News

Posted on | Viant

Women To Watch In Digital Advertising

As we kick off a new decade and look forward to what 2020 has in store, Viant took a moment to honor the next generation of digital media leaders – the risk-takers and game changers who are working hard to shape our industry. The women they’re celebrating come from across the U.S. They work for…

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Beauty Is…

Whether eyebrows, lips or noses, beauty is forever changing so that consumers can never reach the summit! We end up hooked, continually investing in products to keep up with the latest trends – spending cash and surrendering self-esteem. But what happens when we re-write the rule book & YOU are the one in charge? Discover…

Posted on | Campaign US

Championing Change

Congratulations to Kelly Fredrickson, President MullenLowe Boston and New York, who has been honoured in Campaign US’ Female Frontier Awards in the ‘Championing Change’ category! This category honours those who are constantly pushing the boundaries of culture and making dynamic and brave changes within their workplace or industry. “It is my absolute pleasure to celebrate…

Posted on | Campaign India

A Crave New World

Too Yumm has rolled out a campaign featuring Virat Kohli. Conceptualised by Mullen Lintas, the campaign consists of four films, three of which are currently on air. The films reveal new flavours under the Too Yumm banner, which the brand believes are ‘India’s favourite flavours’ and the solution to all hunger cravings. Anupam Bokey, CMO,…

Posted on | Boston Business Journal

She’s Done It All

Title: President, MullenLowe Boston and New York Age: 54 Education: Bachelor’s degree in marketing, University of Massachusetts Amherst, 1988 Residence: Westwood Not many people can pinpoint the exact moment in their youth when they decided upon their career path. Kelly Fredrickson is one of them. “I fell in love with advertising in my junior year…

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A Royal Tweet

Goodbye House of Windsor, hello Home of the Whopper. Burger King has stepped up to offer Prince Harry and Meghan Markle a place in their royal family. The tweet via MullenLowe U.S. read: @ harry, this royal family offers part-time positions — Burger King (@BurgerKing) January 13, 2020 Here are some of the reactions: pinkies…

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Ever Feel Anxious About Your Looks?

MullenLowe salt has partnered with Dove and the Self Esteem Team to create a global partnership programme to re-establish Dove as a thought leader in self-esteem for girls, underpinned with their Self-Esteem Project (DSEP). They created bespoke activity via conferences and keynote speakers, digital content and school activities. One element of the digital content is…

Posted on | Campaign Live

Conquering Creativity

Huge congratulations to Loren Cook and Bronwyn Sweeney from MullenLowe Group UK who have been honoured at Campaign’s inaugural UK Female Frontier Awards! The Awards put the spotlight on those women who are constantly pushing the boundaries with their groundbreaking achievements in the marketing, advertising, media and tech industries. Females Frontiers consists of eight unique…

Posted on | Campaign ME

Strengthening The Dubai Office

Following Paul Banham’s recent appointment as Regional Executive Creative Director, Creative Agency, MullenLowe Dubai has welcomed five new team members after a raft of new business wins. This month, Eduardo Branco and Hagall Muniz joined the agency as Creative Directors. The multiple award-winning team have come from JWT Dubai and worked on brands such as…

Posted on | LBB Online

New Head For Lowe Lintas, South

Sonali Khanna has been appointed as the head of Lowe Lintas, South. An executive director in the organisation, Sonali has been in the advertising business for over two decades – of which she has spent 15 years with Lowe Lintas across offices in Delhi, Mumbai & Bangalore. Her deep understanding of the dynamics of Indian…

Posted on | Campaign Live

Bupa Aims To Challenge ‘Normal’

Bupa’s new campaign focusing on mental health attempts to challenge people’s perceptions about what is considered “normal”. Created by MullenLowe London, which won the business last summer, “Is it normal?” encourages people to seek support for mental health by contending that there are more than seven billion versions of “normal” on Earth (one for every person). The…

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Gerety 2020

The jury for Gerety 2020 has been announced and we’re pleased to see six women from the MullenLowe Group network judging the best in advertising through the female lens. The Gerety 2020 all female power jury includes more than 170 agency and brand leaders from 30 different countries. Knowing that 80% of all purchasing decisions…