For years Persil has been the leading proponent of the idea that ‘Dirt is Good’ and the importance of outdoor learning and development for children.
But in the current Covid-19 pandemic, MullenLowe London and Persil asked themselves what role doest dirt now play in our lives and how do we ensure Persil stays relevant in this new reality?
In the face of uncertainty, dirt can lift our spirits, calm our fears, and make us feel part of a community, even if we’re apart. We realise that the world indoors can be just as good as the world outdoors.
Foot drawings are good.
Passing on a family recipe is good.
DIY workouts are good.
Making volcano experiments is good.
Dress up games are good. Building bug hotels is good. Painting rainbows is good.
Home is Good.