Three Metals At AdFest 2020 Posted on

MullenLowe Singapore received one Silver and two Bronze for their 'AI Love' campaign for Unilever's Closeup.

The campaign was awarded:

1 x Silver in Mobile Lotus – Use of Technology for Mobile category

1 x Bronze in Brand Experience Lotus – Digital Installations category

1 x Bronze in Digital Craft Lotus – Innovative Use of Technology

These awards were scheduled to take place in Thailand last year, but were postponed due to the coronavirus pandemic.

Vinit Suraphongchai, Chairman of ADFEST, said: “After a turbulent year, it was wonderful to come together again as an industry – albeit virtually – to celebrate ground-breaking ideas. Our jury was looking for ideas with innovative thinking at the core, along with powerful brand messages with strong impact.  It is no easy feat to win a Lotus trophy: all winners should be very proud.”

Jimmy Lam, President of ADFEST, said: “We would like to thank our all-star jury for their dedication to judging these awards, along with everyone who has waited so patiently for these results after a long postponement. All winning work proves the power of creative problem solving and the diversity of ideas in our region. Congratulations to all winners.”

See the full list of winners on ADFEST