The government has rushed out a fresh ad campaign urging the public to ‘Stay home. Protect the NHS. Save lives’ after the latest surge in the number of cases of Covid-19 in England.
The campaign includes a message recorded by England’s chief medical officer, Professor Chris Whitty, which was scheduled to air on ITV on the night of Friday 8 January.
Speaking to camera, Whitty warns the public that the virus, especially the new variant, is spreading quickly across the country and states: “Once more, we must all stay at home.”
The ad, created by MullenLowe London, opens and closes with the “Stay home. Protect the NHS. Save lives” warning-notice-style graphic.
The Department of Health and Social Care said the “massive” public information campaign would also run across radio, out of home and social media from Friday and would urge the public to “act like you’ve got [the virus]”.