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MullenLowe Profero’s Ben Doran Talks Google

The Internet of Things has been around for a while, the term was coined in 1999 by Kevin Ashton from MIT. So the concept of a bunch of interconnected devices that autonomously talk to the internet is far from new. However, IoT has become the darling of the media and tech press in recent years,…

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Simon Bird Stars in MullenLowe London’s New Ad for Post Office

Simon Bird, the star of Channel 4 comedy The Inbetweeners, appears in a new travel campaign for the Post Office. The new ad, called “holiday”, was created by MullenLowe London and airs tonight (8 June) across all major TV stations. The spot opens on Bird picking up travel money from a Post Office. When the employee…

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‘World’s Toughest Job’ Wins Grand Effie at North American Effie Awards

Great creative ideas in advertising can’t just sit there and look pretty. They must drive results—ultimately, sales. That’s the philosophy that undergirds the Effie Awards, which honors the most effective agencies, marketers and brands. The most effective marketers have an “ability to find great insight and leverage it in a very interesting way,” according to…

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Richard Warren Named MullenLowe Group UK CEO

Warren will report to Alex Leikikh, the global chief executive of MullenLowe Group. He will oversee MullenLowe Profero and MullenLowe Open as well as MullenLowe London. The three agencies will continue to operate as separate brands. The appointment follows the merger of Mullen Advertising and Lowe and Partners last month. Warren has been tasked with…

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Our Best Ever Performance at AMES

Our Asia Pacific agencies scored big at the 2015 Asian Marketing Effectiveness & Strategy awards (AMES) held in Singapore on 3 June, 2015. We won 16 metals for work created by agencies MullenLowe Lintas in India, MullenLowe Philippines, MullenLowe Singapore and MullenLowe Vietnam. MullenLowe Lintas in India, took the prize for Effectiveness Agency of the Year. They…

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Introducing MullenLowe Brasil

Borghi/Lowe will be rebranded to MullenLowe Brasil as part of the rebrand migration of the Lowe network to the new MullenLowe Group identity. In conjunction with the rebranding, and to drive momentum of the newly created MullenLowe Group in Brazil, new leadership is also being announced. André Gomes – currently Vice President of the Rio…

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Wins at El Sol Festival 2015

The El Sol Festival is an annual meeting of the Iberoamerican creative world. It took place over 3 days 28th – 30th May 2015, in Bilbao, Spain with MullenLowe Group receiving 11 awards. LOLA MullenLowe picked up 8, Ponce Argentina 1 and MullenLowe Brasil brought home 2. Receiving 8 awards, LOLA MullenLowe was recognized as…

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Lowe Lintas Wins Zopper’s Creative Duties

Zopper, a ‘local shopping app’, has appointed Lowe Lintas + Partners as its creative partner following a multi-agency pitch. Neeraj Jain, co-founder and CEO, Zopper said, “The agency was taken on board purely by virtue of their strong creative deliveries and the brand road map presented to Zopper. We are confident that with its strategic…

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Q&A With MullenLowe Group CEO Alex Leikikh

“We have clarity in terms of leadership, so it won’t be dual CEOs butting heads. It will just be one guy in charge.” Earlier this month, Campaign US first reported that the Interpublic Group would once again try merging Lowe with another of its US agency brands. This time, it’s Mullen’s turn. In an exclusive…

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Lowe Nova Awards: Show One Shortlists Announced

This year marks the 5th consecutive year that MullenLowe Group teams up with world-renowned art and design school ‘Central Saint Martins’ to host its highly anticipated degree shows. With a notable alumni list that includes the likes of Laure Prouvost, John Galliano, Christopher Kane, Alexander McQueen and Ricardo Tisci, the school has gained a reputation as…

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‘Nazis Against Nazis’: Most Awarded German Creative Campaign So Far This Year

At the annual Art Directors Club advertising festival in Germany, which took place on May 21, 2015, GGH MullenLowe’s ‘Nazis Against Nazis’ campaign was officially the most awarded campaign in the history of the German ADC. The campaign picked up 15 out of their 16 nominations at the Art Director’s Club: 12 Golden Nails, 1…

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Grand Prix for GGH MullenLowe at The New York Festival 2015

At the annual New York festival awards held in NY, USA on May 21st 2015, the MullenLowe Group took home several awards including a coveted Grand Prix. GGH MullenLowe Germany – Nazis Against Nazis The ‘Nazis Against Nazis’ campaign turned a Neo-Nazi demonstration into a charity walk and was created for EXIT-Germany, an organization that…