News

Posted on | MullenLowe salt

Mega-Trends For 2019

Staying ahead of the curve: Three mega-trends to gain momentum in 2019 It’s the end of another year, and whilst many of us will be thinking about the upcoming holidays and how we plan on closing the year, businesses and brands will be finalising carefully laid plans for the year ahead. And if brands are…

Posted on | Muse

Creative Ideas That Worked in 2018

From Burger King to American Greetings, top execs pick their favorite work of the year At Muse, we’ve posted a list of our favorite 18 ad campaigns of the year (with the stipulation that they couldn’t look like ads at all). Now, it’s time for the industry to weigh in. We invited some top execs in the…

Posted on | LBB Online

Regional INK HOUSE Winners Announced

MullenLowe Group Latin America has announced that Michelle Tercero and Jennifer Muñoz from the Dr. José Matías Delgado University of El Salvador have been awarded the best in Latin America at the inaugural INK HOUSE competition. The INK HOUSE jury dove deep into judging each of the local winning ideas from the 13 participating countries to…

Posted on | LBB Online

It’s Cold. It’s Dark. And People Are Exhausted.

INFLUENCER: It’s been a year of challenge and change for the advertising industry – but things don’t have to be so bleak, writes LOLA MullenLowe’s Tom Elliston Well of course we are – it’s the end of the year. And not just any old year. A year where we’ve felt the continuous and ever more…

Posted on

Cristal Award Wins

We’re extremely excited to announce MullenLowe Group took home eight awards at the 2018 Cristal Festival including two Grand Prix, two Gold, three Silver and one Bronze. MullenLowe SSP3  ‘My Line’ for the Ministry of Communication & Technology received: 1 x Mad (Grand Prix) in Best Use of Mobile 1 x Cobalt (Gold) in Best…

Posted on | MullenLowe salt

Do Internally As You Do Externally

A peculiar anomaly persists in corporate communications; one that I believe significantly hinders the potential of companies and organisations, large and small. Throughout my career in employee communications, it’s been blatantly obvious that this discipline lags significantly behind our cousins in marketing, PR and public affairs. The great digitisation of the last decade or so…

Posted on | Campaign Brief Asia

MullenLowe Singapore Boosts Creative Team

MullenLowe Singapore makes new hires and promotions in their creative department MullenLowe Singapore has made several new recent hires and promotions for its creative team in order to bolster the agency’s creative capabilities. Andrew Ho, senior art director at MullenLowe Singapore, has been promoted to creative group head. With over a decade of industry experience,…

Posted on | Adgully

Liberty General Insurance Launches Maiden TVC

Liberty General Insurance, one of India’s fastest growing general insurance companies (excluding crop insurance) has launched its first set of television commercials highlighting the brand ethos as well as its health and motor insurance products and services. Through this TVC, the company aims to placate skeptical consumers’ worry on their claims getting stuck in the…

Posted on | Best Media Info

Celebrate Life’s Definitive Moments

The Glenlivet celebrates life’s definitive moments in new spot Conceptualised by Lowe Lintas, the campaign says that in the frantic struggle to reach the top, don’t lose touch with emotions and moments that are truly special in life The Glenlivet has launched its new ‘The Campaign’ in India, celebrating the proposition of definitive moments in…

Posted on | TV News 4 U

It’s All In Your Hand

MullenLowe Lintas Group creates It’s All In Your Hand campaign for Fastrack’s latest introduction “Reflex Wav” he need of hour for the youth is to be in control constantly in their lives. This band uses a simple gesture of twisting your wrist to bring alive the thought of – Its all in your hand.  The…

Posted on | Mediatel

The Year Ahead: Strategies for Success

Experts from across the media and advertising sectors reveal their blueprints for a prosperous 2019 How can publishers change their fortunes? Sabina Usher, communications strategist, MullenLowe Mediahub For publishers to turnaround their fortunes they must more closely follow the trails behind where the advertising revenue is leaving their sector. Generally, this is in digital, though…

Posted on | Adweek

Car Shoppers Can Customize an Acura 2019 ILX Via Instagram Stories

Acura is certainly not the first automaker to enable potential car buyers to customize their vehicles online, but it is the first to do so via Instagram Stories. Visitors to Acura’s Instagram account can create their dream versions of the automaker’s 2019 ILX sports sedan by tapping into a sticker pack that contains elements such as wheels,…