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How to Make a Video Case Study Better: Leigh Reyes

MANILA – A great video won’t save a mediocre idea. What it can do is highlight the greatness inherent in an idea through clear explanation and impactful dramatization. A well-written video case study: • anticipates what judges may potentially not understand about culture or context, • presents the idea and execution without distracting frills, • captures…

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Lowe Lintas + Partners Rebrands to MullenLowe Lintas Group

After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form MullenLowe Group), the India operation of the network, Lowe Lintas + Partners is now re-branded as MullenLowe Lintas Group. As part of this move, the group has also announced the plans for a two-creative-agency structure. In addition…

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Naomi Troni: In Defense of Behavioural Change

Few people go into advertising with a moral mission to save the world. It’s adland’s job to create communication that changes behaviour, says MullenLowe Group’s chief growth officer. Increasingly I find myself wondering: What do advertising people actually think they’re doing? What is our work about? If you ask around, you’ll get a lot of…

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GGH MullenLowe Opens Office in Frankfurt

One year after GGH joined our MullenLowe Group network, the Hamburg-based agency is opening a branch in Frankfurt. The new office should be set to operate as an independent agency, complete with a 16-person team, no later than this autumn. By taking the step to establish a new office location, the agency is moving closer…

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Token Man: Richard Warren, CEO of MullenLowe Group UK on Why Diversity Enriches the...

In a new initiative from the founder of Creative Social, Daniele Fiandaca, a series of prominent women from across the marketing industry interview male figures about their views on gender imbalance and diversity in the industry. Token Man: Richard Warren, CEO of MullenLowe Group UK on why diversity enriches the industryToken Man: Richard Warren, CEO…

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Sure “Tube strike” by MullenLowe London

Sure has put up tactical print ads across London addressing the Tube strike affecting the capital’s commuters. The ads for the Unilever-owned brand depict images of alternate forms of transport (walking, a scooter) that are drawn in the style of Tube maps. The copy states that: “However you beat the Tube strike, Sure keeps you…

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MullenLowe is Developing a Reputation as a Giant Killer

The media arm of MullenLowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of Scotts Miracle-Gro, Mediahub has added Royal Caribbean as a client, fending off competition from Mindshare and Media Storm. Not bad for 150-person, three-office operation that has…

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Alex Leikikh Talks Rebranding

Alex Leikikh, Global CEO, MullenLowe, who took over in May this year, speaks about his reason for being cautious and not rushing to rebrand Lowe India which is  household name in his view“I don’t think we should paint the whole world with one MullenLowe brush. In some markets where the brand is so strong like…

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32 Lions Won at Cannes Lions 2015

We’re very proud of our performance at Cannes Lions 2015: 74 Shortlists 32 Lions 4th most awarded campaign at Cannes 3 auditorium packed MullenLowe Group panels 1 incredible fundraising effort raising $119,000 to feed Nepal AWARDS From 74 shortlists we converted to 32 wins across 17 clients. That equals a 43% conversion rate, 10% above…

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MullenLowe Profero Channels Inner Hip Hop for Hormel Foods

TOKYO – Hormel Foods introduces Spam in a way many will never have seen it before: with a rap song composed of recipe ideas from fans. Agency: MullenLowe Profero Japan Market: Japan Details: Nowhere loves mascots more than Japan, where they range from the cute to the decidedly strange. With this in mind, prepare to…

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Lowe Nova Second Shortlist Announced

We are delighted to announced the second wave of 2015 Lowe Nova Award shortlisters selected from Degree Show Two. Congratulations to: Jim Chen-Hsaing Hu, BA Fashion Womenswear Pierre Campo, BA Fashion Menswear Ben Silverton and Sidney (Yi Xiang) Lim, BA Graphic Design Liberty Antonia Sadler, BA Performance Design and Practice Abay Zhumagulov, BA Product Design Anna…