Prospa Appoints MullenLowe Mediahub Posted on | Campaign Brief


Prospa, Australia’s number one online lender to small business, has appointed MullenLowe Mediahub as its media agency for Australia and New Zealand. Mediahub will be responsible for all of Prospa’s media as well as providing tech and analytics support in the performance marketing space.

Prospa offers small business loans from $5,000 to $250,000, with a vision to change the way small business owners experience finance. Now in its sixth year, Prospa has established itself as delivering consistent high growth with very high levels of customer satisfaction.

Says Emma Robinson, director of marketing, Prospa: “From the outset, the team at Mediahub demonstrated a deep understanding of our business, our small business customers and our need to find high quality leads. Mediahub’s end-to-end proposition, from insightful strategy to performance digital marketing capability, made Mediahub a clear winner.”

Says Andrew Livingston, managing director, MullenLowe Mediahub: “We loved the fact that Prospa is a disruptor and seeks to reset the borrowing landscape for their customers. We were confident Mediahub’s positioning – to deliver an unfair share of attention for our clients and their brands – would resonate well with the Prospa team.  Like Prospa, Mediahub is a challenger brand looking to make a genuine difference for our customers. This alliance in values, as well as strength of product, helped us achieve this fantastic win.”

Mediahub’s engagement is effective immediately, supporting the new creative campaign developed by CHE Proximity launching in November 2018.

Prospa is the latest in a succession of new business wins for MullenLowe Mediahub Australia, adding to its roster of existing clients which include Netflix, Western Union, TK Maxx, Harley-Davidson, Fujitsu Australia and Crust Pizza.

This article was originally published on Campaign Brief