As the world had its eyes on Russia for the World Cup, The Federation (FELGTB), Spain’s largest organisation for LGBT+ rights, saw an opportunity to protest the anti-LGBT+ laws and sentiments in Russia by infiltrating the country with the Rainbow flag and defying the current law, with a campaign called the ‘Hidden Flag’ by LOLA MullenLowe.

FELGTB sent six activists from six different countries to Russia. Each person wore the shirt from their home country and together they formed the Rainbow flag – red for Spain, orange for Holland, yellow for Brazil, green for Mexico, blue for Argentina and purple for Colombia. The project was documented on film and in photos on a dedicated website.