News

Posted on | Campaign Live

The Year Ahead For Strategy

Get out of the boardroom and into the living room Jo Arden, Chief Strategy Officer, MullenLowe London I’m writing this in peak-prediction period. James Blunt has just thrown shade on Mariah for not being on the Christmas number-one shortlist and people are getting revved up for the final weeks of Strictly. Plus, there’s the distinct possibility…

Posted on | Muse by Clio

China’s Next Creative Hub

Chengdu is the fourth in a series of articles called “Creative Cities,” which highlights markets that have been growing in strength as creative hot spots.  Except among seasoned tourists, experienced China hands and Chinese nationals, the name Chengdu is likely to be greeted with a guess at best: “That’s in China, right?” At a stretch, some people…

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Memory Threads

When memories unravel: Alaska Milk Corporation and MullenLowe Philippines create sculptures that mimic the effects of dementia Christmas is a time of making memories. But when the mind begins to fade away, as in the case with many of our elderly loved ones, how do families make sense of what remains? As a powerful follow-up…

Posted on | The Drum

Un-baa-lievable

To showcase the safety features of its first self-charging hybrid, Subaru has painted a picture of what flashes before a sheep’s eyes before it becomes roadkill. ‘Flashback’ was created by MullenLowe London, who won the account back in 2017, and promotes the Subaru Forester. To illustrate the beneficial safety properties of its automatic pre-collision braking,…

Posted on | Adgully

Swiggy To The Rescue

Swiggy, India’s largest online food delivery platform has launched a series of television commercials and digital videos, that are reflective of the evolving food culture in Indian homes. With a tagline Ghar Ka Khaana, Saath Mein Thoda Swiggy! These light-hearted and engaging TVCs will strike a chord with most Indian families of today, where consumers like their…

Posted on | ET Brand Equity

Reflex Beat

Fastrack launches campaign for Reflex Beat conceptualised by Lowe Lintas This campaign is aimed at Gen-Z, who are self-aware, born to create, talented and unafraid to show their authentic selves… Titan’s Fastrack has introduced its latest smart band offering, Reflex Beat. Lowe Lintas Bangalore has conceptualised a campaign to build interest in Reflex Beat’s Active Heart Rate Monitor feature through which consumers can keep…

Posted on | Business Insider

Rising Stars Of Madison Avenue

Whether developing breakthrough creative campaigns, setting up complex data stacks for clients, or using technology to reach consumers in new ways, these young advertising professionals are shaking things up on Madison Avenue and beyond. Criteria and methodology This is the second year Business Insider is recognizing rising talent in ad agencies across departments. (To see…

Posted on | Best Media Info

BMC Ropes In Lowe Lintas

Through its latest campaign, BMC (Brihanmumbai Muncipal Corporation), the municipal body of Mumbai aims to highlight how their efforts contribute to Mumbai’s welfare. Over the years, the BMC has garnered a lot of criticism over Mumbai’s infrastructural issues, despite working tirelessly to ensure the maintenance and development of the city. Conceptualised by Lowe Lintas Mumbai,…

Posted on | AdNews

Out Of This World

Special Detectives Sarge and Jac are back in Budget Direct’s latest campaign instalment created with 303 MullenLowe. In the new spot titled ‘Budget Direct – UFO’, Sarge and Jac happen upon Gary who is moments away from an extra-terrestrial encounter. Undistracted by the huge UFO hovering above, Sarge is only interested in trying to understand…

Posted on | ET Brand Equity

Hari Krishnan Appointed CEO At Mullen Lintas

Hari Krishnan has been appointed as the chief executive officer of Mullen Lintas. He comes in from Lowe Lintas where he was president, and led the agency’s south operations. The appointment will be effective, January 2020. With over 20 years of experience in the advertising and marketing industry, Krishnan has worked across multiple product categories and consumer segments. From global brands…

Posted on | LBB Online

PRO Vietnam Appoints MullenLowe Mishra

MullenLowe Mishra has been appointed the communication partner agency of Packaging Recycling Organisation Vietnam (PRO Vietnam), the market’s first packaging recycling alliance comprised of thirteen leading consumer goods and packaging companies including Coca Cola Vietnam, Suntory PepsiCo Vietnam Beverage, URC Vietnam, LaVie, Tetra Pak Vietnam, Friesland Campina Vietnam, Nestle Vietnam, Nutifood, THG, SIG, Annam group,…

Posted on | Fast Company

Delay Your Way

Burger King wants to give you a free Impossible Whopper At the end of this week, millions of Americans will pack up and head to the airport in the hopes of getting on a flight that leaves on time, in order to spend time with family and friends over the holidays. But airports at this…