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Chacho Puebla is Creative Director of the Year

Chacho Puebla, Creative Director of the Year and Gem Romero, runner-up for Planner of the Year. The Control Awards 2014 took place on November 6th in Madrid. Sergi Nebot, Director of the prestigious industry publication, welcomed over 200 professionals from the advertising and communication community. The awards were given to marketers, media agencies and advertising…

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Hindustan Unilever and Lowe Lintas win top Warc Asia Strategy prize

The 2014 Warc Prize for Asian Strategy was handed out at a ceremony last night at the TBWA office in Singapore. The Unilever campaign also won the $1,250 Asia First Special Award, for insight the rest of the world can learn from. “The Kan Khajura paper was a clear winner,” said Freddy Bharucha, chief marketing officer…

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British Council awards India PR mandate to Lowe Lintas

LinOpinion GH, the PR division of Lowe Lintas + Partners, announced that it has won the PR mandate for British Council, UK’s international organisation for cultural relations and educational opportunities for India. “The mandate is to assist British Council in India to develop strategic communication routes and create consistent visibility for the organisation. The consultancy…

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MullenLowe Profero Expands into Chengdu

MullenLowe Profero, the digital arm of MullenLowe Group, has increased its Greater China footprint with the opening of a new office in the South Western city of Chengdu. The new office is MullenLowe Profero’s fourth in the region joining Beijing, Shanghai and Hong Kong in cementing its position as a key player in the Asian…

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Lowe Mo Bros

Lowe Mo Bros

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MullenLowe China’s ‘Human Traffic Signs’ Campaign for Buick Most Awarded Chinese...

At the annual Great Wall advertising festival in China, which took place in Guiyang on October 24-27, MullenLowe Group’s China agency took home the top honour of the year, winning the Grand Prix for the ‘Human Traffic Signs’ campaign for Buick. This is the second consecutive year that MullenLowe China have scooped the Grand Prix at…

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Remy Martin Taps MullenLowe Group for Global Creative

Rémy Martin, the French cognac brand owned by the Rémy Cointreau Group, has appointed MullenLowe as lead global agency following a competitive pitch. MullenLowe London led the winning pitch and will run the global Rémy Martin business, supported by the Mullen Lowe Group network offices in the key regions of U.S. and China. The pitch was handled by…

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Nobody Loves You: Demystifying Brand Loyalty

As marketing has shifted towards something more relationship-oriented, loyalty remains one of the most debated, documented and sought-after measures of success. The definition of loyalty in its purest form is: “A feeling or attitude of devoted attachment and affection.” Yet, in the marketing world, many brand owners view loyalty as a key driver of repeat…

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Lowe Roche and Lowe SSP3 Win Bronze and Silver at IPA Effectiveness Awards

Lowe SSP3 and Lowe Roche won a Silver and Bronze Award respectively at the IPA Effectiveness Awards in London, October 2014. The IPA Effectiveness Awards are recognized as the most rigorous effectiveness awards scheme in the world, as winning cases have to show the value of investment in concrete business terms. Lowe SSP3 in Colombia…

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Advertising With Social Value: Interview with José Miguel Sokoloff

Chairman of MullenLowe Group Global Creative Council and CCO of MullenLowe SSP3, the Colombian José Miguel Sokoloff argues that advertising is one of the most important tools to improve the world, but only if “you do it in the right way.” Although the market seems ready for this change, he says there is still a…

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MullenLowe Philippines Wins Creative Duties for Unilab’s Fitness and Performance...

Following a recent four-way pitch, MullenLowe Philippines has won the Unilab Active Health account. Established in 1945, Unilab is the biggest pharmaceutical and healthcare company in the Philippines. MullenLowe will handle countrywide, full-service creative duties for Unilab’s pioneering fitness and performance platform, Active Health. Active Health has been the driving force behind some of the…

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Five Uncomfortable Truths About Marketing

Are you sitting comfortably? If you’re in the business of advertising, I certainly hope not, for these are uncomfortable times. So many deep-rooted ideas about brands and the people to whom they sell are under attack – and not just from a rival purveyor of theories, but from that most persistent of critics: the truth….