If there’s one thing that 2020 has taught us, it’s that anything and everything about the way we run our businesses can be challenged and changed overnight. MullenLowe Lintas Group’s trajectory in the past years, especially its navigation through the pandemic, is a testament of leadership stepping forward and embracing this process of change, rather…
CRY (Child Rights and You) in collaboration with Lintas Live launched a national campaign titled #PooriPadhaiDeshKiBhalai to build awareness on the importance of India’s girls completing their secondary education and the positive correlation it can have on the inclusive socio-economic growth of the country. As a part of this film, Lintas Live partnered with Absolute Productions to deliver this heartwarming film,…
The appointment comes after a competitive review which saw the company seeking a full-service media agency partner with a track record of designing media plans that provide brand differentiation to emerging brands as the company seeks further growth. In a statement, Tally vp, marketing Meg Ciarallo cited Mediahub’s work for clients Netflix and Twitch, “customer centricity,”…
How would you describe the overall culture at your agency? The agency fosters an inclusive and collaborative environment and encourages employees to develop and grow within their roles. We have a strong focus on diversity and even though a majority of our senior leadership are men, we’ve made great progress in reducing gender disparities, an…
What has the past year been like for you personally? Before the first shutdown, I was traveling about half the time. All that ground to a halt. I’m based in New York City. The spring was terrifying. COVID-19 cases were very high and my anxiety was through the roof. Since I am responsible for technology globally…
Bharat BillPay, a payment ecosystem conceptualized by Reserve Bank of India (RBI) and driven by the National Payments Corporation of India (NPCI), has recently launched a campaign to build brand awareness. Conceived by Lowe Lintas Mumbai, this is Bharat BillPay’s first-ever television campaign. In its latest campaign, the brand seeks to promote its wider coverage of payments…
Cif Cream (Jif in Australia) has been around for a very long time. It’s known for its abrasive quality which gives it a restorative (deep cleaning) power and its cream formula, which has, in fact, been lightened. But it’s not known for being modern and its competitors are fierce. Cif wants to introduce itself into…
The UK government has unveiled a Covid-19 campaign encouraging members of the public to “stick to the rules” as lockdown measures continue to ease across the UK. Created by Freuds and narrated by Good Morning Britain’s Dr Hilary Jones, “Hands, face, space and fresh air” outlines the impact of fresh air on the spread of the…
Mediahub shook up its U.S. executive cadre in recent weeks, with a host of new hires and promotions, including at the very top, when Sean Corcoran, its president since 2019, received his CEO stripes. The media agency has taken on several digital-first clients, including Twitch, Netflix, Pinterest, Nerdwallet and Dropbox, in part to balance out…
The Bangalore office of Mullen Lintas was recently appointed as the brand strategy partner for OkCredit. The app-based solution has given a modern makeover to the traditional record keeping system of small businesses. The three-year-old OkCredit simplifies bookkeeping for shop owners and their customers in tier II, tier III, and beyond cities. Currently, its users are spread across…
With many people still confined to their homes in the U.K. (although officially, the “Stay at home” order ends today), Lynx has found a way to use the interior of people’s houses as media. In a limited-time campaign, the Unilever brand (also known as Axe) is allowing would-be influencers aged over 18 to buy branded items…
This month marks the anniversary of the pandemic hitting the UK. On 23rd March, Prime Minister Boris Johnson made the official announcement that we were to go into lockdown. Overnight, we were forced to turn our version of normality on its head and get used to the “new normal”. But no one could have predicted…
Following the success of its Autumn launch, leading homewares retailer Dunelm, is rolling out the second phase of its ‘Home, We Get It’ campaign today, with a thirty second TV ad airing tonight on ITV. Jemma Williams, director of brand and marketing at Dunelm, shared: “It has been a short while since the Autumn, yet…
The work was awarded: 1 x Craft Gold in Editing 1 x Craft Silver in Cinematography 1 x Craft Silver in Writing Congratulations to all teams involved!
Mediahub U.S. is a finalist for this year’s Shorty Awards! Their work with FOX Sports and Nascar is a finalist in ‘Sports’ and ‘Media Buying Strategy on a Shoe-String’ and they need your votes to get the win! Check out the work below and help them drive home with a win by voting now!
Between the consumers and product, the connection must be as tight as… love and marriage. This is what MullenLowe Romania and AXI Finance fully developed in the recently-launched communication campaign for the brand, after a creative pitch won by the agency. The NBFI market (non-banking financial institutions) is as crowded as it is unidirectional, from…
Pony Malta, one of the leading beverages among teens in Colombia, along with MullenLowe Group agencies, MullenLowe SSP3 and LOLA MullenLowe, is launching an initiative to help victims of bullying through freestyle – a trend that has gained global attention among young people in Colombia. The initiative, #BeatTheBullying, unites some of the most famous artists…
MullenLowe Brazil is changing the way we consume movies with the launch of an innovative new product that creates a more immersive movie-watching experience. The ‘Scary Lamp’ syncs with your streaming service to mirror the lighting in the movie, bringing the atmosphere of the film into your living room. Andre Havt, creative director at MullenLowe…
We’re proud to announce that Mediahub Poland (in partnership with 180heartbeats + JUNG v MATT) has won the business for TikTok Business Poland! The co-operation will include support for TikTok channels on Facebook, LinkedIn and YouTube. Mediahub Poland’s tasks will also include educating the market on the available opportunities for advertising agencies and marketers –…
Tanishq has launched a wedding season campaign to promote its exclusive range of engagement rings with a heart-warming digital film, highlighting the moment when it rings true. Conceptualized by Lowe Lintas, the 90-second brand film celebrates a very special moment that every couple cherishes as true love and brilliance of such moments deserve to be…
Called ‘Keep Watch’ the campaign leans into the insight that kids will always be kids, are often unpredictable, and just can’t help themselves, especially around water. Launched in December 2020 to coincide with summer holidays the cross-channel, multi- platform campaign showcased the full range of relatable moments and behaviours our little ones constantly go through…
No one can quite believe it, but it’s been one whole year since the UK went into lockdown. Over the course of 12 months, the nation has learned to deal with this unprecedented national crisis. For its part, the government has deployed a number of Covid-19 ad campaigns, offering citizens guidance and support. In doing…
