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The MAAW Names MullenLowe Open Brazil as Winner in the Globe Awards

Marketing Agencies Association Worldwide announced this week the winners of the international phase of Globe Awards. A jury composed of 120 professionals – represented by agencies, customers, vehicles, communications industry – evaluated more than 400 campaigns from 25 countries. MullenLowe Open Brazil was one of three Brazilian agencies to be awarded, with the case ‘Raise…

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Decoding the Unmetro Consumer with Lowe Lintas NCD Arun Iyer

Dainik Bhaskar’s Unmetro Conclave, held in Gurgaon, to discuss the potential in tier II and tier III towns, witnessed participation from the creative head honcho of Lowe Lintas – Arun Iyer. The session, chaired by afaqs! deputy editor Ashwini Gangal, aimed to explore what an unmetro consumer looks like, through the lens of an adman….

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Why MullenLowe London’s Stroke work is ‘the Most Effective Public Health...

A few weeks after the stroke “act FAST” campaign launched in 2009, a worried six-year-old girl in Shrewsbury ran round to a neighbour’s house saying, “Granny looks like that woman on the telly”. The neighbour confirmed the signs of a stroke and rang 999 immediately, ensuring the grandmother got to hospital quick enough to be…

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ICC Lowe Launches In-House Digital Content Division

ICC Lowe offers clients an in-house, dedicated digital content production department at their offices in London and Zurich. The new offering that is already working with several clients, will create online film content, MOA videos, animations, motion graphics, conference videos and disease awareness videos. The team has recently produced groundbreaking work that has seen a…

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Toyo Tires chooses MullenLowe Malaysia as Strategic Brand Building Partner

Global high performance tyre brand Toyo Tires have just announced that they have selected MullenLowe Malaysia as its Strategic Brand Building partner for the Asia-Oceania region, beating out two other leading international network agencies for the business. MullenLowe won because of its strategic creative solutions based approach and an in-depth marketing understanding across targeted markets….

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Ash Hopper Joins MullenLowe Profero in Sydney as Executive Creative Director

Advertising industry heavyweight Ash Hopper has joined MullenLowe Profero Sydney in the role of executive creative director. Previously ECD at Sydney based independent digital creative agency Soap, Hopper is highly regarded both nationally and internationally. His talents have been recognised with a string of accolades and over 40 awards, including five Cannes Lions and two…

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The Outstanding of AdLatina 2014

As is tradition, AdLatina ended the year highlighting the agencies, creatives, executives, advertisers, media agencies, production companies, marketers and young creatives who developed work distinguishing them from the rest of the industry. For this special edition, Adlatina’s staff carried out an exhaustive annual appraisal and decided to recognise those who were most outstanding for their diverse merits….

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MullenLowe London Launches Digital Content Production Company MAKE

MullenLowe London has launched MAKE, an in-house dedicated digital content production company based at MullenLowe London’s office. Head of MAKE, Isaac Bell, will lead the business and manage a team of dedicated filmmakers. MAKE will create online film content, broadcast TV spots, animatics, motion graphics and promotional videos working across clients of the MullenLowe Group in London…

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How Should Marketers Decide Where to Base Themselves in Asia?

To accompany the new film series Man About Asia, The Drum is asking some of the region’s top marketers to share their local knowledge. Here Rob Hall, general manager of Open Thailand, offers advice on where marketers should base themselves in a region so vast, diverse and potentially overwhelming. In my experience there has never…

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Global Headline Makers: MullenLowe Istanbul’s Can Faga

“Ideas are one thing, but what you really need to create a great ad is time,” says Can Faga, Chief Creative Officer at MullenLowe Istanbul. “In Turkey, when you get a brief, the client wants something the next day. My inbox is full of urgent requests – the word urgent has lost its meaning.” Can…

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Lowe Shanghai Wins China Creative Agency of the Year Award

The Campaign Brief Asia Creative Ranking breakdowns for the China market proved to be a very close fight for the top position. In total there were 20 agencies based in China that won metal at the awards shows we count in the Rankings. But it was the contest for the #1 spot that proved to…

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Can Malaysia Keep its Senior Agency Talent?

Like the ad industries in any other markets, Malaysia’s agency scene finds itself in a talent shortage. While ad activity and budgets for the Malaysian ad market remain high, ad agency leaders are lamenting similar concerns. While the birthplace of several industry greats such as the late Yasmin Ahmad, its agency leaders are increasingly concerned…