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Beyond ‘Hashtivism’ to Genuine Activation

by Rob Hall on Jul 31, 2015 It has become commonplace to hear people say the hashtag is dead. Once a mechanism used to highlight and rally the crowd around a big idea or issue and drive its talkability and searchability online, it has instead become a self-important cliché attached to navel-gazing campaigns frantically seeking attention….

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Tom Knox Gives His Thoughts on Ribena-Gate

Tesco’s decision to wield the axe on added-sugar offerings from the likes of Ribena and Capri-Sun has sparked fury among consumers, but it could mark the start of far reaching industry wide changes. The move by Tesco is part of a much larger drive to show it is engaged in the debate over rising obesity…

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MullenLowe London Sells Ad Space to UK Female Entrepreneurs to Empower African Women

MicroLoan Foundation campaign sees money raised from selling poster sites going to women in rural Malawi & Zambia. Two hundred posters are appearing on the London Underground today, all of which have been purchased by female entrepreneurs and woman-led start-ups in the UK, to support MicroLoan Foundation – the charity that enables women in Malawi…

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MullenLowe Lintas Group Launches New Creative Agency – Mullen Lintas

Following the recent announcement regarding the launch of the new creative agency Mullen Lintas, with Amer Jaleel as Chairman and CCO, MullenLowe Lintas Group today unveiled more details about the new agency. Mullen Lintas officially launches on August 1, and will be headquartered in Mumbai with offices in New Delhi (NCR) and Bengaluru. Speaking of…

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Tom Knox: Let’s Make an Ad Career the Easy Sell it Should be

My stepson recently graduated and, being a bright lad, has managed to land a job at Accenture. His starting salary is significantly more than the average graduate starting salary offered by advertising agencies (about £22,000, according to the IPA’s numbers) and the level of training that he is receiving is mightily impressive. (Most importantly, his…

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303 MullenLowe Brings Captain Risky To The Skies For New Budget Direct Campaign

The ad, created by 303 MullenLowe Sydney, follows the launch of Budget Direct’s Captain Risky campaign in January this year. The ad continues to build on the fact that Budget Direct doesn’t insure Captain Risky to keep prices low, by showcasing that the insurance brand have been awarded the prestigious 2015 Money magazine Insurer of the…

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Lowe Cape Town’s Grand Prix Dedicated to Jenna Lowe

I had the honour of interviewing the proud and emotional Kirk Gainsford, ECD Lowe + Partners CT, on the agency’s Apex Grand Prix for their Organ Donor Campaign “Get me to 21″. Oil @ Lowe + Partners also won gold for the campaign as well as a silver in the sustain category for their Slow…

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MullenLowe London’s New Ad for Persil Features a Breakdancing Prodigy

MullenLowe London & Academy’s Nadia Marquard Otsen capture the talented B Girl Terra for latest ‘Dirt is Good’ ad Persil, the leading laundry brand from Unilever UK, is launching a brand new global film as part of its ‘Dirt is Good’ campaign. The 50 second brand film, titled ‘Breakdancing Girl’, has been developed to introduce Persil’s…

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MullenLowe Open’s Emma Perkins Talks to Daren Rubins about Gender Diversity

In a new initiative from the founder of Creative Social, Daniele Fiandaca, a series of prominent women from across the marketing industry interview male figures about their views on gender imbalance and diversity in the industry. The Token Man: Daren Rubins, CEO PHD talks gender diversity, feminine values and organisational responsibility. In the second interview…

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How to Make a Video Case Study Better: Leigh Reyes

MANILA – A great video won’t save a mediocre idea. What it can do is highlight the greatness inherent in an idea through clear explanation and impactful dramatization. A well-written video case study: • anticipates what judges may potentially not understand about culture or context, • presents the idea and execution without distracting frills, • captures…

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Lowe Lintas + Partners Rebrands to MullenLowe Lintas Group

After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form MullenLowe Group), the India operation of the network, Lowe Lintas + Partners is now re-branded as MullenLowe Lintas Group. As part of this move, the group has also announced the plans for a two-creative-agency structure. In addition…