These Innovative Agencies Deftly Delivered Impactful Messaging in Troubling Times. Presenting Adweek’s 2020 Media Plan of the Year winners. Amid a rapidly changing ecosystem, media agencies play an increasingly critical role in helping brands deliver marketing to consumers with maximum impact. Modern media agencies need to get particularly creative to cut through an ever more…
With over a decade or so in Asia between us, our experience is that every time a meeting happens about loyalty the conversation moves quickly to, ‘people in country X love freebies’. Well, sure. Everyone loves to feel like they’re getting more for their money. If you ask people anywhere in the world if they’d…
India Gate Basmati Rice has launched its new festive campaign to promote their premium brand, India Gate Classic, as rice meant for special occasions. The campaign film is conceived by Lowe Lintas Delhi. With the onset of a long festive season in India, the brand has latched itself on to an idea that is common…
We’re pleased to share MullenLowe Group has received five metals at the recent Gerety Awards including three Silver and two Bronze across four agencies! MullenLowe London received Silver in Communication Cut – Online Video for their ‘Granny Got Pants’ spot for sloggi. LOLA MullenLowe took home Silver in Craft Cut – Print for their ‘Magnum…
The format may have been unfamiliar at Monday evening’s virtual IPA Awards, but the big winners certainly weren’t. Tesco, John Lewis, Audi and Guinness monopolised the golds, each one celebrating the returns on long-running campaigns that are as familiar to us as punters as they are to us as advertising professionals. “Every little helps” was first coined by Lowe’s Paul Weinberger 30 years ago as an operating principle for the Tesco business. “Vorsprung durch technik” was jotted…
The Association Prévention Routière has launched a campaign to remind 18 to 35-year-olds of the risks of using their mobiles while driving. The print campaign, by MullenLowe Group France, has hijacked three filters that young people use on social networks – a flower crown, dog ears and a butterfly crown – which usually appear above…
Congratulations to MullenLowe Romania who has picked up four Awards for their work for Lidl Romania at two recent Award shows! At the Internetics Awards, MullenLowe Romania received the Best YouTube Ad – People’s Choice 2020 Special Award for their ‘In the Family, We Always Make Room’ campaign for Lidl Romania. MullenLowe Romania also took…
Congratulations to Mediahub UK who received Gold at the Campaign Media Week Awards 2020 for their real-time optimisation tool ‘Next Best Decisioning’ for Western Union! GOLD Mediahub UK Western Union Bridging the gap between econometrics and real-time marketing Mediahub is the global media agency of record for consumer money transfer provider Western Union. Technology has…
Test your biases: Why the next generation entering the industry face a near impossible task. Lucy Hatton & Charlotte Khushi, Senior Creative Team at MullenLowe introduce the agency’s new paid internship programme & highlight why it’s more vital than ever to support the next generation. Working as a creative in advertising is a pretty privileged…
The chief creative officer of MullenLowe SSP3 Bogotá speaks to Addison Capper about winning D&AD’s Black Pencil of the Decade, what has kept him at MullenLowe his entire career, and launching a burger restaurant as his side gig. Unlike most people, especially in the chop-and-change environment of the advertising industry, Carlos Andrés Rodríguez has spent…
Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards. The latest installment tells the tale of how NHS England launched a recruitment push despite economic uncertainty from Brexit in early 2019, which led to a cut in budget from the Treasury. The…
We’re pleased to share MullenLowe Group UK has been named Effectiveness Network of the Year at the recent IPA Effectiveness Awards 2020! MullenLowe Group UK also took home three Bronze for their work for the NHS, wagamama and The Independent Inquiry into Child Sexual Abuse (IICSA). MullenLowe Group UK took home Bronze for their ‘We Are…
