News

  • Posted on | Muse by Clio

    She F.C. Hits The Pitch

    FIFA 21’s Pro Clubs and Career modes don’t allow users to create female teams. So, how did SHE F.C., an all-female club, find its way into the uber-popular video game? AB InBev’s non-alcoholic Pony Malta and agency MullenLowe SSP3 “hacked” FIFA 21 to create the squad, building female forms based on existing male avatars, as…

  • Posted on | LBB Online

    Stay Safe This Holiday Season

    The Ministry of Solidarity and Health has today launched a new campaign, reminding people to maintain social distancing and stay safe this holiday season. The campaign, with the message, ‘Let’s be careful during the holidays’, has been developed by MullenLowe Group France. It aired today on TV and social media. Philippe Adenot, president of MullenLowe…

  • Posted on | LBB Online

    It’s Not What You Think

    There’s a painting by Vincent van Gogh in the Thannhauser Collection in New York’s Guggenheim Museum that’s been on my mind this week. It’s from his Paris period, and it’s a tiny thing, a painting just 33x41cm of a very unremarkable corner of a road in the unremarkable suburb of Asnières, rendered in oils on…

  • Posted on | AdNews

    Party Smarter

    With summer fast approaching, Drug Aware tasked 303 MullenLowe Perth with developing a new campaign that would educate West Australian festival and event goers about the potential harms of MDMA use and encourage Aussies to take action and reduce their risk. John Linton, Head of Planning at 303 MullenLowe said “When it comes to drug…

  • Posted on | Ad Age

    The Social Distancing Sweater

    Ugly Christmas sweaters have become a regular holiday tradition, but in the age of COVID they take on a new role—as a safety device. In a campaign from MullenLowe U.S., home security brand Simplisafe has created its own version of the seasonal jumper, one that’s designed to keep people adequately distanced from one another. No,…

  • Posted on

    Smarties APAC Awards Winners

    MullenLowe Lintas Group received Gold in the Social Impact/Not for Profit category for their ‘I Am Also Indian Police’ campaign for the Indian Police Forces (Mumbai Police and Punjab Police). The agency also received Bronze in the Mobile Audio/Voice category for their ‘A Car That Sells Itself’ campaign for Tata Altroz. Submissions for the mobile marketing awards…

  • Posted on | Muse by Clio

    Lighting Up The Season

    Corona’s “O’Tannenpalm” is one of the most classic Christmas ad ever, perhaps the simplest distillation of a brand within a holiday context ever produced. And it’s certainly stood the test of time—having first premiered in 1990. Now, to celebrate its 30th birthday, the team at MullenLowe PR Los Angeles concocted a pretty chill stunt in…

  • Posted on | Adgully

    Bengali’s Favourite Tea

    In its ongoing endeavour to connect at a local level, Tata Tea Gold follows up on its Durga Puja initiative, to launch a West Bengal exclusive campaign. The campaign is aimed at celebrating the ‘Bengali way of life’. When it comes to their love for food, the people of West Bengal take great pride in…

  • Posted on | More About Advertising

    Crisis Agency Of The Year

    It’s been a year like no other most of us can remember (and let’s hope there isn’t another one) so it’s a slightly different MAA Agency of the Year review this year. Tracking the fortunes of international agencies and advertisers has been especially difficult, with no full-on awards circuit to help guide us. These things…

  • Posted on | Branding in Asia

    #NoCoverUp

    The women at MullenLowe Lintas Group have launched #NoCoverUp to create awareness about domestic violence and reach out to the victims by reassuring them that they are not alone in their fight. The initiative is supported by MTV India, Saregama, and Akshara Center. According to the official data of the National Commission for Women, complaints…

  • Posted on | Mediatel

    Lessons From The NHS

    The NHS has never been far from the headlines, from speculation about privatisation and staff shortages, to milestone celebrations. 2020 has been no exception, with coronavirus putting a daily, sometimes hourly spotlight on the service. The lives of the workforce – their struggles and achievements, the uncensored realities of their roles – have been exposed…

  • Posted on | Creativebrief

    Breaking The Coronavirus Communications Conundrum

    In the first week of March, the Cheltenham Festival began. Four days of horseracing went ahead, attracting daily crowds of over 60,000 people. Just two weeks later lockdown was introduced, on March 23rd. For seven weeks people across the country were confined to their homes, with schools and non-essential businesses hitting pause on face-to-face interactions….

