Thoughts on the Challenges of Message Marketing People come to us for passion. They come to us for excitement. For intensity. For love, even. Or at least, that’s what they want from our work. For no one asks us to make the public feel “tepid” about their product or service. What they want, time and…
SBI Life’s new film under ‘Main Se Hum’ campaign makes insurance a ‘happy responsibility’ The ad film has been conceptualised by Mullen Lintas and directed by Gauri Shinde SBI Life Insurance has released a new ad film under its ‘Main Se Hum’ brand campaign. Capturing the essence of ‘Main Se Hum’ with instinctive moments of…
A Sunday night diary entry from the team tasked with creating social media buzz around the #EatLikeAndy spot. The following is a diary entry put together by MullenLowe’s content writer Arielle Mulgrew; strategy director Mike Cassell; and associate creative director Cody Dummer, who supported Burger King’s #EatLikeAndy Super Bowl LIII spot on social media. Preparing…
AdFest 2019: MullenLowe Philippines’ Leigh Reyes on becoming your own guinea pig Leigh Reyes is President and Chief Creative Officer at MullenLowe Philippines. In March she’s heading to Thailand to lead a team of mentors from MullenLowe Group offices as part of the 2019 Young Lotus Workshop – a two-and-a-half-day workshop for ambitious young creative…
Lowe Lintas has announced the elevation of Naveen Gaur as deputy CEO. Gaur was COO for North, East and South prior. He had joined the agency in 2010 as branch head, Delhi. Gaur will now be based in Lowe’s headquarters in Mumbai. Virat Tandon, group CEO, MullenLowe Lintas Group, said, “Over the years, Naveen has…
City of Karratha launches ‘Karratha is Calling’ campaign via 303 MullenLowe, Perth + Sydney City of Karratha has announced an uplifting new place branding campaign titled ‘Karratha is Calling,’ created by 303 MullenLowe Perth and Sydney. The purpose of the campaign tackles the misconception that Karratha is simply a mining town, and encourages more people…
A view from Laurence Green: It’s better for brands to be infamous than completely forgotten There’s something going on out there. A new breed of advertising storm-chasers have shed their risk aversion and seem to be wilfully inviting backlash, trading the safe harbour of unremarkable strategies and vanilla copy for choppier waters. The Marketing Society’s…
A whole lot of snacking goes on during Super Bowl weekend. According to research from MullenLowe Mediahub, ads influence which snacks get snapped up by women who self-identify as healthy frequent snackers. The agency recently surveyed 570 such women and found that three in four (77%) have looked up or searched for an ad after…
For advertising to work on TV, even TV has to work harder for advertising: Sagar Kapoor At the TV First conference in Mumbai, Kapoor, Chief Creative Officer, Lowe Lintas shares his insights on the lessons learnt from digital that are applied to television advertising The convergence of TV and digital in the past few years has…
Monster Revisits Its ‘When I Grow Up’ Super Bowl Ad, 20 Years Later – CMO Jonathan Beamer on the Mullen classic It’s hard to believe it’s been 20 years since Mullen in Boston—now known as MullenLowe—created “When I Grow Up,” a 30-second Super Bowl commercial for Monster.com that would become an instant classic. The spot,…
Congratulations to MullenLowe Philippines who has been awarded Bronze at the the WARC Media Awards! The campaign, Mobile Voice Pack, for Rexona won Bronze in the Partnerships and Sponsorships category. As a well-established deodorant brand, Rexona Philippines has always advocated how important it is to lead an active lifestyle. To further solidify its strong brand…
upGrad, India’s leading online education venture focused on building careers of working professionals, unveiled its first ad-campaign. Featuring actor Vicky Kaushal, the film introduces consumers to upGrad and brings the brand idea alive. The film breaks the myth of online education being ineffective by showcasing how impactful the online education space is today and how…
