303 MullenLowe’s latest campaign for Budget Direct is a new take on the classic crime thriller mystery with a unique series of otherworldly events.
The campaign introduces a new character, a detective named Sarge, who investigates a series of truly remarkable incidents. Despite the inexplicable happenings, Sarge uncovers the real mystery—why the people involved in these incidents paid more than they had to for their insurance. The spot concludes with the message, “It’s a mystery why anyone would pay more for insurance. Get award-winning cover for less with Budget Direct” and the new campaign line, “Budget Direct – Insurance Solved.”