  • Posted on

    WARC Media Awards Winners

    MullenLowe U.S. picked up the Grand Prix in Effective Use of Partnerships & Sponsorships, and the Successful Sponsorship Special Award, for their ‘Rerank the Rich’ campaign for Nuveen. The work saw Nuveen join with publisher Forbes to re-rank its Forbes 400 list of billionaires to reclaim its leadership in the responsible investing space in the US….

  • Posted on | Campaign UK

    When A ‘Normal’ Public Health Campaign Won’t Do

    Healthcare workers have been on the front line of the fight against coronavirus, but it has also required a major effort from the government’s marketers and their partners in agencies, including MullenLowe Group UK and Manning Gottlieb OMD’s Omnigov. The task this year for Alex Aiken, executive director for government communications, has been monumental. The…

  • Posted on | LBB Online

    The Immortal Awards Winners

    The Commendation was awarded for MullenLowe Brazil’s ‘#AskFor24’ project for Institutional / Corner Magazine, and MullenLowe Brazil named the number one creative agency in both LATAM and Brazil! Throughout history, the No. 24 has been widely regarded as a number to avoid among local footballers in Brazil, and still it remains a taboo for them…

  • Posted on | LBB Online

    Mediahub UK Wins Little Moons

    Little Moons, the mochi ice cream company, has appointed Mediahub, part of MullenLowe Group UK, to lead its media planning and buying as it looks to build on its already rapid growth. From January 1st, the account will be led by Mediahub’s London office who are tasked with accelerating Little Moons growth. Mediahub’s in-house media…

  • Posted on

    El Ojo de Iberoámerica Winners!

    The announcement comes at the conclusion of Latin America’s leading festival for creativity and communication, with MullenLowe Group receiving two Grand Prix, 10 Gold, 23 Silver and 25 Bronze Awards. Winning work was created by eight MullenLowe Group agencies in the region: MullenLowe SSP3, LOLA MullenLowe, MullenLowe Delta, Garabato MullenLowe, Ponce Buenos Aires, Oveja Negra…

  • Posted on | Adweek

    MullenLowe U.S. Taps Chris Denson

    Chris Denson’s career has flowed through several streams of the marketing ecosystem. And it can be a challenge to assign an overly specific title to his prodigious experience: He’s lived in advertising, entertainment, technology, content creation and leadership. Seeing an opportunity to leverage so many tools, MullenLowe U.S. has tapped Denson as the agency’s innovation director….

  • Posted on | LBB Online

    The Joy Of Hugging

    We never imagined a world where a simple hug or a kiss could induce worry instead of simply being a gesture of love. It took a pandemic for us all to realise the preciousness of close physical proximity with our loved ones. Nowadays, even a simple sneeze or a cough can pull us physically apart,…

  • Posted on | Campaign Brief WA

    Helping Kids Be Kids

    A much-needed silver lining of 2020 is that it marks the 30th anniversary of one of Western Australia’s most cherished organisations, Telethon Kids Institute. Ever since Fiona Stanley was appointed as the Institute’s first Director in 1990, Telethon Kids has had an unprecedented impact on the lives of children both here and around the world….

  • Posted on | Genius 100

    Creativity Knows No Bounds

    Jose Miguel Sokoloff spoke on the Genius 100 Visions podcast, an exclusive audio series featuring thought-leaders from a host of disciplines who share their visions of the fast approaching future. As one of the most internationally awarded and respected advertising creatives and peace proponents in the world, Jose Miguel shares his thoughts on how we can…

  • Posted on | The Stable

    #AdoptABreak

    Covid’s lockdown and its corollary, working from home, have been tough on many people on Colombia – removing the usual triggers and the usual opportunities to take a break. ABInBev’s Pony Malta and MullenLowe SSP3 have seized on this problem, offering a solution – #AdoptABreak. #AdoptABreak encourages people to adopt a shelter dog. With thousands of…