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Introducing ‘Coral Greef’

The situation is drastic, let’s clean up the plastic! Our oceans and the wildlife within them, including the beloved octopus, are drowning in plastic pollution. In honour of this year’s World Octopus Day, MullenLowe Group has created an arcade game to raise awareness of this important issue. In a race against the clock, players can…

Posted on | Adweek

Media Plan Of The Year Winner

Agencies Show That When It Comes to Buying Media, It’s Not What You’ve Got—It’s How You Use It Presenting Adweek’s 2019 Media Plan of the Year winners This year’s winners found clever ways to resonate with the coveted youth market (we’re talking about you, Oh Henry! and Visible), channel a massively popular TV series for…

Posted on | The Drum

There’s A Better Way To Work

Dropbox: There’s a Better Way to Work  Celebrities including Oscar Nunez (The Office), Sara Benincasa (Corporate on Comedy Central, MTV) and Andy Kindler (Last Comic Standing, Everybody Loves Raymond, The Daily Show) star in videos featuring comedians dissecting modern-day job descriptions, telling us what work really looks like. Dropbox challenged MullenLowe Mediahub to conceptualize an…

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YouTube Ads Awards Win

Congratulations to MullenLowe Philippines who took home five Awards at the YouTube Ads Awards Season 2! Their work for some of the country’s biggest and most well-loved brands received  on Crystal, one Silver and three Bronze at the Festival. MullenLowe Philippines #FreeToLove Stories for CloseUp was their most awarded campaign of the night, taking home: …

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Effies For Ecuador

Congratulations to MullenLowe Delta who received four awards at this year’s Effie Ecuador including two Gold, one Silver and one Bronze! Their ‘Take the Beach’ campaign for AB InBev’s Pilsener Light took home: 1 x Gold Effie in Seasonal Marketing The ‘Origin of the Panama Hat’ campaign for AB InBev’s Premium Club Beer received: 1…

Posted on | Muse by Clio

Making Up For Lost Time

Warsaw Came Late to Advertising, but It’s Making Up for Lost Time A creative market that’s out to prove itself Warsaw is the second in a new series, “Creative Cities,” which highlights markets that have been growing in strength as creative hot spots. By current European standards, Poland is a traditional country. This is not to say…

Posted on | Campaign Live

Celebrating Male Nurses

NHS England has continued its “We are the NHS” campaign with a spot encouraging more men to become nurses. Created by MullenLowe Group UK, the ad highlights the challenging and fulfilling work carried out by male nurses on a daily basis, from looking after newborn babies to treating victims of street crime. Last year, an…

Posted on | MediaPost

Less Talk. More Drive.

Creative for Acura’s brand campaign includes minimum dialogue and instead lets the vehicles do the talking. Themed “Less Talk, More Drive,” the effort from MullenLowe LA includes a TV spot featuring a high-speed thrill ride. It touts Acura’s “Beat That” competitive spirit and gives viewers a glimpse into the brand through the eyes of its engineers and…

Posted on | Retail Sector

Retail Lessons From DTC Challenger Brands

Direct-to-consumer (DTC) brands are shaking up entire categories. It’s now nearly impossible to find a single product category left unaffected by the arrival of this new wave of challenger brands. Even categories that have been stagnating for decades are finding themselves being disrupted. So how can your brand win in retail against this new breed…

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Four Spikes For MullenLowe Group

We’re pleased to share MullenLowe Group received four awards at Spikes Asia 2019! MullenLowe Lintas Group received two Silver Spikes while MullenLowe Singapore took home two Bronze Spikes. Congratulations to both of our agencies! Check out the winning work below. MullenLowe Lintas Group received:  2 x Silver Media Spikes for ‘Lifebuoy Germ Nashini’ for Unilever’s…

Posted on | Campaign India

Bringing Daily Habits Under Focus

Saffolalife brings daily habits under the focus ahead of ‘World Heart Day’ Marico has created a digital campaign to raise awareness of a ‘healthy heart’ ahead of ‘World Heart Day’ which falls on 29 September. Conceptualised by Mullen Lintas, the campaign consists of two films. The first film (above) drives home the point that sleeping…

Posted on | Campaign Brief

Detective Sarge Is Back

Special Detective “Sarge” is back in Budget Directs latest campaign instalment created with 303 MullenLowe, Sydney. Titled ‘Cocoon’, the TVC sees Sarge and his sidekick Jacs investigating a couple who are stuck in the webbing of a gigantic spider. Of course, what really captures Sarge’s interest is why they have “stuck” with the same old,…