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MullenLowe Hires Naomi Troni for New Global Chief Growth Officer Role

Havas Exec, Just Returned From Singapore Post, Will Join This Summer Naomi Troni is joining MullenLowe Group in the new role of global chief growth officer, leaving Havas after 10 years. She will be responsible for global marketing, business development, and managing the MullenLowe brand and how it’s communicated. Ms. Troni just moved back to London…

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Magnum’s Latest ‘Pleasure Hunt’ Celebrates Brand’s 25th B-day With...

Fourth Installment of Celebrated Campaign Invites Viewers to Take Part in Massive Snake Line For its 25th birthday, ice cream brand Magnum has turned its celebrated “Pleasure Hunt” campaign into “The Biggest Party on the Internet” with the help of agency MullenLowe Brindfors and production company B-Reel. The campaign has famously taken Magnum characters across a…

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Lowe Lintas and Partners triumphs as the Most Effective Indian Agency at APAC EFFIEs

MUMBAI: After being named as the Agency of the Year at the Indian EFFIEs 2013, Lowe Lintas and Partners has emerged as the most effective Indian agency at the APAC EFFIEs Awards 2014. The agency has bagged 4 medals including 2 Gold, a Sliver and a Bronze out of total 6 medals for India. Lowe…

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#AWEurope: Michael Wall & Dale Gall on Creativity + Technology

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MullenLowe Vietnam appoints Carlos Camacho as ECD

MullenLowe Vietnam has appointed Colombian multi-award-winner Carlos Camacho as its new Executive Creative Director. Carlos joins the agency from leading Latin American agency MullenLowe SSP3 Colombia. He will be tasked with developing and expanding the agency’s creative product and reputation across Vietnam and Asia. The role is effective immediately. Carlos spent six years as Creative…

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Ad industry scripts an emerging markets pitch

For brands to hit the pause button now on emerging markets would not make sense Dubai: It is easy for brands — and the marketers and agencies behind them — to get hooked on big, overarching themes. In recent years, one consistent theme relates to how any brand should aim to be in China or…

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Lowe Indonesia retains Indomie in three-way competitive pitch

Lowe Indonesia has successfully retained duties as AoR for iconic Indonesian instant noodle brand Indomie. Brand owner PT Indofood Sukses Makmur awarded the work after a high-profile pitch process, also involving Ogilvy and Leo Burnett earlier this year. Lowe will continue to handle Indomie’s marketing across Indonesia. Joseph Tan, CEO, Lowe Indonesia says of the…

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Citroën Appoints 303 MullenLowe to creative and media account

Citroën has appointed 303 MullenLowe to handle its advertising and marketing as the car marque looks to grow its market share in Australia. The French owned automotive brand, the second largest car manufacturer in Europe, has appointed 303 MullenLowe to manage Citroën’s creative, media, and digital accounts including SEO and SEM. The appointment follows an…

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MullenLowe Philippines appointed AoR for Bank of the Philippine Islands

MullenLowe Philippines has been awarded duties for marketing the retail segment of Bank of the Philippine Islands (BPI). The work was won following a six-way pitch process, held in Manila at the end of 2013. Work on BPI’s national, full-service, advertising and communications begins immediately. Marie Josephine M. Ocampo, Senior Vice-President & Chief Marketing Officer,…

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MullenLowe China kicks off 2014 with Arda kitchen appliances win

Premium kitchen appliances brand Arda called a creative pitch for their brand campaign in 2013. MullenLowe China won the assignment to produce their brand launch in the Chinese consumer market. “MullenLowe China’s team demonstrated professionalism and a sound understanding of local market insights,” Arda’s Marketing & Brand Director Sante Schiroli comments, “their strategy and creative…

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MullenLowe Interamerica

The organisers of the 61st Cannes Lions International Festival of Creativity are honoured to announce the first nine jury presidents, out of a total of 17, selected to chair this year’s juries. “As the world’s biggest celebration of creativity in communications, we are delighted to welcome such an outstanding group of people to lead the…

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MullenLowe Acquires Global Digital Agency Profero

In the latest play by a holding company to snatch up a global digital shop, Interpublic Group of Cos.’ Lowe and Partners has acquired Profero.