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India’s Lowe Lintas Is Runner-Up 2015 International Agency of the Year

In northeast India, tens of millions of people do without electricity, sometimes for up to 12 hours a day, because of a grave power crisis. Agency Lowe Lintas and Unilever found a way to offer them a little entertainment in dark times. People use a basic mobile phone to dial a number, hang up, and…

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MullenLowe Group Ranked in The Top 10 Worldwide Networks in 2014

The Directory Big Won Rankings are an annual survey of the best agencies and the best campaigns of the year as measured by the quantity and quality of awards won. The rankings were compiled from 32 Awards shows around the world, which saw 1,667 agencies win awards for 5,138 pieces in total. Top Headlines: MullenLowe…

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Lowe Lintas Bangalore Gets Creative Mandate for Urban Ladder

Urban Ladder, the online furniture store, has appointed Lowe Lintas Bangalore to handle its creative mandate in India. The account was won following a multi-agency pitch. Rajiv Srivatsa, COO and co-founder, Urban Ladder, said, “Over the past two years, we’ve put in a lot of effort into designing perfect pieces of furniture for many homes…

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Lowe Lintas and Partners Takes The Most Golds at Indian Effies 2014

Lowe Lintas and Partners won the most Golds on the night, with seven Golds. The agency also bagged six Silvers and eight Bronze to go with its nine finalists. The Gold wins for Lowe came for Idea and Tata Tea in the Best Ongoing Campaign category. Work for Idea also won a Gold in the…

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7 Things Advertising Professionals Need to Un-learn

“Five Years from Now, CMOs Will Spend More on IT than CIOs Do” – a headline that signals disruption in the way we know our business. As the professional network chatter grows, fueled by this Gartner prediction, it brings to the fore the drastic change currently underway in our industry – where marketers are training…

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Love Conquers YouTube

Cornetto Algida (Italy) leads the ranking for the most successful advertising campaigns on YouTube in Italy, in 2014 , with ‘ Cupidity Love Story ‘ The spot, created to launch Cornetto Cupidity, tells a love story with a modern twist, where Cornetto, Facebook and two young people turn a fleeting encounter into a summer love…

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Skills Gap: How Are Agencies Tackling The Millennial Workforce?

Wayne Arnold Firstly, despite in many cases being the demand generator of many organisations, marketing is still not seen as a true profession. If you ask most graduates about their professional aspirations, you will hear lawyer, doctor, accountant and even banker before marketer. We need to combat this by clearly demonstrating that the work we…

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The Top 25 Most Popular Offices of 2014

2. Lowe Campbell Ewald – Detroit Neumann/Smith Architecture has developed a creative new office space in Detroit, Michigan for advertising firm Lowe Campbell Ewald. A creative space for a creative company. Neumann/Smith Architecture helped advertising agency, Lowe Campbell Ewald, breath new life into a 100-year old building, setting a precedent for repurposing long vacant Detroit…

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MullenLowe Singapore & OMO Reunite 5000 People With Their Families for Vietnamese...

MullenLowe Singapore and Unilever brand OMO are releasing a reunion-focused campaign for Vietnamese Lunar New Year (Tet). The campaign, titled Coming Home, features an activation, which will give 5000 Vietnamese people a return ticket to their hometown for the Festival. The activation requires no purchase and will run alongside outdoor and TVC, which release early…

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Q&A: MullenLowe Profero’s Ross Jenkins on Search, Google & Wearable Tech

Ahead of The Drum Search Awards, we catch up with judge Ross Jenkins, global managing director of performance media at MullenLowe Profero, to discuss his views on where the search sector is going and the potential impact wearable tech could have.  How did you get into search? I got into search through my first agency…

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Ad of the Day: Lunatic Daredevil’s Stunts Go Hilariously Wrong in This Fun Insurance...

Let’s kick it and rip it. Woo!” Say hello to Captain Risky, the freakishly foolhardy daredevil who stars in 303 MullenLowe’s superbly silly campaign for Australian insurance company Budget Direct. And, oh my, the careless Cap does take his lumps. Whether he’s jumping a gorge Evel Knievel-style in a rocket-powered jalope, testing a jetpack, practicing…

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Statements of Intent featuring MullenLowe Profero UK

Happy 2015 everyone. With an eye looking towards the next 12 months, The Drum approached some network agency chiefs to ask them, not what they predict will happen in the year ahead, but what they know for certain to expect. Here we share what they believe will definitely take place within the marketing industry in…