To mark International Women’s Day, AdForum is gathering opinions from women working in advertising and marketing communications. They asked women from a range of job roles both agency- and client-side, for their view of the state of the industry. The Challengers: Veronica Millan, MullenLowe Group “We use the term “challenger” as part of our branding,…
To mark International Women’s Day, AdForum is gathering opinions from women working in advertising and marketing communications. They asked women from a range of job roles both agency- and client-side, for their view of the state of the industry. A Constant State of Evolution: Rebekah Pagis, MullenLowe New York “Pushing the change and making some…
To mark International Women’s Day, AdForum is gathering opinions from women working in advertising and marketing communications. They asked women from a range of job roles both agency- and client-side, for their view of the state of the industry. A Progressive & Positive Chain: Ana Luiza Santos, MullenLowe Brasil “Having female leaders who have a…
Suffolk, one of the most innovative and successful contractors in the US, has launched a contemporary brand positioning and identity that reflects the evolution of the business and reflects a forward-thinking strategy and commitment to pushing the boundaries of what is possible. Building on the equity in the core business, the brand identity lays the…
To mark International Women’s Day, AdForum is gathering opinions from women working in advertising and marketing communications. We asked women from a range of job roles both agency- and client-side, for their view of the state of the industry. Raising My Voice: Tahnee Farfán, MullenLowe Delta “We need to keep fighting for the opportunities ourselves,…
It’s not news to anyone that the world is over-saturated with brands – they are ever-present in today’s society; invading our space on tv, plastered over the sides of buildings, handed out as flyers, or rudely popping up on our phones. Every space taken. Every opportunity utilised. And that’s smart, because it’s the branded designs…
The Republic of Singapore Navy (RSN) has appointed MullenLowe Singapore as their creative agency with a remit to develop and implement a recruitment publicity strategy for its Recruitment Centre. The agency will develop a fully integrated recruitment campaign that includes ATL, BTL, Digital / Social and Event Collaterals. Paul Soon, MullenLowe Group Singapore CEO said,…
CORONA TAPS SNOOP DOGG FOR CELEBRITY-FILLED ‘LA VIDA MAS FINA’ CAMPAIGN Brand owner Constellation is also debuting a new brew called Two Lane American Lager, backed by country star Luke Bryan Snoop Dogg is about to back an imported beer. Corona is putting the rapper and weed aficionado in a celebrity-driven campaign called “La Vida Mas…
The 303 MullenLowe Perth team has welcomed three new starters this month, including two Jump Start graduates. Senior Business Manager Isabelle Thompson (left) has joined from McCaan Sydney. A Perth ex-pat, Thompson is pleased to be moving home after six years studying and working in Sydney. “It’s great to be back in Perth and naturally I’m excited…
The Department of Health & Social Care and NHS’ latest campaign shines a light on the efforts of medical professionals. Set to Castle On The Hill by Ed Sheeran, the ad follows nurses, occupational therapists and physiotherapists alike as they provide essential care for people in need across the UK. “We are the people who care for…
Sugar Free, a brand owned by Zydus Wellness, recently appointed Lowe Lintas as its creative agency. The appointment was an outcome of a multi-agency pitch that saw participation from some of the leading agencies in the country. The scope entails building the brand’s strategy and managing its creative duties. Launched in 1988, Sugar Free is a market…
Ellen sent her Executive Producer, Andy, to Monster Jam, where he learned how to be a master driver from monster truck champion, BJ Johnson! The spot was secured by MullenLowe PR on behalf of their client, Monster Jam. Check out the clip below!
