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SEAT Awards UK Business to MullenLowe Profero and MullenLowe London

The digital work will include managing SEAT’s website, banner and social media. MullenLowe London will also adapt SEAT’s global outdoor, press and TV work. MullenLowe was awarded the international SEAT account in 2013. It is led by LOLA MullenLowe, a MullenLowe Group agency in Barcelona, and works with other MullenLowe offices. Chris Stevens, head of marketing at SEAT…

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The Woolmark Company Unveils New E-Commerce Marketplace on Merino.com via MullenLowe...

Australian Wool Innovation (AWI) – the organisation which owns the Woolmark brand and represents Australian woolgrowers – has taken its consumer-facing portal, Merino.com, global, while incorporating an e-commerce platform for the first time. The Merino.com digital platform acts as the global hub for all of AWI’s marketing campaigns. There are currently three in operation: the…

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MullenLowe Group & MullenLowe Profero Win First Integrated Account in Asia, Scooping...

The win marks the first piece of integrated business won jointly by MullenLowe and digital division MullenLowe Profero in Asia since the acquisition of Profero in January of this year. The DirectAsia account will be led by a combined MullenLowe Group network team operating from Singapore, with the integrated agency team handling DirectAsia’s regional brand, digital,…

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MullenLowe Group Wins 32 Awards at El Ojo De Iberoamérica Including A Grand Prix And Six...

MullenLowe Group took home a total of 32 awards at this year’s El Ojo de Iberoamérica festival, held in Buenos Aires. The awards comprised of a Grand Prix, 9 gold, 12 silver, 10 bronze and the Uruguayan Agency of the Year award. MullenLowe SSP3’s work for the Colombian Ministry of Defence ‘You Are My Son’ took an impressive 8…

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5 Minutes With… Wayne Arnold

Wayne Arnold’s path has not exactly  been your usual adland career trajectory. Before turning to marketing, he tried his hand at a legal career, but it was far too stuffy and stifling. So in 1998 he ditched the law and co-founded the agency Profero with his brother Daryl. Since then it’s blossomed into a global…

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Is Engagement Our Last Hope?

What Hollywood experienced in the last decade, the advertising industry is witnessing today. This happens as the business transforms from being pure storytelling based entertainment, to a more technology enabled engagement platform. Yes, native and programmatic advertising are our versions of the Gravity and Interstellar blockbusters today. The truth is, marketing as we knew it…

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The Thinking Behind the Warc Strategy Prize-Winning Idea from Lowe Lintas

So, where did the idea come from to use the missed call phenomenon? As a country, our dependence on devices and gadgets has skyrocketed in the recent past. Owning a mobile phone today is a basic necessity alongside roti, kapda and makaan (means food, clothing & shelter – a popular colloquial phrase in Hindi, a…

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Behind the Scenes of Reducing Traffic Accidents: Human Traffic Signs

The entire campaign comprises a 1-minute-30-second spot and the seven print visuals below. As you view them, we give the behind-the-scenes story of their creation, without giving away too much confidential information. 1. No entry: The initator of the campaign idea, Zeng Qiang (group creative director at Lowe China) identified a problem statistic. In China,…

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MullenLowe Vietnam Most Awarded Agency at Inaugural SMARTIES Vietnam

MullenLowe Vietnam has been announced as the most awarded agency at 2014’s SMARTIES Vietnam. The agency scooped seven effectiveness awards – two gold, one silver, four bronze – for their work with BPCastrol and with Unilever brand ‘Clear’.  With MullenLowe’s four wins, Unilever Vietnam took home Marketer of the Year at the gala, held in…

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MullenLowe London To Handle Sudocrem Creative

The account is worth an estimated £5 million. MullenLowe London will work on strategic and creative development for Sudocrem to “leverage its heritage and support growth”. The agency will collaborate with ICC MullenLowe, the healthcare subsidiary of MullenLowe Group, on the health elements of the business and will launch new work next year. Clare Young,…

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The Trends That Will Transform Christmas Retail

The Christmas ads are on TV, shelves are heaving with chocolate oranges and retailers may even be optimistic following reports that suggest an increase in consumer spending this Christmas. It won’t be easy for the stores though. Shoppers aren’t expected to go wild in the aisles; spending is set to increase by a relatively modest…

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Chacho Puebla is Creative Director of the Year

Chacho Puebla, Creative Director of the Year and Gem Romero, runner-up for Planner of the Year. The Control Awards 2014 took place on November 6th in Madrid. Sergi Nebot, Director of the prestigious industry publication, welcomed over 200 professionals from the advertising and communication community. The awards were given to marketers, media agencies and advertising…