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MullenLowe London Chairman Tom Knox: Advertising can be a Noble Profession

As we know, there are plenty of people ready to trash advertising and portray our influence as entirely malign. A choice recent example is the journalist Peter Oborne at Advertising Week Europe, who described advertising as “consumerist sewage”, going on to say that “advertising is objectionably consumerist, selfish, driven by commercial considerations which conflict with…

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Tom Knox Outlines ‘Force for Good’ Agenda at IPA Speech

One of Tom Knox’s first acts as IPA president will be to draw up a members’ code of conduct, as the MullenLowe London chairman seeks to assert advertising as a force for good. Knox, who replaces Ian Priest as IPA president, announced his agenda at a talk in front of communications and wider business leaders at…

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Ad of the Day: Lowe Cape Town & Prudential Visit Madagascar’s Fishermen

Consistency—supposedly the hobgoblin of small minds—might seem like an unlikely driver for evocative brand storytelling. Yet, Lowe Cape Town and Prudential South Africa have created memorable, moving short films illustrating the company’s credo that “Consistency is the only currency that matters” when it comes to managing clients’ money. Their latest effort is “The Fishermen,” directed…

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Lowe Hong Kong, DirectAsia.com Launch “Genuine stories. Genuine services.”...

DirectAsia.com Hong Kong has unveiled a new ad campaign by featuring three real customer testimonials, showcasing the superior services delivered.Created by Lowe Hong Kong, the campaign aims to ease consumers’ uncertainty about online insurance company’s service level.  By having three different real customer stories and their experience with DirectAsia.com, the campaign demonstrated various aspects on…

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Dayo Hazzan, MullenLowe Profero: What does Google’s shift mean to your business?

It’s little wonder Google’s focus has again landed on its mobile traffic. As of 2013 worldwide mobile phone internet penetration stood at 73.4 per cent, and is expected to reach 90 per cent by 2017. Mobile is now a primary, rather than complementary, access point to the web. In response to these growing trends, Google…

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MullenLowe London ECDs Rich Denney and Dave Henderson pick their Desert Island Ads

Rich Denney and Dave Henderson joined MullenLowe London as executive creative directors in 2011. Described by Mark Wnek as London’s ‘most grown-up creative team,’ they first worked together at RKCR/Y&R before moving to Saatchi and Saatchi and then DDB. They have worked on some of the biggest London and international accounts, including Budweiser and VW. At…

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303 MullenLowe CEO Nick Cleaver: Are Big Media Agencies Serving their Clients or the Media...

In the aftermath of the revelations about media agency practices 303 MullenLowe CEO Nick Cleaver questions whether big media agencies have forgotten what business they’re in? The recent exposure of murky practices and less than savoury activities within media agencies has raised a lot of questions about the legitimacy and responsibility of media agency practices. However there is a bigger…

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MullenLowe Group Storms Up Rankings at APAC Effies 2015

MullenLowe Asia Pacific network now ranked no3 most effective in region MullenLowe Lintas India scoops seven awards MullenLowe Asia Pacific has climbed to 3rd Most Effective Network in the region on the Effie Effectiveness Index. The new rankings were announced at the APAC Effie Awards this week in Singapore. There was more good news for…

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MullenLowe Profero Sells a New Marketing Model to T. Marzetti Co.

Past relationships sparked the first conversations between MullenLowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop’s ideas for changing Marzetti’s marketing model that prompted the company to consolidate all of its marketing business at the agency. MullenLowe Profero, the digital arm of MullenLowe Group will create ads,…

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Marie-Lise Campeau and Jeff Dack Named New Leaders of Lowe Roche

Lowe and Partners announced today the promotions of Marie-Lise Campeau and Jeff Dack to co-lead Lowe Roche, the global network’s Toronto operation. In their new roles, Campeau has been named Co-President, Chief Operating Officer, responsible for agency operations, account management and production excellence; Dack has been named Co-President, Chief Strategy Officer, responsible for client strategy,…

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MullenLowe Group Rises to All-Time High Effie Ranking – 4th Most Effective Agency...

MullenLowe Group was named 4th most effective agency network globally according to the 2015 Effie Effectiveness Index, with two of its agencies included in the ’Top Global Agencies’ rankings. MullenLowe Lintas in India was named 3rd and MullenLowe SSP3 in Colombia placed 7 in the most effective individual agency offices worldwide. MullenLowe Lintas was also recognized as one…

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MullenLowe Philippines Wins Ad Summit Pilipinas 2016 Pitch

MANILA — After battling with four other agencies, MullenLowe Philippines emerged with the winning pitch and will be taking on the role of communicating Ad Summit Pilipinas 2016. “We look forward to a fruitful partnership with MullenLowe. Their pitch presentation shows so much promise, and we are excited to see this fully developed for our…