Abi Aquino is a self-confessed geek and all-round fan of advertising and with an exciting career has taken her in many different directions, her love and passion for the industry is what’s lead her to the point of CCO at MullenLowe Philippines. However her entry into the industry wasn’t quite as straightforward. She studied psychology…
Marico has recently launched Veggie Clean, a vegetable and fruit cleaner. To launch and promote the new product, it has granted its full-service creative mandate to Mullen Lintas Mumbai. The agency currently also handles Marico’s edible oil brand Saffola. Increasingly, both personal and domestic hygiene have become a top priority for consumers. While hand, body, home and kitchen hygiene are in…
While brands are spending the least amount of money on targeting esports channels ($1.5 billion compared with $59.4 billion and $15.7 billion dumped into TV and streaming marketing spend, respectively), more consumers are flocking there. And, unsurprisingly, a vast majority of these gaming consumers are Gen Z and millennials. Over a span of 12 months, Mediahub surveyed 4,500…
Congratulations to MullenLowe Rauf who took home three awards at the recent Effies Pakistan, including one Gold, one Silver and one Bronze! MullenLowe Rauf’s ‘Humrahi Digital Web-series’ campaign for EFU Life Assurance Ltd. received Gold in the Branded Content Category. Their ‘With Power Of 3’ campaign for Innovative Jumbo Junior Biscuits won Silver in the…
Missing your sports fix? Get your head in the game with the latest instalment of Brain Waves. Rise to the challenge and set your personal best in our sports knowledge quiz, GameOn. From sporting popular culture to games on the moon, we’ve got all bases covered. When all games are off, we’re GameOn! How to…
Media Week 30 Under 30 2020 winners revealed Congratulations to Mediahub UK’s Sabina Usher who has been named to Campaign’s Annual Media Week 30 Under 30! Sabina has been named among industry professionals from a range of brands, agencies, media owners and start-ups. This year, for the first time, the judging took place remotely. The competition…
MullenLowe New York has named Chris Rowson as executive creative director, joining the agency from TBWA\Chiat\Day, where he founded the agency’s Design by Disruption unit. At MullenLowe, Rowson joins an expanding leadership team that includes Rebekah Pagis, managing director, and Jonny Gadd, head of strategy. “From the first time I met Rebekah and Jonny, there…
Producer at MullenLowe London Katie Colhoun on navigating through challenges of lockdown after a year completing APA Masterclass. Katie Colhoun has tried on many hats in advertising and the industry’s peripheries. She’s been a producer at MullenLowe London since 2018 after a stint in account management at 101 before MullenLowe Group UK’s acquisition of the…
There’s No Models in Sight for Avon’s #NudeNormal Underwear Spot The cosmetic company partnered with MullenLowe MARC to challenge size and age norms on the runway. A few years ago, Avon Philippines made a crucial decision to be more inclusive. In the years that followed, they’ve challenged size and age norms on the runway. Their…
The Story of a Budweiser Campaign Built by Watching Hours and Hours of Football Goals Carlos Andrés Rodríguez, chief creative officer at MullenLowe SSP3, speaks to Addison Capper about a meticulous campaign to promote the AB InBev beer brand’s sponsorship of the Premier League and La Liga. One year ago, Budweiser announced a multi-year partnership…
At the beginning of lockdown, we saw campaigns romanticising the ingrained idea of home, but now we are beginning to feel and see the harsh reality of confinement says the author. Home is not a place. It’s a feeling. It’s the feeling of a comfort and familiarity. Whenever you are away for work, studies, holiday,…
Leandro joins LOLA NORMAJEAN from McDonald’s Leandro Alvarez, one of the most renowned creatives in Portugal, will be joining LOLA NORMAJEAN as chief creative officer in September. Leandro joins LOLA NORMAJEAN from McDonald’s, where he worked for 15 years, most recently as global chief executive director, a position which he has held for the…
