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Global Headline Makers: MullenLowe Istanbul’s Can Faga

“Ideas are one thing, but what you really need to create a great ad is time,” says Can Faga, Chief Creative Officer at MullenLowe Istanbul. “In Turkey, when you get a brief, the client wants something the next day. My inbox is full of urgent requests – the word urgent has lost its meaning.” Can…

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Lowe Shanghai Wins China Creative Agency of the Year Award

The Campaign Brief Asia Creative Ranking breakdowns for the China market proved to be a very close fight for the top position. In total there were 20 agencies based in China that won metal at the awards shows we count in the Rankings. But it was the contest for the #1 spot that proved to…

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Can Malaysia Keep its Senior Agency Talent?

Like the ad industries in any other markets, Malaysia’s agency scene finds itself in a talent shortage. While ad activity and budgets for the Malaysian ad market remain high, ad agency leaders are lamenting similar concerns. While the birthplace of several industry greats such as the late Yasmin Ahmad, its agency leaders are increasingly concerned…

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DLKW Lowe’s Alan Parker on the IAB’s Native Ad Guidelines

Agencies have welcomed the IAB’s move to standardise native advertising, which has seen it introduce the first wave of guidelines around the marketing technique to ensure consumers are not misled by commercial content disguised as editorial. The Drum spoke to media and creative agencies, including Starcom MediaVest (SMG), Essence, Havas, DigitasLBi, MullenLowe London, Doner, and…

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Emma Perkins Joins MullenLowe Open as ECD

MullenLowe Open has named Emma Perkins as executive creative director. Perkins, who was previously a creative director at Cheil with a focus on retail innovation, will reunite with former Saatchi & Saatchi X colleagues; chief executive, Anthony Hopper and Simon Goodall, current chief executive and chief strategy officer of MullenLowe Open. Hopper described the appointment…

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Lowe SSP3 Named as One of the Top 10 Most Innovative Companies of 2015 in Latin America

1. ALGRAMO For serving staples in the most underserved neighborhoods. When Jose Manuel Moller moved as a student to a poor neighborhood in the outskirts of Santiago, Chile, a few years ago, he found himself having to buy food staples from tiny local shops. These came in small quantities, which is affordable on a daily…

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MullenLowe Open’s Anthony Hopper Talks Grocery Shopping

Whilst working with one of the UK’s largest retailers a couple of years ago, I heard an interesting insight. Apparently, frazzled parents were actually fighting for the chance to pop down to their local supermarket and do a spot of grocery shopping. Why you say? Unless you’re an out-and-out foodie, isn’t that the dullest shopping…

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Lowe Cape Town’s ECD Kirk Gainsford Discusses ‘The Power of Social Media’

Lowe Cape Town ECD Kirk Gainsford recently spoke to Jeremy Maggs on his Power FM show about advertising for a greater social purpose. They chatted about Jenna Lowe’s Get Me to 21 Campaign, the power of social media and the role advertising can play in changing the world for the better. Listen to the full…

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MullenLowe Profero CEO Wayne Arnold & The Drum Partner for YouTube Series ‘Man...

“It’s perhaps the world’s worst kept secret that Asia represents an outstanding opportunity for brands, yet understanding this great and complex land mass is often confusing,” Wayne Arnold, chief executive, MullenLowe Profero The Drum has partnered with MullenLowe Profero chief executive and chair of the marketing society southeast Asia, Wayne Arnold, to create the upcoming…

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An Interview with CEO of Lowe Lintas, Joseph George

Lowe Lintas lost the coveted ‘Agency of the Year’ trophy at the recently concluded Effie Awards by a whisker. While the loss still rankles the brass, the agency is taking heart that it has emerged the runner-up in global ad magazine Advertising Age’s just-released ‘International Agency of the Year’ listing for 2015. This list is…

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Opinion: Get Out Of The Way

If 60 is the new 40 – then 12 is the new 18. Kids today have never been more wired, more mediated, more connected. And the demographic borders between child, teen and young adult are dissolving, in my view a happy thing. Here are five recent trends from India to helicopter you in: a) A…

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Jonathan Gerard Moves to MullenLowe Singapore as Head of Production

Jonathan Gerard has been appointed Head of Production at MullenLowe Singapore. Reporting to agency ECD, Erick Rosa, Jonathan will be the central lead across all production formats, for MullenLowe Singapore’s portfolio of regional, local and global partner brands. Jonathan joins MullenLowe from BWM Sydney. He began his career in film and music videos, before moving…