ABInBev’s Aguila Beer, Colombia’s leading beer brand, has launched CRAVING SIXPACKS, an initiative to promote responsible drinking at home via MullenLowe SSP3.
With home-delivery of food and alcohol surging while people are in lockdown, Aguila Beer partnered with the Rappi, the largest delivery app in Colombia, to encourage people to eat while drinking. When people order an Aguila Beer Six Pack through Rappi, they receive the beer delivered to their door, but with a twist.
The beers arrive disguised in iconic fast-food packaging such as a cheeseburger meal, pizza or fried chicken in order to trigger a food craving just as people start to drink. Each Six Pack contains a discount coupon for Rappi, encouraging people to practice one of the main behaviours of responsible alcohol consumption – eating while drinking.