News

Posted on | Creative Review

Fredrik’s Fantastical Fashion

Fredrik Tjaerandsen’s degree show collection was an Instagram sensation, with balloon-like inflatable garments that combined fashion and performance. We talk to the designer about his work and what he plans to do next. Fredrik Tjaerandsen’s work has been all over Instagram this summer. The Womenswear Design graduate received a standing ovation at his Central Saint…

Posted on | Little Black Book

My Most Immortal Ad: Jose Miguel Sokoloff

The Immortal Awards juror and Global President of MullenLowe Group picks an ad that never fails to make him smile In the run-up to this year’s Immortal Awards, our jurors will each select an ad that they believe deserves the title of Immortal. Jose Miguel Sokoloff, Global President of MullenLowe Group and CCO of MullenLowe…

Posted on | City AM

Rowan Kisby Weighs In On The British Airways GDPR Fine

Will the British Airways GDPR fine have a bigger impact than the Cambridge Analytica scandal? Yes – Nicola Pero is chief technology officer at Engage Hub. The Cambridge Analytica scandal was undoubtedly huge in terms of damaging public opinion of social media giants. It is one of the reasons that we have come to expect…

Posted on | Creative Review

Creating Sustainable Sequins

Elissa Brunato has developed sustainable sequins that shimmer without the use of chemicals. We talk to the designer – a runner up in the MullenLowe NOVA Awards, and winner of the Creative Review Innovation Award – about her work For all their aesthetic appeal, sequins are pretty terrible for the environment. Most are made from…

Posted on | Mumbrella Asia

‘How I Got Here’

MullenLowe Group’s Asia-Pacific CEO Vincent Digonnet on the highs and lows of a life and career in advertising that has traversed multiple geographies and disciplines, with still time left over for riding horses and rocking out with the guitar on stage. Education I was born in St Etienne, France, but grew up in Marseille where…

Posted on | B&T

Crust Rewards Devastated Fans

Crust Pizza is rewarding the state that didn’t win this week with the leaders of gourmet pizza giving residents of Queensland free pizza off the back of one of the biggest sporting games of the year. The campaign, created by 303 MullenLowe, entitled “Slices of Sympathy” sees Crust step in to console the team that…

Posted on | LBB Online

Introducing Magnum Pleasure Fair

Magnum Launches Unilever’s First Snapchat AR Game ‘Magnum Pleasure Fair’ MullenLowe Profero, the experience-led digital transformation partner within MullenLowe Group, has today launched Unilever’s first-ever Snapchat game in partnership with MediaMonks. The game, Magnum Pleasure Fair, will be available at their Pleasure Store on Regents Street, London from July 10th. Magnum Pleasure Fair is an…

Posted on | PR Week

Agency Of The Year

Huge congratulations to MullenLowe Group UK who has been named Agency of the Year in the PRWeek Campaigns for Good Awards! Winner: MullenLowe Group UK The London office of the global marcomms group used three key arguments to prove it deserves the prestigious Agency of the Year accolade. Firstly, and simply, the sheer volume and…

Posted on | Campaign Brief

The Long Walk

Audio post-production company Bark Soho, along with sister company Eclectic Music, has recently collaborated with director Ben Jones and MullenLowe Singapore to provide sound design and music for the latest campaign for hair care company Clear. The commercial has been released worldwide and will reach audiences around the globe. The ad features Cristiano Ronaldo as…

Posted on | AdNews

Banks Ride The Wave

Banks ride out the Hayne wave of scrutiny A few months ago, just as the Hayne Royal Commission brought down its findings, I hypothesised that it would prove a watershed moment in how banks marketed their services. I surmised that the days of lofty emotive promises would be gone, and, in their place, a new…

Posted on | MediaNews4U

Tanishq Celebrates The Inner Radiance Of Women

Tanishq, India’s trusted jewellery brand, has launched a stunning campaign this season, highlighting how beautiful and ethereal a woman’s intrinsic radiance is. With the Ahalya collection, the brand wants to remind every woman of her Tej – the inner radiance, a beauty that is claimed unique to the feminine spirit. This campaign is a surreal…

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Meet The Winners Of The 2019 MullenLowe NOVA Awards

We’re pleased to announce the winners of the 2019 MullenLowe NOVA Awards, created in exclusive partnership with leading art, design and performance college, Central Saint Martins. From 1,300 graduating students, just six MullenLowe NOVA Awards were presented to students whose work represents truly creative thinking and execution. 2019 MullenLowe NOVA Award Winner: Fredrik Tjærandsen, BA…