Ana Luiza Santos, Ana Paula Sanchez, and Eduardo Salles are appointed to new positions MullenLowe Brasil has announced a restructure of its leadership team. The current head of planning, Ana Luiza Santos, will become the head of strategy and connections. The agency also welcomes Ana Paula Sanchez as the new head of media, arriving with…
The agency announces Eduardo Salles’ promotion to executive creative director and the hiring of André Havt as creative director. Reinforcing its promise of integration and innovation, MullenLowe Brasil has announced the arrival of André Havt to the creative team. Havt will join the recently promoted executive creative director, Eduardo Salles, in leading the department. Art…
Lowe Lintas has won the creative duties of MedLife following a multi-agency pitch. The agency’s Bengaluru office will handle the account. The mandate includes digital and traditional advertising mandate. Meera Iyer, CMO, Medlife.com, said, “Having worked with Lowe Lintas in the past, I know how they have created memorable brand campaigns for Unilever. But you…
Last IPL, Swiggy delivered some of the most memorable commercials (remember the Gulab Jamun uncle?) of the cricketing season, IPL 2019. The food ordering and delivery platform is back with three new commercials that celebrate India’s undying love for cricket and food in a witty and relatable manner. The multilingual campaign has been conceptualised by Lowe…
As Global Head of Business Transformation for MullenLowe Profero, I wanted to ask some of today’s top leaders about their experiences in business transformation, how they’ve helped transform their organizations and where/how they see business transformation and priorities in their industries changing in the coming years. This is the idea behind my interview series, The…
MullenLowe London has launched the first ever unisex campaign for underwear brand, Sloggi. Entitled Comfortable Conquers, the campaign highlights the emotional benefit of comfort, not just the physical. Three years on from the launch of Sloggi as a standalone brand, the campaign officially launches the next product in their ZERO Feel platform, the ‘ZERO Feel…
LOLA MullenLowe Barcelona encourages people to find the best way to show tenderness through TOUS jewellery For almost 100 years TOUS has been an ambassador for tenderness, encouraging people to find their own way to express their feelings. In their latest campaign Stay Tender, the brand shifts away from preconceived notions and invites us to…
Veronica Savanciuc, MullenLowe Romania President & CEO, and Hortensia Nastase, MullenLowe Romania Vice-President Creative Services have been recognized in the Top 100 Strongest Women in Business in the annual catalogue, 2019 edition, issued by reputed Business Magazin. This is a mentorship lesson, symbolizing the spirit of the Romanian leadership in the local business environment. See…
MullenLowe Group Japan has been nominated for a Webby Award in the Social – Food & Drink category! Vote for SPAMOJI: The world’s first emoji-powered food truck here SPAMOJI celebrates the values that make SPAM a meal-time favourite in Japan – its versatility and convenience. In a data-driven social activation, MullenLowe Group Japan designed an…
303 MullenLowe’s Mediahub Sydney Wins AdNews Small Agency of the Year 303 MullenLowe’s Mediahub has won Small Agency of the year (network category) at the AdNews Agency of the Year Awards in Sydney on Friday April 5th. The event, which took place at Sydney’s Town Hall, celebrates excellence across media, advertising, creative, PR, social, content…
FreeCharge, one of India’s leading digital marketplace for financial services and products, launches its new digital campaign ‘Sirf App Nahin, Appreciation’. The campaign, conceptualized by Lowe Lintas, has been crafted to celebrate even the little efforts that we make every day to address our basic necessities, which otherwise go unnoticed. The campaign aims to reverberate the…
MullenLowe Group today announces MullenLowe SSP3 as the winner of the Golden Glove Award 2019. The winning campaign, ‘My Line’, for the Ministry of Communications & Technology Colombia was chosen from 38 submissions by MullenLowe Group’s Global Executive Committee. Over the last few years, Colombia has managed to achieve its largest internet penetration rate in…
