The Department of Health and Social Care has released its “Hands. Face. Space” TV ad campaign as it battles against a second wave of the coronavirus outbreak.
The work, created by MullenLowe London, was released on 9 September, 2020 at 8pm following the Prime Minister’s announcement that, from 14 September 2020, people in England cannot meet in groups of more than six people.
The ad shows a range of people washing their hands, making sure they are social distancing and wearing a mask in public areas. They explain that they are doing so to help protect family, friends, colleagues and strangers.
The voiceover is, once again, delivered by actor Mark Strong.
The ad was created by Laila Milbarrow and David Parker, and directed by Max Fisher through Knucklehead. Media planning and buying was handled by Manning Gottlieb OMD’s dedicated agency, OmniGov.