe Malaysia Wins Big at Marketing Excellence Awards

MullenLowe Malaysia won big at the Marketing Excellence Awards, picking up 9 medals. In total, the agency collected 2 Gold, 2 Silver, 5 Bronze, with the coveted crown of ‘Marketer of the Year’ going to their client, Unilever. The Marketing Excellence Awards is Malaysia’s premier award platform judged only by senior Marketers for excellence in Marketing Communications. In 2014 there were…

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Touchy Feelings: Helping Blind People ‘See’ Photos Using 3D Printing

One day soon, 3-D printers will be as commonplace as the sputtering old inkjet versions collecting dust in your parents’ living room. They’ll have all sorts of practical applications, from protective phone cases to replacement parts for your coffee maker. But before the maker movement can truly catch on, it’ll need to communicate to would-be buyers that there is also…

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MullenLowe Istanbul wins Grand Prix, Virtuoso Award and 2 Silver Drums at the Golden Drum...

“Dreams” is the best of Golden Drum! Turkish Airlines “Dreams” ad by Lowe Istanbul wins Grand Prix in Film at the 21st Golden Drum Awards. “Dreams” ad which has been the talk of town both in Turkey and all around the world was also awarded the Virtuoso Award – Best cinematography for director of photography of the…

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Ashton Kutcher Milks a Goat, Paints a Beaver and Knits a Onesie for Lenovo

We’ve always known Ashton Kutcher to be a renaissance man of sorts. Actor, investor, father, model, ad guy. And now, Lenovo product engineer? It appears that because of all of his engineering work, the Lenovo Yoga Tablet 2 Pro has given him a ton of free time to hone some of his hobbies and enjoy the finer…

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MullenLowe Philippines Wins Energy Drink Brand Cobra

Asia Brewery (ABI) has appointed MullenLowe Philippines to the energy drink Cobra business. MullenLowe won the work following a four-way pitch against TBWA/SMP, Ace Saatchi & Saatchi and Iconyx, which ended in August. MullenLowe will handle full-service creative duties for the Cobra brand across the Philippines. Cobra has been responsible for the phenomenal growth of…

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MullenLowe France Appointed to Lead KFC France Advertising

Following a competitive pitch, KFC France has awarded MullenLowe France with its advertising business. MullenLowe France will be responsible for the implementation of KFC France advertising campaigns, and the first work is scheduled to launch at the end of 2014. With 168 restaurants in France and the ambition to double its network in the coming…

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Lowe Lintas + Partners wins a Silver and a Bronze at Jay Chiat Awards

For agencies that aspire to make a mark on the global stage with their performance, the Jay Chiat Awards are one among the best and toughest there is, in the realm of advertising. The Jay Chiat Awards set themselves apart by recognizing excellence in strategic thinking that inspires creative work. The key criteria for winning…