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Now it’s Snapchat’s Turn to Monetise

GLOBAL – This weekend Snapchat users in the United States were privy to its first-ever advertisement: a 20-second trailer for horror movie ‘Ouija’. “It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space,” the company said on its blog. “It’s going to feel…

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MullenLowe Malaysia Wins Big at Marketing Excellence Awards

MullenLowe Malaysia won big at the Marketing Excellence Awards, picking up 9 medals. In total, the agency collected 2 Gold, 2 Silver, 5 Bronze, with the coveted crown of ‘Marketer of the Year’ going to their client, Unilever. The Marketing Excellence Awards is Malaysia’s premier award platform judged only by senior Marketers for excellence in Marketing Communications. In 2014 there were…

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Touchy Feelings: Helping Blind People ‘See’ Photos Using 3D Printing

One day soon, 3-D printers will be as commonplace as the sputtering old inkjet versions collecting dust in your parents’ living room. They’ll have all sorts of practical applications, from protective phone cases to replacement parts for your coffee maker. But before the maker movement can truly catch on, it’ll need to communicate to would-be buyers that there is also…

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MullenLowe Istanbul wins Grand Prix, Virtuoso Award and 2 Silver Drums at the Golden Drum...

“Dreams” is the best of Golden Drum! Turkish Airlines “Dreams” ad by Lowe Istanbul wins Grand Prix in Film at the 21st Golden Drum Awards. “Dreams” ad which has been the talk of town both in Turkey and all around the world was also awarded the Virtuoso Award – Best cinematography for director of photography of the…

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Ashton Kutcher Milks a Goat, Paints a Beaver and Knits a Onesie for Lenovo

We’ve always known Ashton Kutcher to be a renaissance man of sorts. Actor, investor, father, model, ad guy. And now, Lenovo product engineer? It appears that because of all of his engineering work, the Lenovo Yoga Tablet 2 Pro has given him a ton of free time to hone some of his hobbies and enjoy the finer…

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MullenLowe Philippines Wins Energy Drink Brand Cobra

Asia Brewery (ABI) has appointed MullenLowe Philippines to the energy drink Cobra business. MullenLowe won the work following a four-way pitch against TBWA/SMP, Ace Saatchi & Saatchi and Iconyx, which ended in August. MullenLowe will handle full-service creative duties for the Cobra brand across the Philippines. Cobra has been responsible for the phenomenal growth of…

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MullenLowe France Appointed to Lead KFC France Advertising

Following a competitive pitch, KFC France has awarded MullenLowe France with its advertising business. MullenLowe France will be responsible for the implementation of KFC France advertising campaigns, and the first work is scheduled to launch at the end of 2014. With 168 restaurants in France and the ambition to double its network in the coming…

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Lowe Lintas + Partners wins a Silver and a Bronze at Jay Chiat Awards

For agencies that aspire to make a mark on the global stage with their performance, the Jay Chiat Awards are one among the best and toughest there is, in the realm of advertising. The Jay Chiat Awards set themselves apart by recognizing excellence in strategic thinking that inspires creative work. The key criteria for winning…

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TED Global: “Before You Were a Guerrilla, You Were My Child”

A standing ovation as Jose Miguel Sokoloff speaks about using creativity to fight terrorism in Colombia. The President of Lowe and Partners Global Creative Council, Jose Miguel Sokoloff, took to the prestigious TED stage in Brazil this week. He discussed how his Colombian agency, Lowe SSP3, uses creativity to fight back against terrorism – an issue…

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Content is Still King, Video is Key Driver

Being the only creative agency network participating at the exchange4media Conclave on September 30, 2014 in Mumbai, Michael Wall, Global CEO, Lowe & Partners, took it upon himself to relate the two topics of creativity and technology. The session was attended by the luminaries of the marketing and advertising domain, and some of the finest…

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Lowe Lintas Bags Flipkart’s Creative Mandate

Lowe Lintas' Bengaluru office has bagged the creative duties of Indian e-commerce major Flipkart. The account was won following a multi-agency pitch. In a statement announcing the win, Joseph George, CEO – Lowe Lintas + Partners, said, “We are privileged to be chosen as Flipkart’s partner in this epic journey going forward. The e-commerce game of today…

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Wayne Arnold Appointed Chair of The Marketing Society Southeast Asia

MullenLowe Profero co-founder and Global CEO Wayne Arnold has been appointed as chair of The Marketing Society of South East Asia, following the announcement of its expansion into Singapore and Hong Kong. Wayne will chair the society representing some of the most influential senior marketers in the region, including the newly appointed steering committee comprising…