Let’s get this out of the way: will all your business from henceforth be online? No. The current shift to digital is being driven by a huge number of factors, from the closure of physical stores (an undeniably significant contributor), to the fact we’re all now largely present at home to deal with the challenges…
If you’ve found yourself wishing you were in a galaxy far, far away, let us beam you up to the Octopus Enterprise with the next instalment of Brain Waves. Back by popular demand, the MullenLowe Group Movie Quiz 3 will teleport you to a parallel universe. We’ve hidden 42 clues from Sci-Fi and Fantasy films in our ‘Out of this World’ movie poster. How many can you spot?…
What makes the Covid-19 pandemic such a destructive force? Yes, it spreads incredibly fast, is disarmingly lethal and has effectively decimated the world economy in just a few months. It has also left us grappling with a few undesirable derivatives like coping with the disruption, paranoia with a new normal and the crippling uncertainty of…
Partnerships: Why asking ‘What’s in it for me?’ will matter more than ever in a post-COVID world If COVID-19 has shown us anything, it is that purpose-driven partnerships can be convened at scale, at pace and with terrific effectiveness when the will is there. The UK Ventilator Challenge has seen a cross-sector effort almost double the number…
India Gate Basmati Rice, the leading rice brand of the country, stands for respecting the traditional values and embracing the culture of India. In its latest campaign conceived by Lowe Lintas Delhi, the brand reflects this belief by celebrating ‘India Ki Puraani Aadat’. The crisis we are facing today is unprecedented for this generation. The…
For those with conditions such as heart and circulatory diseases, Covid-19 poses a greater risk to their lives and therefore raises anxiety for themselves and their families. There are over seven million people in the UK living with these conditions, and no two people’s needs are exactly the same. MullenLowe London’s ‘Coronavirus on their minds’…
The global pandemic is holding a mirror to our faces, challenging us to question our spending habits. And arguably, no sector has been harder hit than retail. In March alone, when our country was closed for only two weeks, retail sales went down 50%, and with the bankruptcy filing of J.Crew this month, the pandemic has claimed its…
Winners of The Drum Design Awards 2020 have been announced and we’re pleased to share MullenLowe Group UK took home three awards including two Winners and one Highly Commended! MullenLowe Group UK’s work for the Art Fund Student Art Pass website was named a Winner in ‘Website Design’: Art Fund challenged MullenLowe Profero to create…
Will you sink or swim with our music quiz with a twist? For the next instalment of Brain Waves, we challenge you to ‘Spot the Spot’, and put your Adland knowledge to the test. Head over to Spotify, wrap your ears around our Spot the Spot playlist and name the advert each track featured in…
#MainBhiArunachalPradeshPolice adopts campaigns created by Lowe Lintas in Mumbai and Punjab as inspiration With India under lockdown for more than a month, the responsibility to keep the citizens safe at home is with the police force. But it’s physically impossible for the police to ensure that every citizen stays home. The police forces across the…
Have we ruled out the potential to be radical and disruptive by allowing media buying to be pre-determined by rules? Mediahub’s Danny Donovan investigates The future of media trading inevitably involves an acceleration of machine to machine transactions, and there is absolutely nothing wrong with that. To say anything different or argue for an alternative…
Schick Hydro Silk has rolled out a series of TV spots putting a twist on influencer culture. For “The Smooth Shave We All Deserve,” the brand assembled a fleet of real-life beauty influencers like Nicoletta XO and Jessie B to draw attention to the crazy lengths women are forced to go to deal with beauty and grooming challenges (e.g. using olive oil…
