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Programmatic TV Needs to Advance as Quickly as Social and Mobile

MullenLowe Mediahub’s Sean Corcoran also wants it to be less boring Watch the video here Sean Corcoran, director of innovation at MullenLowe Mediahub, wants to see advances in programmatic television match the pace and attention of mobile and social media. Getting there is never easy, he admits, having just arrived at CES 2016 in Las…

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Captain Risky is back – And Riskier Than Ever

In this latest stunt, we see Captain Risky attempt a “double helix divide” – the biggest feat of his career – in front of a roaring crowd to highlight Budget Direct’s customer approval rating of 94%. Budget Direct director of marketing and digital Jonathan Kerr said: “Captain Risky has really been a huge success for Budget…

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7 ways to Get Ready For 2016

The phrase that entertained the world with the American rock band Nirvana’s 1992 Billboard 200 chart buster song ’Stay Away’ from their album Nevermind is back, only this time it means business. As we draw curtains on they year (2015) that it was, and step into 2016: the year when United States goes to elections,…

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The Market is Headed Back to Full Service: Joseph George

The clients are the ones desperate for this to happen. Sooner than later, they will be the ones who force agencies to re-orient themselves to becoming omni-channel, Joseph George tells Alokananda Chakraborty Sir Martin recently said, when people talk about who our competitors are, we think about Omnicom or we think about Publicis, IPG.. But…

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MullenLowe Wins Account for New JetBlue Card

Credit Card Will Launch in First Quarter   By Maureen Morrison Interpublic‘s MullenLowe and its media unit, Mediahub, have been named creative and media agencies for the upcoming JetBlue credit card after a review. The credit card will be issued by Barclaycard and JetBlue on the Mastercard network. News that JetBlue and Barclays would join forces…

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Alex Leikikh on his Plans for Interpublic’s New Network

1/Mullen isn’t yet a known factor in the UK. Describe it for us. The Mullen agency brand is equitable in a very unique way, both from a cultural, operational and business standpoint. The value that the brand brings to the table contributes a significant amount to the new global network offer with the development of…

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Ad of the Day: Audi Made One Hell of a Gnarly Skiing Ad Without Any Snow at All

Look out below! In this gripping Audi Quattro ad from agency MullenLowe Paris and production house The Boat, French ski champion and filmmaker Candide Thovex races down a mountain. There’s just one thing missing—snow! Grass, gravel, asphalt, dusty dirt paths, crunchy leaves, the weathered slats of a wooden bridge. These are the surfaces Thovex must master…

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Who’s Winning the Late-Night Ratings Battle? A Look at the Numbers

Get in the ring, Stephen Colbert. Armed with the promotional power of CBS, the erudite late-night host notched a big crowd in early September to applaud the launch of his tenure on the network’s “Late Show.” He even outmuscled ABC’s Jimmy Kimmel, who had been nestled firmly in the time period’s second-place slot, behind NBC’s…

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Harley-Davidson wants you to be naughty this Christmas

Harley-Davidson and 303 MullenLowe team up this year to bring us a badass Christmas campaign that rebels against the sanctity of Santa. The ad, supported through social content, features tatted up elves with moustaches who are fed up with making teddy bears and fluffy things. The little gents decide to go against Santa’s orders and…

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Acura Coming Back to the Super Bowl After Four Years

Acura is coming back to the Super Bowl after a four-year absence. The Honda-owned brand will run a spot in the first quarter that will feature the NSX supercar, which begins shipping this spring. The same vehicle was the star the last time Acura appeared in game in 2012, long before it was available for…

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MullenLowe U.S. & Zappos Bring Overnight Happiness to Hanover

We’re not in Whoville anymore. Zappos has always taken its “Delivering happiness” mantra seriously, at least where customers are concerned. To express it this holiday, and alongside agency MullenLowe, it pulled a stunt that’s almost sure to guarantee social newsfeed love: Thirty employees visited Hanover, a small New Hampshire town, in the dead of night…

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MullenLowe Group Winning Work Spans the Globe at EPICA Awards 2015

MullenLowe Group Winning Work Spans the Globe at EPICA Awards 2015 The MullenLowe Group global network showed its strength across its major regions taking home a total of 6 awards: two Gold, two Silver, and two Bronze prizes at the EPICA Awards ceremony held on Thursday, November 19th, in Berlin. The EPICA Awards is an…