Weekend Watch Posted on | Campaign India


Weekend Watch: Britannia milks its biscuits for a Pongal feast

Watch the commercial conceptualised by Lowe Lintas Bengaluru here

A child brings a large container to his mom asking for some milk. Suspecting that it’s for the cat that is mewing in the background, the mother offers just a little milk.

The child marches out of the house. There are several children who join him, carrying containers of similar sizes. They are marching towards a field where an old man, probably a homeless man, is trying to cook his celebratory dish of sweet Pongal (made primarily of rice, milk and sugar), to mark the harvest festival of South India.

The children start emptying the contents from their steel vessels into the earthern pot that is cooking the sweet Pongal. The parents have rationed their milk to such an extent that there is too little milk to do complete justice to the recipe. The child protagonist has the answer to overcome the milk shortage.

Credits

Client: Britannia
Product: Milk Bikis
Agency: Lowe Lintas, Bengaluru
Production House: Black Box Films
Executive Producer: Gowri Krishnakumar
Director: Krishnakumar R
Director of Photography: M S Prabhu
Chairman & Chief Creative Officer:  Arun Iyer
Creative Director: Romel Joseph, Rimona Ganapathy, Lohith Chengappa, N. Sukumaran
Client Servicing: Hari Krishnan, Sonali Khanna, Smrithi Ramanujam, Aarushi Girdhar
Line Producer: Pradeep
Art Director: Susheel Babu
Stylist: Vidya
Cast: Shital, Kavish, Vanshika, Nandhan, Kishore
Casting: Hemanth Bohra, Mohena
Music: Gopal Rao
Offline Editor: Justin Raj (RGB, Chennai)
Online Editor: Mohan (RGB, Chennai)
Colorist: Vineesh Vijayan (Nube, Mumbai)
CG & VFX: Richiard Sequeria (Digipriority, Chennai), Duraimurugan (RGB, Chennai)
Sound Engineer: Vijayanand, Shaji, Arun, Dinesh (Voicce store, Chennai)
Foley: Rajesh Mukkath
DA: Suchita D Prasad
First Assistant Director: Satish
Assistant Directors: Ajay Kumar, Madhu, Keerthini, Harsha
Admin Dept: Rizwana Rahamath & Ramu Sampath (Black Box Films)

This article was originally published on Campaign India