News

Posted on | The Drum

Bringing Environmentalism To ‘Dirt Is Good’

Unilever’s vice-president of marketing for home care, Tati Lindenberg, explains why the flagship detergent brand is evolving its ‘Dirt is Good’ campaign as part of a strategy designed to tout the FMCG behemoth’s environmental credentials. At 12 years old, Unilever’s ‘Dirt is Good’ platform is a rarity in modern marketing: a campaign with real endurance…

Posted on | MullenLowe salt

Understanding Our Post-Covid World

Surprise! It’s another blog about Covid. Yes, we know, it’s been talked about to the point of exhaustion. But our world is going to be shaped by the pandemic, and its ripple effects, for years to come. In our previous blog, we discussed five lifestyle trends we expect to see as a result of COVID-19. Now…

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Join Us Live!

Voting for the 2020 YourNOVA ‘People’s Choice’ Award is now closed! Thank you to everyone who took the time to vote. The winners of the 2020 MullenLowe NOVA Awards will be announced live in an online ceremony on Thursday 10th September at 15:00 BST. Meet the graduating students from Central Saint Martins who are shaping…

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Global Good Awards Winners

We are thrilled to announce that MullenLowe salt’s campaign for Dove, Dove Fights Plastic Waste, has been awarded a Bronze at the Global Good Awards 2020. The work won in the category Campaign of the year. MullenLowe salt was challenged to drive awareness of and inspire advocacy for Dove’s industry-leading sustainability commitments and actions to…

Posted on | Adaderana Biz English

Dilshara Jayamanna Elevated To CCO

MullenLowe Group Sri Lanka announced the appointment of Dilshara Jayamanna as the Group’s Chief Creative Officer (CCO) with effect from 1st September 2020. A product of Ananda College, Colombo and West Thames College, London, Dilshara began his career in the creative industry at Young Asia Television in 2000. He was recruited into MullenLowe, then Lowe LDB,…

Posted on | Adweek

Dietz & Watson Orders Up Mediahub

Deli meat and cheese brand Dietz & Watson of Philadelphia has selected IPG’s Mediahub as its media agency of record, following a review launched this May and conducted by Pile & Co. Mediahub will run the account out of its New York office. The review included several other agencies, according to a source with knowledge…

Posted on | The Stable

The Fastest Man Alive Slows Down

In January this year, Allianz Direct and Amsterdam agency, MullenLowe Alfred, launched a commercial in which the fastest man of earth ditched the slowest driver on earth for a car of his own and (naturally) wanted the quick insurance sign-up of Allianz Direct. The commercials simple humour and very famous star, Usain Bolt, combined to…

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YourNOVA, Your Vote!

The judges have deliberated. The shortlist has been decided. Now it’s over to you! Vote for your favourite piece of work to decide who will be crowned the winner of the 2020 YourNOVA ‘People’s Choice’ Award. The student with the most votes will take home a prize of £1,000, so you really can make a…

Posted on | B&T

Lightsaber Wielding Pooch Obliterates House

Special Detectives Sarge and Jac are back in Budget Direct’s latest instalment created with 303 MullenLowe. In the new spot titled “Bad Dog”, Sarge and Jacs are called to a suburban location to investigate yet another im-paw-sible situation.  A neighbour’s dog leaving a home in ruins, brandishing a fully functioning Lasersword in her mouth.  The…

Posted on | LBB Online

Don’t Fear AI, Fear Our Complacency

INFLUENCER: Our fears should not be that AI becomes sentient, they should be that it does not, writes MullenLowe Group APAC’s Jonathan Hart. One of the most salient responses in industry to the Covid-19 outbreak has been to increase investment in artificial intelligence (AI). Businesses presume that this will allow them to serve customers more…

Posted on | Creativebrief

Creativity Is What Inspires Us

Creativity is what inspires us, but it is also who we are as humans. Jose Miguel Sokoloff, Global President, MullenLowe Group Creative Council and Chief Creative Officer, MullenLowe Group UK on why supporting creative students is more important than ever. Poets, playwrights, performers, architects and ceramicists. These are the creators who are going to enrich…

Posted on | Creativebrief

We’re Doing More Than Selling Soap

In the myriad of learnings from lockdown top of the list must be the fact that people did not know how to wash their hands properly. To meet this challenge memes sprung up, educational TikTok videos abounded, and behavioural change marketing campaigns appeared across every channel. Twenty seconds was the rule, happy birthday (twice) was…