Tackling Excessive Salt Consumption Posted on | LBB Online

This Innovative New Product Tackles Excessive Salt Consumption in Argentina

Ponce Buenos Aires, part of the MullenLowe Group in Argentina, has launched Pinch – a solution of low sodium water that can prevent the excessive consumption of salt. With the support of the Argentine Society of Cardiology, Argentina’s leading low sodium water Glaciar has rethought the way in which we add salt to meals.

Excess sodium is one of the main causes of myocardial infarction. Argentines consume up to three times the salt recommended by the World Health Organization.

Pinch is a blister pack containing 14 doses of 500 mg of table salt. By consuming one dose per meal, it helps to prevent the intake of salt in excess.

Client: Nestlé Waters
Product: Glaciar
Title: ‘Pinch’
Agency: Ponce Buenos Aires
Executive Creative Director: Juan Pablo Carrizo
Creative Team: Patricio Ramirez, Sergio Rio Leon
Chief Operating Officer: Natalia Noya
Account Director: Agustina Garcia Veiga
Account Executive: Katia Jakel
Client Team: Matias Azpiazu, Guadalupe Guzman, Cinthia Berberian
AV Producer: Roberto Carsillo
Music: TDL

This article was originally published on LBBO