Eat For Good

Knorr

Unilever food brand Knorr has launched a global campaign encouraging people to change the world by changing what’s on their plates. “Eat for good”, created by an IPG open architecture team of MullenLowe Group agencies (including MullenLowe salt, MullenLowe Profero and creatives from MullenLowe offices in the Netherlands, South Africa, Singapore and Brasil), Golin, R/GA and ITB, targets so-called “eativists” – people who believe food can be a force for change and consciously choose food that is good for themselves and the planet.