News

Posted on

500 Milliseconds That Could Make or Break your Brand

It is just a few days to go until the eCommerce Friction Lab at SXSW. In fact, I am finishing this post from the air on route to Austin, hours away from diving headlong into a weekend of inspiration, ideas and BBQ pork. Friction Lab aims to give insights and a framework for finding and…

Posted on

The CMO APAC Interview: Wayne Arnold, Global CEO, MullenLowe Profero

When Wayne Arnold founded creative agency Profero in 1998, he was sure digital would become fundamentally important to the marketing industry. It turned out he was right. Now CEO of global agency MullenLowe Profero, Arnold is leading an army of 600-plus employees on a digital crusade to re-educate marketers around the world about the creativity and…

Posted on

New “Brilliantly Insane” Video from Borghi/Lowe for CCSP

We’ve seen hilarious ad awards call for entries. We’ve seen slutty ad awards call for entries. Now, it’s time for a brilliant but batshit crazy ad awards call for entries. Borghi/Lowe Brazil created the video below for Creative Club São Paulo, and it’s just wildly odd and wonderful. It tells the story of a mole on…

Posted on

Why India is Leading for Strategy: Q&A with Joseph George

Lowe Lintas recently emerged as the world’s leading agency for strategy and effectiveness in a ranking by Warc for an idea to bring Hindustan Lever products to India’s rural areas via a mobile radio station. In this Q&A with Mumbrella Asia’s editor Robin Hicks, Lowe Lintas + Partners CEO Joseph George talks about why India has become a global strategic force…

Posted on

Richard Morgan, ECD, 303 MullenLowe: Advertising & the “Race to the...

Clients and procurement departments are taking advantage of the passion agencies have to create advertising for less than its value, a senior creative said in a video hangout with Mumbrella’s Australia site today. Richard Morgan, the executive creative director of 303 MullenLowe, called on clients to consider that “cheaper is not always better.” In response to a question from Mumbrella…

Posted on

Advertising Lessons From Jose Miguel Sokoloff at Dubai Lynx

If creativity is in fact all about emotion, Jose Miguel Sokoloff, Chairman of the Lowe & Partners Global Creative Council, was the perfect example to demonstrate the impact. At the Dubai Lynx International Festival of Creativity, Mr Sokoloff was speaking about some of the key lessons he learnt in his illustrious career that brought him to…

Posted on

In Conversation with Arun Iyer, NCD, Lowe Lintas

It’s been said that you always wanted to get into advertising and more specifically wanted to work with Lintas. What first sparked your interest in advertising? Why only Lintas? I always wanted to write for a living. I didn’t know what sort of writing.. but I used to write for college magazines and was actively…

Posted on

MullenLowe Profero Promotes Radhe Vaswani to MD for Southeast Asia and Hong Kong

SINGAPORE – Global digital agency MullenLowe Profero has promoted Radhe Vaswani to managing director for Southeast Asia and Hong Kong. Vaswani replaces Stuart Edwards, who is leaving the agency after 12 years to relocate to Sydney to pursue an “undisclosed venture”. In her new role, Vaswani has moved to Singapore from MullenLowe Profero’s Hong Kong…

Posted on

How to Overcome the Challenges of Recruiting Talent in Asia

To accompany our Man About Asia series, The Drum is asking some of the region’s top marketers to give us their local perspective on some of the main opportunities and challenges Asia presents. Here Sarah Pruscino shares what she’s learned about finding and retaining talent. Having worked across the globe in various HR roles, it’s evident…

Posted on

SheSays Reboots ‘Who’s Your Momma’ Mentoring Programme with MullenLowe Open...

SheSays has rebooted its mentoring programme ‘Who’s Your Momma’ to mark International Women’s Day (Sunday 8 March). MullenLowe Open executive creative director, Emma Perkins, will head up the programme, kicking off her tenure with a launch event for women already working in the industry followed by an annual Speed Mentoring night for women starting off…

Posted on

Unilever’s Surf + MullenLowe Open Philippines Launch Pioneering Idea for Areas...

Unilever Philippines has opened a pioneering laundry water recycling facility and garden in the municipality of Mayorga, Leyte – a community hit hard by super-typhoon Haiyan in November 2013. The first facility, or ‘Surf Labahan Station’, an idea from MullenLowe Philippines’ specialist activation division OPEN, launched this year. It features a machine that uses debris…

Posted on

MullenLowe Profero’s Lavall Chichester Makes Ad Age’s 2015 40 Under 40

Lavall Chichester is charged with redefining search as one of the most vital elements of content marketing. Last year, he grew MullenLowe Profero’s small search group into a million-dollar business and he has spent the past eight years developing search strategies for brands like Apple, Western Union and Smirnoff. That’s on top of a background…