JetBlue, the airline with a mission to inspire humanity, has a message for travelers everywhere: You deserve better. Their latest campaign by MullenLowe U.S., ‘Just Alright Doesn’t Fly Here,’ takes a stand against mediocrity in air travel and reminds travelers they don’t have to accept the bare minimum that has become standard across the industry.

Playing on an inventive nod to the Wright Brothers who took flying to new heights, JetBlue created the fictional characters “The Alright Brothers,” crediting them for taking airline customer service to new lows. While the tale is fictional, the video endings bring a dose of reality, with real JetBlue crew members delivering the message that while bare-minimum experiences may have become the industry norm, those low standards would never “fly” on JetBlue.