News

Posted on | Ad Age India

Health Comes Home

Highlights: The campaign aims to create awareness about Medlife’s services and why people should avail them The TVCs will be aired in 6 languages apart from Hindi Conceptualized by Lowe Lintas, Medlife’s new campaign unveils its tagline “Health comes Home” Medlife, an online pharmacy, has recently released new TVCs highlighting its standing as a holistic…

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Advertiser Of The Year

Burger King will receive the Advertiser of the Year award at the 34th edition of El Sol, the Ibero-American Festival of Advertising Communication. It is a very prestigious award that recognizes the creative trajectory of an advertiser through the awards won by different agencies that have carried out campaigns for the brand. This honor is…

Posted on | LBB Online

The AXORCIST Is Here

Horror-inspired AXE films from LOLA MullenLowe Barcelona show the imposing character exorcising trends and fads from teenagers There is a moment in the lives of young people when they feel obligated to imitate trends imposed on them by society. But this “demon” has his days numbered, thanks to someone who will help them expel that…

Posted on | Best Media Info

Lowe Lintas Announces Regional Creative Officers

Lowe Lintas has announced a new Regional Creative Officers structure for the second level of creative leadership at the agency. As part of this move, three senior creative leaders Joy Mohanty, Amar Singh and Carlos Pereira, have been elevated to the post of RCO. Additionally, Kapil Mishra has been hired as the new RCO for its South office.  Mishra…

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MullenLowe Rauf Awarded Three Effies

Congratulations to MullenLowe Rauf who took home three awards at Pakistan’s first Effies Gala Night! Their ‘Ek Neki Rozana’ campaign for Unilever’s Surf Excel received a Silver Effie in the Sustained Success category and a Bronze in the Season’s Special Category. Additionally, the ‘Boriyat Busters’ campaign for Unilever’s Knorr was awarded Bronze in the branded…

Posted on | Mumbrella

Take Charge

Lowe Lintas India unveils its first commercial for cola brand Thums Up Lowe Lintas has created ‘Take Charge’, a new commercial for Indian cola brand Thums Up, owned by Coca-Cola. The commercial is about a couple of stranded journalists, fashioning an outlandish transport-vehicle with parts cadged off a crashed plane. Lowe Lintas has created ‘Take…

Posted on | Adweek

Birthdays Should Be Happy

Burger King Harvests Children’s Tears to Mock McDonald’s With ‘Clown-Free Birthday’ Ads From the creators of BK’s Scary Clown Night When Burger King’s marketing teams aren’t setting fire to just about everything these days, they’re putting the torch to mega-rival McDonald’s. In the newest instalment of its ongoing effort to troll the golden arches, Burger King…

Posted on | The Drum

Retweet To Recycle

Sure has created the world’s first recyclable tweet – #RTtoRecycle – to highlight the fact that deodorant cans are recyclable. In partnership with Twitter, the activation will start with a simple tweet of a Sure can, which, when retweeted, will reveal a reimagined aluminium item. As this continues, the retweet chain will showcase the infinite objects Sure…

Posted on | MediaTel

AA/WARC Adspend Report: Industry Analysis

Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year. According to the latest data from the Ad Association and Warc, UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since…

Posted on | Creativepool

Influencer Of The Year

Huge congratulations to MullenLowe Open Global CEO, Anthony Hopper, who has been named to Creativepool’s Annual 2019 ‘Top 100 Influencers of the Year’! The Annual celebrates and showcases the best work, people and companies from over the past year. Influencers of the Year were decided by a professional panel of industry judges. See the rest…

Posted on | Muse

Introducing ‘Real Meals’

Burger King Launches ‘Real Meals,’ Because No One’s Happy All the Time New product is tied to Mental Health Awareness Month As if McDonald’s Happy Meal mascot weren’t off-putting enough on its own, Burger King is now dismissing the whole idea of the Happy Meal as one-dimensional and false—with its own introduction of “Real Meals,” designed to…

Posted on | MullenLowe salt

Our Best Place To Work

It was perhaps surprising that in the first 18 months of our acquisition by MullenLowe Group, salt was awarded the Best Culture and Best Mid-Sized Agency to work for in the PR Week Best Places to Work awards. Surprising because I’m often told that it’s around this time that acquired company cultures disintegrate and other…