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LOLA MullenLowe & Kiss TV Launch ‘All for the Music’

Kiss TV in Spain promoted its focus on music with a print advertising campaign featuring Bob Dylan, David Bowie, Lady Gaga and Bruno Mars. Each of these music icons is presented with their birth name. Robert Allan Zimmerman as Bob Dylan with his signature guitar and harmonica. David Robert Jones as David Bowie, with a…

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Keith Weed On Unstereotyping In Ads

No more ‘vacuous’ women in ads, says Unilever’s Keith Weed Unilever has pledged to stamp out female stereotypes in its ads, after finding more progressive campaigns play better with their target audience. Speaking at Cannes Lions 2016, chief marketing officer Keith Weed unveiled internal Unilever research analysing 1,000 ads from different countries and found 50%…

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Advertising Needs to Find its Blues and Jazz

Cannes Lions 2016: “Advertising needs to find its Blues and Jazz”: Blake Winfree MullenLowe US’ Erin Swenson Gorrall and Blake Winfree on the lack of diversity in advertising and the way out Erin Swenson Gorrall, VP, group planning director, and Blake Winfree, associate creative director, MullenLowe US, took stage at the Cannes Lions International Festival…

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Wayne Arnold Live In Cannes with Adforum

Wayne Arnold, Co-founder and Global CEO MullenLowe Profero Group talks to Adforum about launching MullenLowe Profero and the boxing Octopus! Watch Wayne’s chat live at Cannes 2016 here Wayne Arnold is regarded as one of the industry’s most respected and experienced practitioners. Having co-founded Profero with his brother in 1998, Wayne has successfully supervised local and global…

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IBM’s Watson Predicts Cannes success for MullenLowe London

Can Watson pick a Cannes Lions winner? IBM’s cognitive system tries its arm at judging awards Judging awards is a cognitive process, so it should be elementary to dear Watson. That is why we gave IBM’s cognitive system the ultimate creative test. By ingesting 1000s of previous Cannes winners and losers, Watson has learned to be…

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Cannes Lions 2016 Wrap-Up

The Cannes Lions International Festival of Creativity has just come to a close. We saw an inspiring amount of talent from our network featured across various speaking engagements, juries, and actively representing their work that has proven successful for clients from the past year. From 46 shortlists, 16 Lions were awarded to our network across 11…

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Naomi Troni on Judging Creative Effectiveness at Cannes

Creative Effectiveness: Judging the ‘Most Important’ Category at Cannes BBDO, MullenLowe, Droga5, Grey and BETC on picking through trivial social media stats for genuine business-changing work The ultimate aim of any advertising is to generate sales for a client – and it’s for that reason that many of the Creative Effectiveness jury members we caught…

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Kicking Cannes off in style with our Lumière Noir Welcome Party

Guests got the chance to indulge their dark side and kick off Cannes week in style at the Lumière Noir Welcome Party on Monday June 20. They enjoyed tasty bites, neon lights, bespoke brews and upbeat tunes, all with a stunning Noir twist. One of the highlights of the evening was the custom Noir cocktail created by Happiness Forgets…

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EU Referendum Campaigns’ Most Memorable Ads

As the UK decides whether to continue or end its membership of the European Union, Campaign has collected the most memorable ads from the campaign so far. Electoral Commission  As campaigning got into full swing in May, the Commission launched what it hoped would be an “unmissable” campaign reminding people to register to vote. It…

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Creatives You Should Know: Amy Ferguson and Julia Neumann

When Amy Ferguson and Julia Neumann were paired on a freelance project atBBDO New York two years ago, the duo knew they had something special, but that became even more clear when they both joined MullenLowe New York as creative directors last fall. The pair has been leading MullenLowe’s JetBlue account for a short time,…

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Dave Henderson’s Cannes Predictions

Dave Henderson, Chief Creative Officer of MullenLowe London (United-Kingdom), shares his TOP 5 favorite ads of the year on Guess The Lions. Check his advices and if you agree with him, bet on these campaigns: you could win gifts from our partners and benefits will finance a campaign for an NGO! 1. Harvey Nichols – Shoplifter (by Adam & Eve…

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Top Creatives Predict Cannes Winners

Senior creative leaders and up-and-coming talent from all over the world pick their favourites going into this year’s festival, from REI’s Black Friday game changer to Burger King’s daring Peace Day idea. They also share thoughts on the festival’s expansion and how to make it better. Their responses have been lightly edited. Mr. Estrada: I…