UScellular has recently worked with MullenLowe U.S. to design a new brand identity system to reflect the modern technology and services the wireless carrier provides to its customers. Although the look is changing, the company’s core beliefs and values in treating customers and supporting communities remains the same.
The previous brand logo had been in use since 1999. The redesign honours the past while taking the brand into the future with two key features – the blades of the star signify the power of individuals coming together to create positive change, and the emphasis on ‘US’ highlights the importance the company puts into human connections and its commitment to all of the communities it serves.
This article was originally published on LBBO