The Smooth Shave We All Deserve Posted on

Schick Hydro Silk has rolled out a series of TV spots putting a twist on influencer culture. For “The Smooth Shave We All Deserve,” the brand assembled a fleet of real-life beauty influencers like Nicoletta XO and Jessie B to draw attention to the crazy lengths women are forced to go to deal with beauty and grooming challenges (e.g. using olive oil to soothe razor burn).

The solution? Schick Hydro Silk’s portfolio of hypoallergenic razors, which will prevent any razor burn in the first place, negating the need for extreme, time-consuming lifehacks and empowering women to never settle for “good enough.”


Agency: MullenLowe NY
President, Boston & NY: Kelly Fredrickson
Executive Creative Director: Dave Weist
Executive Creative Director: Tim Vaccarino
VP, Creative Director: Justin Bilicki
VP, Creative Director: Emily Sander
Associate Creative Director: Sharon Park
Associate Creative Director: Alice Burton
Executive Producer: Perry Kornblum
Senior Business Affairs Manager: Susan Schaefer
Managing Director, NY: Rebekah Pagis
VP, Account Director: Suzi Jump
Account Director: Alexza Morales
Account Executive: Christina Newcomb
Head of Strategy, NY: Jonny Gadd
Brand Strategist: Trusha Bhatt

Post Production: PS260
Editor: Maury Loeb

Audio Production: Wave Studios
Sound Designer: Aaron Reynolds

Music Production: JSM
CEO/President: Joel Simon
VP, Executive Producer: Jeff Fiorello
Influencer Licensing: Catch & Release