While many things have changed in terms of women’s roles in society, one area that’s remained somewhat constant is in terms of marriage proposals. To help women break these stereotypes, MullenLowe SSP3 and Aruba Tourism created www.arubahesaidyes.com, inviting Latin American women to propose to their boyfriends and win a flight for two to Aruba. Once in Aruba, the lucky winner had the help of an expert proposal planner to recreate the perfect proposal.

“The invitation is to every woman who wants to propose and not only looks to break stereotypes regarding marriage, but also wishes to start new conversations to help people find their own way to express love,” comments Juan Pablo Garcia, Chief Operating Officer at MullenLowe SSP3.