Granny Got Pants is a new campaign for underwear brand sloggi featuring Colette Zacca, ‘The Dancing Granny’ from 2019’s Notting Hill Carnival. The campaign, created by MullenLowe London, makes the case that granny pants are comfortable and cool, despite years of prescriptive ideas about what female underwear should look like.
The campaign features Colette, ‘The Dancing Granny’ rapping along to a version of 1992 Sir Mix-A-Lot classic ‘Baby Got Back’ with updated lyrics. The new version of the well-known track reappropriates the song by making women the heroes of their own story. In the campaign, ‘The Dancing Granny’ boogies alongside a posse of like-minded women with a range of ages and body shapes.