News

Posted on | Mumbrella Asia

24 Hours With Ebenezer Tan

‘Pitches always work up an appetite’ – 24 hours with…MullenLowe Singapore’s Ebenezer Tan Between pitch presentations and internal meetings, can there be space for some ‘me-time’ – wonders MullenLowe’s Ebenezer Tan 6.45am: The first alarm rings. I am woken up by the default tune of my iPhone. There are two kinds of people in this…

Posted on | Essential Retail

What Marie Kondo Can Teach Retailers

Marie Kondo is the undisputed queen of decluttering. Through her award-winning book ‘The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing’ and her recent Netflix show ‘Tidying Up with Marie Kondo’, she has shown how people can ‘spark joy’ by re-organising their lives. However, decluttering isn’t just about having a cleaner…

Posted on | Campaign Brief

Enough Said

Audi Australia has launched its new flagship SUV, the all-new Q8, with a locally produced campaign entitled ‘Enough said’. Produced by creative agency 303 MullenLowe Sydney, the launch campaign seeks to demonstrate the unrestrained thrill of getting behind the wheel. The all-new Audi Q8 showcases the elegance of a four-door luxury coupé, alongside the practical…

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The Midas Touch

The winners from New York Festivals Midas Awards for the World’s Best Financial Advertising have been announced and MullenLowe Group has been awarded three Gold and two Silver Ingots! MullenLowe U.S’ ‘Investing by Example’ campaign for Nuveen received two Gold Ingots in Animation and Direction and two Silver Ingots in Copywriting and Sponsorship. 303 MullenLowe has…

Posted on | Medium

The Data Race

Experience Transforming Trends #4: The Data Race  Data – not as racy as it once was, but the race is most definitely on. Since the GDPR deadline last year brands will have been grappling with their data strategies and generally trying to work out what to do. Expect this to continue in 2019 with increased…

Posted on | Mumbrella

Lori Susko Joins 303 MullenLowe

Lori Susko, Kite Communications’ general manager and director of integration, has joined 303 MullenLowe as its managing partner of PR and social. Susko joins 303 MullenLowe’s PR arm Creature after Lee Robson exited as its managing director and managing partner of communications. Robson departed the agency in December, six months after 303 MullenLowe launched its dedicated PR…

Posted on | LBB Online

On The Hunt For Cornettos

Geolocalised Banner Ads Send Brazilians on a Hunt for Cornettos MullenLowe Brazil creates innovative digital activation for the new Kibon Snickers flavour To promote the release of the new Kibon Snickers flavour, a partnership between Unilever Ice Cream and Mars, MullenLowe Brazil created an innovative digital activation. For a week in December 2018, consumers in…

Posted on | Medium

The Intimate Internet

Experience Transforming Trends #3: The Intimate Internet How we choose and buy is changing. With more products than ever available online, brands keener to get access to first party data, and consumers increasingly expecting ‘bespoke’, the retail experience is becoming increasingly intimate. On one hand, we’re seeing browsing platforms become more sophisticated as they seek…

Posted on | AdForum

Make It Sound Simple

Great strategists know that in advertising things don’t always need to make sense. Tell us a bit about yourself, what do you do? I am an experienced Planning Director currently working for MullenLowe Open, the global CX Activation Agency of MullenLowe Group, headquartered in London. My role is a mixture of hands-on planning and agency…

Posted on | More About Advertising

MullenLowe Group UK Wins ‘World of Tanks’

MullenLowe Group UK has won the full service account for World of Tanks, one of the most popular online games with 110 million users worldwide. World of Tanks, owned by Wargaming, saw pitches from two UK and two US-based agencies. MullenLowe London will handle creative and MullenLowe Mediahub media planning and buying. The win marks…

Posted on | MullenLowe salt

3 Tips On Writing A Winning Awards Submission

Awards season is upon us and clients and agencies alike are gearing up to showcase their winning work. With hundreds of other noteworthy campaigns and brands vying for the attention of the judges, how do you cut through the clutter, so they sit up and take notice of your entry? A creative campaign with great…

Posted on | WARC

WARC Creative 100 2019

The WARC Creative 100 2019 has been announced and we’re pleased to share MullenLowe Group has ranked 6th globally in the ‘Top Agency Networks for Creativity’. We were the most improved network, moving up from 25th last year to 6th this year: our highest ever ranking. Globally, LOLA MullenLowe was ranked 4th in the ‘Top…