Posted on | Branding in Asia

303 MullenLowe Appoints New ECD

Scott Huebscher has joined 303 MullenLowe as Executive Creative Director of its Sydney office. Huebscher is a multiple Cannes and D&AD winner, who has worked across the US, New Zealand and Australian markets and most recently was ECD at Marcel Sydney where he led the highly awarded global Tiger Beer account as well as creating…

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MullenLowe Group Wins 10 Gerety Awards

We’re pleased to share that MullenLowe Group took home 10 awards at the inaugural Gerety Awards 2019, including one Grand Prix, one Gold, four Silver and four Bronze! The Gerety Awards, named after famed female copywriter Frances Gerety who crafted the slogan ‘A Diamond is Forever’, aim to combat the lack of gender diversity in…

Posted on | LBB Online

Great Khana, No Drama

Gits Food Products, the pioneer of convenience food in India, has unveiled three new digital films under their ‘Great Khana, No Drama’ campaign (‘khana’ meaning ‘food’ in Hindi). Conceptualised by Lowe Lintas, the digital films are for the Ready Meals, Cup Poha and Open & Eat products and will be live across YouTube, Facebook and…

Posted on | Campaign Brief Asia

Nico Leonard Joins MullenLowe Profero

MullenLowe Group Japan has appointed Nico Leonard as Director of Experience, MullenLowe Profero. The appointment further strengthens MullenLowe Profero’s new experience design (XD) capability launched in October 2018 to realise this service offering in Japan – building products and services that are faster to market, easier to integrate and designed to collect insights and data…

Posted on | Branding in Asia

Q&A: Mike Sunda

Q&A: Mike Sunda – You Can’t Rush Altruism, and You Shouldn’t Expect to Profit From It Lee Patten talks with the Strategy Lead at MullenLowe Group, Japan about “Creator Communities”, life in Japan, and more. Mike Sunda is Strategy Lead at MullenLowe Group, Japan and the brains behind Tokyo 20XX – a cultural insights specialism…

Posted on | Revistabiz

The Art Of Posters

Romanian posters in the first US museum dedicated to poster history Last year they created two posters, part of the campaign promoting the Film and History Festival in Rasnov (FFIR), and this year, Silviu Antohe and Mihai Costache, Group Creative Directors at MullenLowe, found out that their posters were selected to be included in the…

Posted on | LBB Online

Life Lessons

As we approach the deadline for this this year’s Immortal Awards, we’ve caught up with our jurors on their creative paths – from their formative years in creativity through to now, as they gear up to get stuck into judging the best of the best. First up is Jose Miguel Sokoloff, global president of MullenLowe…

Posted on | Creativebrief

Tackling Climate Change

Should the advertising industry be doing more to tackle climate change? Leaders from brands, agencies and Extinction Rebellion explain why the climate crisis demands a step change in approach from the industry. In an era in which attention is often only ever partial, puncturing the collective consumer inertia with a complex message is no easy…

Posted on | MediaNews4U

Toppr Appoints Lowe Lintas

Toppr, an online learning platform, recently appointed Lowe Lintas as its creative agency. The appointment was a result of a multi-agency pitch with participation from leading agencies of the country. The mandate includes building a brand strategy and handling creative duties for the brand. Founded in 2013, Toppr is India’s leading learning app for classes…

Posted on | Branding in Asia

AD STARS 2019 Reveals Line Up

AD STARS 2019 will bring together some of the world’s most inspiring creative, production and technology experts over three days from 22nd to 24th August in Busan, South Korea. The AD STARS program will feature some of the world’s most brilliant creative minds and cutting-edge technologists in North Asia. On the Open Stage, AD STARS…

Posted on | MullenLowe salt

Are You Guilty?

Did you know that out of identical resumes with a man and a woman’s name, studies have shown those with a man’s name are considered 30% more worthy of a hire? A few weeks ago, we spent the afternoon with Interpublic Group (IPG) at the Women’s Leadership Network event ‘Be the Ally’, co-hosted by Facebook….

Posted on | Campaign Live

Kids Own Adult Gamers

World of Tanks, the popular multiplayer PC game, is launching an ad campaign in which a “veteran” gamer is repeatedly attacked by children in a virtual environment. “Stop getting owned by kids”, created by MullenLowe Group UK, is aimed at older gamers who tend to play on smartphones instead of consoles. The film depicts a…