News

Posted on | Adhugger

How To Win An Effie

After last year’s successful series “How To Win An Effie“, we decided it’s time to continue it this year as well, bringing you even more info on how to prepare for the most famous international competition celebrating efficiency. We start this process with Hortensia Nastase, Vice-President Creative Services MullenLowe Romania, present each year in the Romanian…

Posted on | Campaign Brief

Celebrating The Modern Man

Edgewell Personal Care’s shaving brand Schick Hydro has launched the global ‘Man I Am’ campaign via 303 MullenLowe, Sydney. The campaign seeks to celebrate the unique Aussie man, shine the light on outdated expectations, and promote healthy conversations around modern masculinity. The humour-led creative celebrates the ‘trials of the modern man,’ and features two scenarios…

Posted on | LBB Online

A Doughnut-Shaped World

Krispy Kreme believes a doughnut-shaped world is a better world Last year a new theory emerged claiming that the earth could be shaped like a doughnut. While this might sound unbelievable, Krispy Kreme wholly embraces this idea, imagining a joy-filled, doughnut shaped world. If doughnut earthers are the new kids on the earth theories block,…

Posted on | afaqs

Flipkart’s ‘Kidults’ Are Back

In a superstar-heavy ad campaign, Flipkart tries hard to position itself as the go-to e-commerce space for trendy fashion. But it’s not the famous faces that caught our attention. We were more excited to see Flipkart’s famous ‘child-adults’ (kidults); a creative tool the brand first experimented with in 2011 (remember the ‘No Kidding. No Worries’…

Posted on | Campaign Brief

Embracing Youth Mental Health

303 MullenLowe has launched Telethon Kids Institute’s Embrace campaign, with the message that regardless of who we are, we have all faced challenges in our lives, and these experiences have had varying degrees of impact on our mental health. The campaign launch has coincided with the opening of Australia’s first comprehensive research centre in Perth…

Posted on | Reason Why

LOLA MullenLowe Repeats Titanium Nomination

Congratulations to LOLA MullenLowe who has been shortlisted for a Titanum Lion for their ‘#HiddenFlag’ campaign for FELGTB at this years Cannes Lions International Festival of Creativity. The Titanium shortlist was announced along with the shortlist for Glass: The Lion for Change and Innovation Lions. The Titanium Lions jury, led by jury president David Lubars, chief…

Posted on | Creative Boom

Invaluable Lessons In Advertising

Laurence Green has had quite the journey on his way to becoming Executive Partner of MullenLowe Group UK, one of the world’s largest advertising agencies. Learning the tools of the trade at Lowe in the ’90s, he went on to co-found and chair Fallon London, which was twice named ‘Agency of the Year’. He later co-founded…

Posted on | MediaNews4U

HONOR Launches 360-Degree Campaign

In an endeavor to enable consumers to have the best smartphone experience, HONOR, a global leading smartphone e-brand has today launched 360-degree campaign “You Deserve Better”. The campaign is aimed at reiterating HONOR’s commitment to deliver better every time and with the upcoming HONOR 20 series, HONOR will deliver unmatched photography capabilities, superior design and ultimate user…

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Effie U.S. Success

Congratulations to MullenLowe U.S. who received five awards at the 2019 Effie Awards U.S! Their ‘Don’t Get Mad, Get E*TRADE’ campaign for E*TRADE took home a Gold Effie in Finance. Two Silver Effies were awarded for hyperbundled campaigns: one in conjunction with MullenLowe Open in Software & Apps for Google’s ‘Ask the Cloud’, and one…

Posted on | Adweek

MullenLowe Mediahub Expands Leadership Team

Several changes for Adweek’s 2017 Global Media Agency of the Year MullenLowe Mediahub solidified its leadership team with a series of promotions and a new hire. Sean Corcoran was promoted to the role of U.S. president, overseeing a team of over 425 across four offices. A 2016 Adweek Media All Star, Corcoran was promoted from…

Posted on | Adweek

LOLA MullenLowe And Cornetto Play Matchmakers

These Unsuspecting Actors Ended Up Falling in Love on the Set of an Ice Cream Ad Shoot Falling in love on set is nothing new. Look no further than Blake Lively and Ryan Reynolds, Gwyneth Paltrow and Brad Pitt (though it didn’t fully take) or Bennifer. While those are more high-profile examples, there is undoubtedly…

Posted on | Campaign Live

When Advertising Does Good, Good Things Happen

Advertising has an image problem. It’s a terrible irony and an inconvenient truth for all of us who ply our trade in that big tent. But we can’t pretend it’s not the case; the year began with the Advertising Association’s gloomy declaration that trust in advertising is at an all-time low. Worse still: of all the…