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Campaign’s 40 Under 40

Congratulations to MullenLowe Profero’s James Hollow and MullenLowe Vietnam’s Carlos Camacho who both made it to this year’s ’40 Under 40′ Genuine business-changing thinking has never been more in demand, and those with the ability to provide it are highly sought after. After extensive consultation with the industry and internal discussions, we’re delighted to finally unveil…

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MullenLowe Group Supports Singapore Red Cross for this Year’s Spikes Asia

As a partner of this year’s Spikes Asia Festival, MullenLowe Group is once again sponsoring the Spikes Asia tote bags. This year, they’ve added a twist to their bag design, and the network has opted to donate the ‘ad space’ to the Singapore Red Cross. The tote bags will be given to each Spikes delegate…

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Five steps to Great E-Commerce Content

It’s a golden age of e-commerce for the FMCG industry, but to take advantage brands must choose the right content on the right channel. This is a golden period of growth for fast moving consumer goods (FMCG) e-commerce around the world. The trend is clear: more and more shoppers are buying more of their groceries…

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The Truth About Work and Life in Advertising: A Native New Yorker’s Perspective

MullenLowe Group’s Tara Nolan gives us an insider’s view of why New York is place to make things happen New York City has an infectious spirit. It’s impossible for it not to. It represents a place of hopes and dreams, in turn creating an incredible energy from those that inhabit the city. Coupled with a…

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Hike Unveils Biggest Ever Brand Campaign

Hike messenger, one of India’s fastest growing Internet companies, announced the launch of their biggest ever brand campaign that aims to reach around 200 million consumers. The brand campaign rollout comes on the back of the launch of biggest ever productupdate, hike 4.0, which is 5X faster and loaded with over 10 new features. The campaign…

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MullenLowe Malaysia & CLEAR Create Film Drama to Engage Audiences to Protect Their...

MullenLowe Malaysia and Unilever have come up with a novel and entertaining way to engage Malay audiences with the brand CLEAR: a film drama. MullenLowe Malaysia was given the task of engaging Malay women aged 18-35 with the CLEAR brand, including the latest product line ‘Sakura Fresh’ and CLEAR anti-dandruff Nutrium 10. Taking the brand…

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Ad Blocking: MullenLowe Profero’s Comms Honcho Goes Head-To-Head With Rocket Fuel’s MD

The rage of ad blocking continues, with Phil Ely, APAC head of communications MullenLowe Profero, going head-to-head with Rocket Fuel’s managing director ANZ, JJ Eastwood. Ad blocking has been a hot topic of late, with Mike Hill and Dan Hitchcock from Sydney digital agency Holler argiung why the industry should embrace ad blocking technology, and…

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‘Everything we do can change the world’: Jose Miguel Sokoloff

  The president of MullenLowe Group’s global creative council spoke at Ad Stars on ‘My Time in Advertising’ Jose Miguel Sokoloff, president, MullenLowe Group global creative council, on day three of Ad Stars 2015, spoke on ‘My Time in Advertising’. His agency’s work in Colombia remained the highlight of the session. Citing particular campaigns, Sokoloff…

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California Avocado Commission Hires MullenLowe to Increase the Brand’s Reach

MullenLowe will strive to reach “new audiences in new places” early next year when it launches its first work for the California Avocado Commission, an account the agency just added following a review. That’s according to Margaret Keene, executive creative director for the shop’s Los Angeles office, who said that an “integrated multi-platform approach,” including…

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A Father Gets to Say the Goodbye He Couldn’t in This Chilling Campaign About Heart...

This quietly terrifying multi-channel campaign from the British Heart Foundation strives to keep its audience off balance in more ways than one. Surprise is the key theme of the campaign, breaking today via MullenLowe London. Each facet mimics the swiftness and unexpectedness of the malady itself. “Compared to other terminal illnesses, like cancer, heart disease can…

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Distinctive Advantage Is The New Competitive Advantage

Conventional marketing wisdom had it that any product or service needed to have a competitive advantage over the rest in order to be successful. In the words of renowned business guru Michael Porter, who came up with the theory of competitive advantage, a brand or a business had a competitive advantage if it had a…

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Ben Doran on The Importance of Coding

Ben Doran, Head of Technology at MullenLowe Profero talks about the importance of understanding the complexities of code no matter your position within the creative industries. “Understanding the principles of coding is important…its becoming a thing that people should know as much as using a word processor.” This article was first published on futurerising.com