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MullenLowe France Appointed to Lead KFC France Advertising

Following a competitive pitch, KFC France has awarded MullenLowe France with its advertising business. MullenLowe France will be responsible for the implementation of KFC France advertising campaigns, and the first work is scheduled to launch at the end of 2014. With 168 restaurants in France and the ambition to double its network in the coming…

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Lowe Lintas + Partners wins a Silver and a Bronze at Jay Chiat Awards

For agencies that aspire to make a mark on the global stage with their performance, the Jay Chiat Awards are one among the best and toughest there is, in the realm of advertising. The Jay Chiat Awards set themselves apart by recognizing excellence in strategic thinking that inspires creative work. The key criteria for winning…

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TED Global: “Before You Were a Guerrilla, You Were My Child”

A standing ovation as Jose Miguel Sokoloff speaks about using creativity to fight terrorism in Colombia. The President of Lowe and Partners Global Creative Council, Jose Miguel Sokoloff, took to the prestigious TED stage in Brazil this week. He discussed how his Colombian agency, Lowe SSP3, uses creativity to fight back against terrorism – an issue…

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Content is Still King, Video is Key Driver

Being the only creative agency network participating at the exchange4media Conclave on September 30, 2014 in Mumbai, Michael Wall, Global CEO, Lowe & Partners, took it upon himself to relate the two topics of creativity and technology. The session was attended by the luminaries of the marketing and advertising domain, and some of the finest…

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Lowe Lintas Bags Flipkart’s Creative Mandate

Lowe Lintas' Bengaluru office has bagged the creative duties of Indian e-commerce major Flipkart. The account was won following a multi-agency pitch. In a statement announcing the win, Joseph George, CEO – Lowe Lintas + Partners, said, “We are privileged to be chosen as Flipkart’s partner in this epic journey going forward. The e-commerce game of today…

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Wayne Arnold Appointed Chair of The Marketing Society Southeast Asia

MullenLowe Profero co-founder and Global CEO Wayne Arnold has been appointed as chair of The Marketing Society of South East Asia, following the announcement of its expansion into Singapore and Hong Kong. Wayne will chair the society representing some of the most influential senior marketers in the region, including the newly appointed steering committee comprising…

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Johnson and Johnson Creates Branded Site to Help Young Mums Overcome Sleepless Nights

Johnson and Johnson has created a branded content website as it looks to build a community of young mums caring for newborn babies. The company partnered with MullenLowe Profero, the digital arm of MullenLowe Group, to create Night Light, an online portal which offers support and advice for parents facing sleepless nights. It includes a…

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MullenLowe Group Picks up 28 Awards at Spikes Asia 2014 Including Six Gold

MullenLowe Group’ Asia Pacific agencies together took home 28 awards at this year’s Spikes Asia festival, held in Singapore. The awards comprised six Gold, ten Silver and twelve Bronze. MullenLowe China’s work for Shanghai GM Buick ‘Human Traffic Signs’ took an impressive four Gold, four Silver and four Bronze. The work depicts road accident victims…

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GGH MullenLowe Recruits Creatives via the Dating App Tinder

Where do you find young creatives who are up for new adventures and challenges? Google + or LinkedIn? Not really. The advertising agency GGH MullenLowe based in Hamburg sends out their employees to look for new art and copy partners on their own – on the dating platform Tinder! Tinder gets about 20,000 downloads per…

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MullenLowe Istanbul Scores “Grand” in TV and Print!

Winning 2 Grand Awards, 6 Crystal Apples and 2 Bronze awards at the 26th Crystal Apple, MullenLowe İstanbul is the agency that won the biggest number of Grand Awards. Turkish Airlines “Dream” ad which has been the talk of town both in Turkey and all around the world and Omo “Fairy Tales” print campaign won…

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MullenLowe Group Presents the Spikes Young Craft Academy

Your chance to learn from the best in ‘Code, Art & Copy’ The MullenLowe Group network and Spikes Asia are delighted to present the first ever Young Craft Academy, sponsored this year by MullenLowe Group at Spikes Asia in Singapore. Running across three days of the festival, the Young Craft Academy offers 20 of Asia Pacific’s brightest…

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MullenLowe London And MullenLowe Open Awarded Euro Effie For Persil Dirt Is Good Campaign

On 17 September MullenLowe London and MullenLowe Open celebrated a joint silver Euro Effie award win for Persil’s Dirt Is Good ‘For Whatever Life Throws‘ campaign. The Euro Effie, a symbol of proven advertising effectiveness, promotes and recognises excellence in marketing communications, and is a highly prestigious award within the industry. The joint entry from…