This TV, Cinema, Print and On line campaign for Turkish Airlines from MullenLowe Istanbul tells the tale of 4 kids ­ who aren’t actors -from a small village that no airline has ever flown to. Every day they watch planes flying overhead and dream of discovering the world. They decide to take matters into their own hands with emotional results.

The campaign has won multiple awards including the Grand Award at the Crystal Apple awards and Grand Prix and a Virtuoso Award at the Golden Drum Awards 2014.