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Behind the Scenes of Reducing Traffic Accidents: Human Traffic Signs

The entire campaign comprises a 1-minute-30-second spot and the seven print visuals below. As you view them, we give the behind-the-scenes story of their creation, without giving away too much confidential information. 1. No entry: The initator of the campaign idea, Zeng Qiang (group creative director at Lowe China) identified a problem statistic. In China,…

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MullenLowe Vietnam Most Awarded Agency at Inaugural SMARTIES Vietnam

MullenLowe Vietnam has been announced as the most awarded agency at 2014’s SMARTIES Vietnam. The agency scooped seven effectiveness awards – two gold, one silver, four bronze – for their work with BPCastrol and with Unilever brand ‘Clear’.  With MullenLowe’s four wins, Unilever Vietnam took home Marketer of the Year at the gala, held in…

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MullenLowe London To Handle Sudocrem Creative

The account is worth an estimated £5 million. MullenLowe London will work on strategic and creative development for Sudocrem to “leverage its heritage and support growth”. The agency will collaborate with ICC MullenLowe, the healthcare subsidiary of MullenLowe Group, on the health elements of the business and will launch new work next year. Clare Young,…

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The Trends That Will Transform Christmas Retail

The Christmas ads are on TV, shelves are heaving with chocolate oranges and retailers may even be optimistic following reports that suggest an increase in consumer spending this Christmas. It won’t be easy for the stores though. Shoppers aren’t expected to go wild in the aisles; spending is set to increase by a relatively modest…

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Chacho Puebla is Creative Director of the Year

Chacho Puebla, Creative Director of the Year and Gem Romero, runner-up for Planner of the Year. The Control Awards 2014 took place on November 6th in Madrid. Sergi Nebot, Director of the prestigious industry publication, welcomed over 200 professionals from the advertising and communication community. The awards were given to marketers, media agencies and advertising…

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Hindustan Unilever and Lowe Lintas win top Warc Asia Strategy prize

The 2014 Warc Prize for Asian Strategy was handed out at a ceremony last night at the TBWA office in Singapore. The Unilever campaign also won the $1,250 Asia First Special Award, for insight the rest of the world can learn from. “The Kan Khajura paper was a clear winner,” said Freddy Bharucha, chief marketing officer…

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British Council awards India PR mandate to Lowe Lintas

LinOpinion GH, the PR division of Lowe Lintas + Partners, announced that it has won the PR mandate for British Council, UK’s international organisation for cultural relations and educational opportunities for India. “The mandate is to assist British Council in India to develop strategic communication routes and create consistent visibility for the organisation. The consultancy…

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MullenLowe Profero Expands into Chengdu

MullenLowe Profero, the digital arm of MullenLowe Group, has increased its Greater China footprint with the opening of a new office in the South Western city of Chengdu. The new office is MullenLowe Profero’s fourth in the region joining Beijing, Shanghai and Hong Kong in cementing its position as a key player in the Asian…

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Lowe Mo Bros

Lowe Mo Bros

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MullenLowe China’s ‘Human Traffic Signs’ Campaign for Buick Most Awarded Chinese...

At the annual Great Wall advertising festival in China, which took place in Guiyang on October 24-27, MullenLowe Group’s China agency took home the top honour of the year, winning the Grand Prix for the ‘Human Traffic Signs’ campaign for Buick. This is the second consecutive year that MullenLowe China have scooped the Grand Prix at…

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Remy Martin Taps MullenLowe Group for Global Creative

Rémy Martin, the French cognac brand owned by the Rémy Cointreau Group, has appointed MullenLowe as lead global agency following a competitive pitch. MullenLowe London led the winning pitch and will run the global Rémy Martin business, supported by the Mullen Lowe Group network offices in the key regions of U.S. and China. The pitch was handled by…

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Nobody Loves You: Demystifying Brand Loyalty

As marketing has shifted towards something more relationship-oriented, loyalty remains one of the most debated, documented and sought-after measures of success. The definition of loyalty in its purest form is: “A feeling or attitude of devoted attachment and affection.” Yet, in the marketing world, many brand owners view loyalty as a key driver of repeat…