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MullenLowe U.S. Wins Royal Caribbean

One down, one to go. Royal Caribbean has selected MullenLowe as its new lead agency after a creative review, as a parallel media review nears completion. In the creative contest, MullenLowe beat Droga5, Deutsch and 22Squared. Final pitches took place two weeks ago at Royal Caribbean’s headquarters in Miami, and the agencies were notified today. The…

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MullenLowe Group Network Takes Home Twelve Pencils at The One Show Awards

The MullenLowe Group global network took home twelve coveted Pencil awards and fifteen Merit awards at The One Show ceremony held on Friday, May 8th, 2015 in New York City. The efforts of GGH MullenLowe Hamburg, MullenLowe Shanghai, MullenLowe U.S., 303 MullenLowe Sydney, LOLA MullenLowe, Spain, MullenLowe London, MullenLowe Thailand, and MullenLowe Vietnam were recognized…

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Announcing The New MullenLowe Group

Move Aligns Leading U.S. Agency and Global Creative Network with Common Cultures in Service of Clients Across World’s Most Dynamic Markets Interpublic Group (NYSE: IPG) announced today that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe Group…

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MullenLowe London’s Charlie Hurrell on ‘Keeping Mum’

Research shows that vast numbers of women don’t feel able to resume their careers after having children. Advertising agencies need to respond, Charlie Hurrell says. Last week, I attended the launch of She’s Back, an initiative that aims to shed light on why so many women in high-powered jobs leave to start a family but…

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Is Lowe Lintas the Pioneer of Startup Advertising?

Mid 2013, some of the largest spending players in the business were struggling. They still are. Since Lowe Lintas wasn’t occupied with creating work to win awards, they had extra time on their hand to think about how to grow the business. It was around this time that their CEO Joseph George and CMO Vikas…

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MullenLowe London Chairman Tom Knox: Advertising can be a Noble Profession

As we know, there are plenty of people ready to trash advertising and portray our influence as entirely malign. A choice recent example is the journalist Peter Oborne at Advertising Week Europe, who described advertising as “consumerist sewage”, going on to say that “advertising is objectionably consumerist, selfish, driven by commercial considerations which conflict with…

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Tom Knox Outlines ‘Force for Good’ Agenda at IPA Speech

One of Tom Knox’s first acts as IPA president will be to draw up a members’ code of conduct, as the MullenLowe London chairman seeks to assert advertising as a force for good. Knox, who replaces Ian Priest as IPA president, announced his agenda at a talk in front of communications and wider business leaders at…

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Ad of the Day: Lowe Cape Town & Prudential Visit Madagascar’s Fishermen

Consistency—supposedly the hobgoblin of small minds—might seem like an unlikely driver for evocative brand storytelling. Yet, Lowe Cape Town and Prudential South Africa have created memorable, moving short films illustrating the company’s credo that “Consistency is the only currency that matters” when it comes to managing clients’ money. Their latest effort is “The Fishermen,” directed…

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Lowe Hong Kong, DirectAsia.com Launch “Genuine stories. Genuine services.”...

DirectAsia.com Hong Kong has unveiled a new ad campaign by featuring three real customer testimonials, showcasing the superior services delivered.Created by Lowe Hong Kong, the campaign aims to ease consumers’ uncertainty about online insurance company’s service level.  By having three different real customer stories and their experience with DirectAsia.com, the campaign demonstrated various aspects on…

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Dayo Hazzan, MullenLowe Profero: What does Google’s shift mean to your business?

It’s little wonder Google’s focus has again landed on its mobile traffic. As of 2013 worldwide mobile phone internet penetration stood at 73.4 per cent, and is expected to reach 90 per cent by 2017. Mobile is now a primary, rather than complementary, access point to the web. In response to these growing trends, Google…

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MullenLowe London ECDs Rich Denney and Dave Henderson pick their Desert Island Ads

Rich Denney and Dave Henderson joined MullenLowe London as executive creative directors in 2011. Described by Mark Wnek as London’s ‘most grown-up creative team,’ they first worked together at RKCR/Y&R before moving to Saatchi and Saatchi and then DDB. They have worked on some of the biggest London and international accounts, including Budweiser and VW. At…

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303 MullenLowe CEO Nick Cleaver: Are Big Media Agencies Serving their Clients or the Media...

In the aftermath of the revelations about media agency practices 303 MullenLowe CEO Nick Cleaver questions whether big media agencies have forgotten what business they’re in? The recent exposure of murky practices and less than savoury activities within media agencies has raised a lot of questions about the legitimacy and responsibility of media agency practices. However there is a bigger…