With more than 35 business wins in a year considered rough, the MullenLowe Lintas Group has seen its best performance in five years Lintas is an agency that has been the karmabhoomi of many advertising stalwarts of the stature of Alyque Padamsee, R Balki and others. But in the last two years, the MullenLowe Lintas…
Creative director Roman Olivarez talks LBB’s Adam Bennett through the thinking behind Alaska Milk’s emotional holidays campaign Dementia is one of the world’s cruellest illnesses. That’s true wherever you go, but in the Philippines the issue is particularly prevalent. Despite 10% of the country’s over-60 population showing symptoms of dementia, there is comparatively low…
MullenLowe Group UK’s Mark Elwood spoke on BBC Radio 4, explaining that he believes Christmas adverts that make you laugh are the way forward. Listen here from 6:43 onwards: bbc.in/2CTDrH8
Account will be led from the MullenLowe Group UK office The MullenLowe Group announces the selection by the Consumer Health division of Bayer, the global maker and distributor of over 170 leading consumer brands, as a new global agency partner. The appointment follows a competitive agency review in efforts to consolidate and modernise global marketing….
PINTEREST NAMES MEDIAHUB AND 72ANDSUNNY ITS AGENCIES OF RECORD The two shops will handle media and creative, respectively, following separate reviews, sources say Pinterest has selected Interpublic Group of Cos.’ Mediahub and MDC Partners-owned 72andSunny as its respective media and creative agencies of record, according to three people close to the business. A spokeswoman for Pinterest told Ad Age in an…
The City of Perth has launched its annual Christmas campaign via 303 MullenLowe, the agency’s first work since being appointed to the City’s strategic marketing, media and creative services roster in late September. The new campaign showcases the breadth of events, shopping and dining the City offers at Christmas, while also reflecting what makes it a unique…
The Australian Museum launches ‘mysterious’ ad for Frog ID week The spots, created by 303 MullenLowe, ask viewers to solve the mystery of what is making the sound. The Australian Museum (AM) has launched a ‘mysterious’ new online community service advertisement (CSA) promoting its national Frog ID campaign created by 303 MullenLowe. The 15, 30…
Mental Health First Aiders in PR: on the wellbeing front line As the stigma around discussing mental-health issues reduces, more firms are taking steps to ensure their employees’ wellbeing. PR Week meets four people trained in mental health first aid. Over the past five years in the high-stress world of PR and comms, the mental…
Knorr has always associated itself with mothers serving delicious bowls of soups to their kids. However, it seems they are now focusing on a wider audience besides mums, as they featured Karan Johar for their latest advertisment titled “One night with Karan”. Not only Johar’s popularity but also the conjecture around his sexual orientation has…
Axis Bank, India’s third-largest private sector bank, has partnered with Masala Coffee, a renowned Kochi-based music band to launch a campaign ‘I Live the Metro Life’ that celebrates the essence of the deeply cultural yet modern Kochi life. The music video showcases how Kochi1 Card has become an essential part of day to day lives…
Did you know that 1 in every 10 Filipinos aged 60 and above have signs of early dementia? Sadly, the same number remains mostly undiagnosed. And since a great majority of the country’s population is still not aware of this condition, people with dementia often suffer in silence, especially in a family with no knowledge…
We’re pleased to share MullenLowe Group received 28 Awards at El Ojo de Iberoamérica, Latin America’s leading festival for creativity and communication, including one Grand Prix, three Gold, 14 Silver and 10 Bronze! LOLA MullenLowe was our most awarded agency at the festival taking home 18 trophies. They received one Grand Prix, three Gold, eight…
