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MullenLowe China’s ‘Human Traffic Signs’ Campaign for Buick Most Awarded Chinese...

At the annual Great Wall advertising festival in China, which took place in Guiyang on October 24-27, MullenLowe Group’s China agency took home the top honour of the year, winning the Grand Prix for the ‘Human Traffic Signs’ campaign for Buick. This is the second consecutive year that MullenLowe China have scooped the Grand Prix at…

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Remy Martin Taps MullenLowe Group for Global Creative

Rémy Martin, the French cognac brand owned by the Rémy Cointreau Group, has appointed MullenLowe as lead global agency following a competitive pitch. MullenLowe London led the winning pitch and will run the global Rémy Martin business, supported by the Mullen Lowe Group network offices in the key regions of U.S. and China. The pitch was handled by…

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Nobody Loves You: Demystifying Brand Loyalty

As marketing has shifted towards something more relationship-oriented, loyalty remains one of the most debated, documented and sought-after measures of success. The definition of loyalty in its purest form is: “A feeling or attitude of devoted attachment and affection.” Yet, in the marketing world, many brand owners view loyalty as a key driver of repeat…

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Lowe Roche and Lowe SSP3 Win Bronze and Silver at IPA Effectiveness Awards

Lowe SSP3 and Lowe Roche won a Silver and Bronze Award respectively at the IPA Effectiveness Awards in London, October 2014. The IPA Effectiveness Awards are recognized as the most rigorous effectiveness awards scheme in the world, as winning cases have to show the value of investment in concrete business terms. Lowe SSP3 in Colombia…

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Advertising With Social Value: Interview with José Miguel Sokoloff

Chairman of MullenLowe Group Global Creative Council and CCO of MullenLowe SSP3, the Colombian José Miguel Sokoloff argues that advertising is one of the most important tools to improve the world, but only if “you do it in the right way.” Although the market seems ready for this change, he says there is still a…

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MullenLowe Philippines Wins Creative Duties for Unilab’s Fitness and Performance...

Following a recent four-way pitch, MullenLowe Philippines has won the Unilab Active Health account. Established in 1945, Unilab is the biggest pharmaceutical and healthcare company in the Philippines. MullenLowe will handle countrywide, full-service creative duties for Unilab’s pioneering fitness and performance platform, Active Health. Active Health has been the driving force behind some of the…

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Five Uncomfortable Truths About Marketing

Are you sitting comfortably? If you’re in the business of advertising, I certainly hope not, for these are uncomfortable times. So many deep-rooted ideas about brands and the people to whom they sell are under attack – and not just from a rival purveyor of theories, but from that most persistent of critics: the truth….

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LOLA MullenLowe Names Francisco ‘Pancho’ Cassis ECD in Madrid

LOLA MullenLowe, the strategic and creative hub of MullenLowe Group in Spain and Portugal for Unilever brands Magnum and Cornetto, for SEAT automobiles worldwide and Mattel at the European level has named Francisco “Pancho” Cassis, Executive Creative Director of it’s Madrid office. LOLA MullenLowe was the most awarded agency in the MullenLowe Group network, 4th in the…

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Station to Station: Wayne Arnold, CEO of MullenLowe Profero

Wayne Arnold, co-founder and Global CEO of digital marketing agency MullenLowe Profero speaks to Focus Asean about the bloc’s emerging digital economy and the political stumbling blocks it faces. How is the digital landscape developing within Asean? I’m encouraged by the state of the digital market in Asean, which is growing slowly but steadily. Nevertheless,…

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Transperth Aims to Foster Empathy With New Portrait Campaign

Transperth, the public transport services company for Perth, has unveiled a new outdoor portraits series which aims to showcase the diversity of Perth’s public transport passengers in an effort to change the way people look at those around them. The ‘Show Your Good Side’ campaign, created by 303 MullenLowe, hopes to encourage empathy and respect amongst…

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Now it’s Snapchat’s Turn to Monetise

GLOBAL – This weekend Snapchat users in the United States were privy to its first-ever advertisement: a 20-second trailer for horror movie ‘Ouija’. “It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space,” the company said on its blog. “It’s going to feel…

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MullenLowe Malaysia Wins Big at Marketing Excellence Awards

MullenLowe Malaysia won big at the Marketing Excellence Awards, picking up 9 medals. In total, the agency collected 2 Gold, 2 Silver, 5 Bronze, with the coveted crown of ‘Marketer of the Year’ going to their client, Unilever. The Marketing Excellence Awards is Malaysia’s premier award platform judged only by senior Marketers for excellence in Marketing Communications. In 2014 there were…