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The Top 25 Most Popular Offices of 2014

2. Lowe Campbell Ewald – Detroit Neumann/Smith Architecture has developed a creative new office space in Detroit, Michigan for advertising firm Lowe Campbell Ewald. A creative space for a creative company. Neumann/Smith Architecture helped advertising agency, Lowe Campbell Ewald, breath new life into a 100-year old building, setting a precedent for repurposing long vacant Detroit…

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MullenLowe Singapore & OMO Reunite 5000 People With Their Families for Vietnamese...

MullenLowe Singapore and Unilever brand OMO are releasing a reunion-focused campaign for Vietnamese Lunar New Year (Tet). The campaign, titled Coming Home, features an activation, which will give 5000 Vietnamese people a return ticket to their hometown for the Festival. The activation requires no purchase and will run alongside outdoor and TVC, which release early…

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Q&A: MullenLowe Profero’s Ross Jenkins on Search, Google & Wearable Tech

Ahead of The Drum Search Awards, we catch up with judge Ross Jenkins, global managing director of performance media at MullenLowe Profero, to discuss his views on where the search sector is going and the potential impact wearable tech could have.  How did you get into search? I got into search through my first agency…

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Ad of the Day: Lunatic Daredevil’s Stunts Go Hilariously Wrong in This Fun Insurance...

Let’s kick it and rip it. Woo!” Say hello to Captain Risky, the freakishly foolhardy daredevil who stars in 303 MullenLowe’s superbly silly campaign for Australian insurance company Budget Direct. And, oh my, the careless Cap does take his lumps. Whether he’s jumping a gorge Evel Knievel-style in a rocket-powered jalope, testing a jetpack, practicing…

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Statements of Intent featuring MullenLowe Profero UK

Happy 2015 everyone. With an eye looking towards the next 12 months, The Drum approached some network agency chiefs to ask them, not what they predict will happen in the year ahead, but what they know for certain to expect. Here we share what they believe will definitely take place within the marketing industry in…

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The Most Outstanding Professionals in Latin America

Grupo Consultores released information regarding the leaders of the advertising industry in Brazil, Mexico, Argentina, Colombia and Chile.  Additionally, it researched the brands that developed the most outstanding campaigns and the companies most admired for their marketing. Nizan Guanaes, José Miguel Sokoloff, Ana María Olabuenaga, Raúl Mejibar, Carlos Pérez and Martín Mercado are some of…

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MullenLowe China Wins Top Press Gong for ‘Human Traffic Signs’ at Cristal...

MullenLowe China’s multi award winning “Human Traffic Signs” campaign for Shanghai General Motors has picked up another major gong with the Best of Press Grand Cristal at the Cristal Awards Festival in France. The campaign also won a Cristal award in the Automotive Press category and a Saphire Award in the Outdoor category. This article…

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MullenLowe Malaysia Goes On New High With Results Marketing

What do brand consultants do differently that makes them a clients’ preferred go-to team for all ‘Mission Critical’ business issues? Are advertising agencies in a position to reinvent themselves to be perceived amongst this consideration set?  The Vision: These were the two questions that served as the guiding force behind the transformation of MullenLowe Malaysia…

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Morrisons Wraps Up Christmas with Print Campaign/Wrapping Paper Combo

Today, Morrisons and MullenLowe London have launched a Christmas print campaign with a difference, creating beautiful themed wrapping paper featuring key Christmas food items from the Morrisons Christmas range.  The full size Wrapping Paper will be included as inserts in select publications this weekend. The Wrapping Paper campaign will also run across OOH and print….

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Jose Miguel Sokoloff’s TED Talk Now Online – Watch Here

In October of this year, the President of our Lowe and Partners Global Creative Council, Jose Miguel Sokoloff, took to the prestigious TED Global stage in Rio. He received a standing ovation after speaking about how our Colombian agency uses creativity to fight back against terrorism.  Lowe has been working with the Colombian Ministry…

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How Did ‘Hipster Sans Serif’ Become the Defining Font of 2014?

The spindly upper-case scrawl has been embraced to death by marketing folk to appeal to Young People and adorns everything from paperbacks to salad bags  If you haven’t spotted it on a film poster you’ve probably seen it on a magazine cover, or a book jacket, a bottle of nail polish, a canvas tote, a…

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MullenLowe China Wins 999 Brief

MullenLowe China today announces winning of the leading Chinese OTC brand 999’s creative duty. MullenLowe China will help 999’s star product Weitai 999 Granule to develop a new campaign. “999” is a fully owned brand of China Resources Sanjiu Medical & Pharmaceutical Co., Ltd. It was one of BrandZ Top 50 Most Valuable Chinese Brands…