Whether developing breakthrough creative campaigns, setting up complex data stacks for clients, or using technology to reach consumers in new ways, these young advertising professionals are shaking things up on Madison Avenue and beyond.
Criteria and methodology
This is the second year Business Insider is recognizing rising talent in ad agencies across departments. (To see last year’s list, head here.)
The people on this year’s list are under age 36 and represent a variety of roles and backgrounds, including media and creative, but also strategy, account management, talent, neuroscience, and inclusive design. They come from traditional ad agencies as well as consulting companies like Deloitte Digital and Hollywood talent agencies like UTA that are increasingly competing with them.
The list is based on agency and peer nominations, their awards and campaigns, their influence on their companies, and their potential to be industry leaders. We also gave preference to people who haven’t appeared on this list before.
Elizabeth Fermon, 31, Mediahub
Fermon uses data to come up with actionable insights for clients and has grown Mediahub’s communications planning discipline by 60% over the past 18 months.
For example, she helped New Balance work with gaming platform Twitch to hack the popular game “Fortnite,” based on parallels between the brand and platform’s audience.
A million players tried the New Balance-branded course, resulting in 100 hours of user-generated content, more than 35 million race videos viewed, and more than 2 million social engagements.
She has also led communications planning to help the agency win new business from the likes of Fox Entertainment + Sports, Pinterest, Instax, and Twitch.
Check out the rest of the list on Business Insider