Break The Silence

Acura

The new marketing campaign for the all-new 2021 Acura TLX sport sedan lets the car do the talking.

In “Break the Silence” by MullenLowe LA, the 2021 Acura TLX stars in a 1920s-style silent film concept set to a soundtrack by legendary comedic actress and singer Betty Hutton’s “It’s Oh So Quiet.” The campaign’s storytelling method showcases the new TLX and its advanced features, capturing the attention of viewers with innovative visual and sound techniques. The fast-paced action sequences set against the spot’s untraditional silent film backdrop highlight TLX performance, with the black and white film style meant to draw full attention to the Apex Blue Pearl Acura TLX Type S, expressing the true capabilities of this performance variant.