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MullenLowe Group Japan has been nominated for a Webby Award in the Social – Food & Drink category!

Vote for SPAMOJI: The world’s first emoji-powered food truck here

SPAMOJI celebrates the values that make SPAM a meal-time favourite in Japan – its versatility and convenience. In a data-driven social activation, MullenLowe Group Japan designed an unforgettable mobile kitchen, where Insta-foodies experienced the fun of creating their own personalised meal using nothing but emojis.

See more about the campaign here