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Art Director Nails Millennial Life in Ads for Her Book

Much has been made of the quarter-life crisis. And for millennials, an unforgiving job market, impersonal hook-up culture and the pressure to be Instagram-perfect don’t help. But few have captured the current mood of twentysomethings as insightfully—and amusingly—as Samantha Jayne, a freelance art director for MullenLowe in Los Angeles. The 25-year-old has created four pitch-perfect…

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Rémy Martin Invites Consumers to Discover History Firsthand

Cognac maker Rémy Martin is letting consumers explore its heritage through an interactive experience that mixes education and entertainment. Housed on a microsite, the “One Life/Live Them” places consumers at the center of a party, allowing them to uncover 300 years of brand history in a three minute video. This first-person narrative enables Rémy Martin…

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IPA Winners Pledge to #RedrawTheBalance

The IPA’s Women of Tomorrow Award winners have all pledged to speak about their careers in advertising at their local state schools, as part of the Inspiring The Future initiative to encourage and inform young minds about the vast array of job opportunities available for women, and not just men. 24/03/2016 The initiative has been…

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The 5 Biggest Challenges for Marketers in 2016

As part of the Marketing Society’s 24 Hour Global Conversation, 26 leading marketers spoke candidly about the biggest challenges facing them this year. What’s on the mind of the world’s top marketers? Well, the Marketing Society’s second 24 Hour Global Conversation report has some of the answers. Over a 24-hour period, Bloomberg Media, which compiled…

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Celebrating Adland’s Unsung Heroes

Ironically popularised for an ad campaign in the 1920s, ‘Often a bridesmaid, never a bride’ still rings true in many agencies today. In an industry where the creative director has long been the centre of attention, who are the people in the shadows propping them up? From production and project management who ‘oil the wheels’…

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Overdose of Cricket in Adland?

In the past few months, we have seen a lot of cricket-based ads of which many don’t make much sense. We ask ad experts if they would suggest similar ads to clients during the T20 World Cup and the Indian Premier League tournaments. The Indian cricket team has had a busy schedule for a while…

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Our SXSW Recap

SXSW Interactive 2016 kicked off last week with thousands of marketers and tech geeks descending upon Austin — causing traffic jams and epic lines — to get a look at the latest emerging technologies. Keynote Speaker President Obama got things started by asking attendees to use the same smart technologies created to sell things to…

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MullenLowe Open Picks Lee as First UK GM

Ed Lee, a business director at Geometry Global, has joined MullenLowe Open in the new position of general manager in the UK. Reporting to Anthony Hopper, the global chief executive, Lee will oversee the running of the UK office. The appointment follows a number of wins for MullenLowe Open in recent months. These includeEtihad Airways, which…

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MullenLowe Leads UK Effie Awards Finalist Entries

MullenLowe London leads the pack in the list of finalists for the first UK Effie Awards, for which the shortlists were announced today. Thirteen entries have been shortlisted as finalists for the awards, which will recognise work that ran in the UK between 1 April 2014 and 30 September 2015. MullenLowe was shortlisted as a…

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3 Great Ads Dave Henderson Didn’t Create

Dave Henderson, Chief Creative Officer at Mullen Lowe London, reveals three great ads he admires but had nothing to do with. Henderson started as a copywriter at DDB, before moving to Grey, RKCR/Y&R, Saatchi & Saatchi, and back to DDB. He is now CCO at MullenLowe London. Henderson has created several award winning TV ads for…

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Emma Perkins on Gender Inequality

Advice from Emma Perkins, ECD at MullenLowe Open & Co-Creator of Token Man. To celebrate International Women’s Day, we’re putting the spotlight on some of the most inspiring women in the creative industries on The Dots. Over the rest of the week, we’ll be highlighting their work, thoughts on what it means to them to…

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SXSW: That’s A Wrap

Celebrating 30 years this March 2016, MullenLowe Group showed SXSW Interactive its challenger cowboy within: two extraordinary panels, going analog at a digital conference with American Greetings, and throwing a BBQ ‘ meat & greet’ with live music and plenty of squid ink! With over $300 Million injected into the town of Austin, Texas for the SXSW Festival, the…