News

Posted on | Muse

Me, Obsessed? It’s Complicated

These are a few of my favorite things Obsessed is a weird word. It seems a bit extreme. Who’s really obsessed with anything, other than a crazy person? Yes, there are healthy obsessions, but that just means the rest of them are unhealthy. I asked my wife what I’m obsessed with and she said, “Making…

Posted on | LBB Online

Del Bosque Misses Moustache In Pescanova Spot

Football Hero Del Bosque Misses His Moustache in Spot for Pescanova Spanish soccer coach gets a new look in ad from LOLA MullenLowe The world is full of famous moustaches – Burt Reynolds, Ghandi, Emiliano Zapata – but none is more famous in Spain than football coach Vicente Del Bosque. That’s why the country went…

Posted on | Ad Gully

Giving Homemakers The Wings To Dream

Britannia Marie Gold launches Women’s Entrepreneurship Initiative Britannia’s Marie Gold, a 60+ year old favourite of homemakers and 3rd largest biscuit brand in India is on a quest to fulfil women’s aspirations of embarking on an Entrepreneurial journey and finding financial independence. The first-of-its-kind advocacy initiative, which coincides with Britannia’s Centenary year, runs through January, and will…

Posted on | LinkedIn

How Sustainable Value Will Change Advertising

Bear with me as I do a little thought experiment here: Let’s start from the simple idea that products exist to solve people’s problems. And then let’s say that brands are just the promise that a particular product will solve a particular person’s particular problem. So far so good? Okay. And then let’s say that…

Posted on | Campaign Live

It’s How You Communicate That Counts

The people at Ehrenberg-Bass has provided a powerful argument for channelling our resources back to the imaginative end. Dubbed “Adland’s Grinch” as I recently was for daring to cast strategic aspersions over the odd Christmas campaign, I come this time bearing gifts. Not just for creative people, who have always seen the world the way that…

Posted on | LBB Online

iNova Prescribes MullenLowe Mediahub

Mediahub is an agency on the rise and definitely one to watch Nova Pharmaceuticals, owner of some of Australia’s most respected pharmaceutical products, has appointed MullenLowe Mediahub as its media partner. With a vision to improve people’s health and wellbeing every day, iNova markets and sells a range of non-prescription pharmacy products and prescription medicines…

Posted on | Campaign Live

Best Ads In 50 Years

People love John Lewis because of its advertising As part of Campaign’s 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure… ‘Always a woman’ and ‘The long wait’ Adam & Eve / 2010 and 2011 Cast…

Posted on | Branding in Asia

Vincent Digonnet On ADFEST 2019

Q&A: Vincent Digonnet – The Advertising Industry isn’t Evolving Fast Enough, Especially in Asia Digonnet, APAC CEO of MullenLowe Group, believes Asia is the fastest, most agile region in the world, but contends that the advertising industry isn’t evolving quickly enough. Within five months of joining MullenLowe Profero as APAC CEO, Vincent Digonnet stepped into…

Posted on | LBB Online

Put The Magic Back Into Christmas

Parents Act like Big Kids in Cute Toys “R” Us Spanish Christmas Spot Fran Torres directs charming film created by LOLA MullenLowe The excess of work, the stress of the holiday season, or the mechanical way in which we buy online these days are some of the reasons why Christmas has been losing its magic…

Posted on | LinkedIn

Joe Wykes On The Business Of Transformation

As Global Head of Business Transformation for MullenLowe Profero, I wanted to ask some of today’s top leaders about their experiences in business transformation, how they’ve helped transform their organizations and where/how they see business transformation and priorities in their industries changing in the coming years. This is the idea behind my interview series, The…

Posted on | ET Brand Equity

‘Twist And Fit’

Philips Ceiling Secure downlighter’s new ad campaign promotes easy ‘Twist and Fit’ technology Signify launches new ad campaign for its Philips Ceiling Secure downlighter in India​ Signify (formerly known as Philips Lighting) announced its latest TV Advertising campaign ‘Singh Saab’ for its Philips Ceiling Secure downlighter. The quirky TV commercial highlights the ease of using Philips Ceiling Secure downlighter…

Posted on

Endangered Childhood

A 1 MINUTE 40 SECOND compilation campaign to drive awareness of on-going child abuse in France and help prevent it going forward. In 2016, 67 children died from the beatings of a relative and 19,700 complaints were filed for sexual abuse against minors. With this in mind, LOLA MullenLowe in Paris and the Ministry of…